Integración de redacciones en Austria, España y Alemania : modelos de convergencia de medios

El presente artículo trata sobre el trabajo de los periodistas en las redacciones que elaboran contenidos para múltiples medios: prensa, radio, televisión, Internet y otros. El estudio explora los procesos de cambio en las prácticas periodísticas y el flujo de trabajo en las redacciones de seis empresas de comunicación en tres países: Österreich y Der Standard en Austria; La Verdad Multimedia y El Mundo en España; y los grupos Die Welt/Morgenpost y Hessische/Niedersächsische Allgemeine en Alemania. Los autores entrevistaron a profesiona-les y llevaron a cabo un período de observación en cada redacción. Se elaboró una matriz de descriptores de la convergencia que abarcan el enfoque del proyecto, la gestión redaccional, la práctica periodística y la organización del trabajo. Los resultados plantean la existencia de tres modelos diferentes de convergencia de redacciones: el de integración plena, el de colaboración entre redacciones y el de coordinación de soportes aislados, cada uno con sus propios rasgos configuradores. Aunque ninguno de los modelos propuestos existe de forma pura y ninguna de las compañías analizadas cumple totalmente los requisitos de cada uno, buena parte de las experiencias de integración marcan distintos grados de desarrollo empresarial y polivalencia periodística.This article addresses the work of journalists in newsrooms producing content for multiple media: print, radio, television, the internet and others. Specifically, the study explores change in journalistic practice and workflow in the newsrooms of six European media companies: Austria's Österreich and Der Standard; Spain's La Verdad Multimedia and El Mundo; and Germany's Die Welt/Morgenpost Group and Hessische/Niedersächsische Allgemeine. Researchers interviewed reporters and news directors and observed newsroom practices. Aspects of project scope, newsroom management, journalistic practices and work organization were analysed by using a matrix of convergence descriptors. The results suggest the emergence of three different models of newsroom convergence: full integration, cross-media collaboration and coordination of isolated platforms, with each of them having a different production system, newsroom organization and degree of journalists' multi-skilling. Although none of the cases studied fits completely into any of those models, and they might not be regarded as «pure models», they still can be useful approaches to analyze the development of any particular media company

NEWSROOM INTEGRATION IN AUSTRIA, SPAIN AND GERMANY

Convergence is reshaping the landscape of journalism in a variety of ways. This comparative study was targeted on integrated newsrooms, which combine at least two platforms: print and online, in some cases also television and radio. Research was conducted in six media companies which are undergoing some degree of newsroom convergence in Austria, Spain and Germany. Descriptors for different levels of cross-media production and the process of convergence were established*avoiding technological determinism and the typical mindset in the industry that regards full integration as the necessary final step of any convergence project. As a result of the transnational comparison of six case studies, a convergence matrix for analysis and comparison of integrated newsrooms was outlined. The matrix is related to four essential areas ofdevelopment in a media convergence process: project scope, newsroom management, journalistic practices, work organization. Based on this matrix, three models of newsroom convergence were drawn: full integration, cross-media and co-ordination of isolated platforms.Subsidies from the Austrian Communications Authority (KommAustria) made it possible to conduct this research

Media Convergence Revisited Lessons learned on newsroom integration in Austria, Germany and Spain

Newsrooms are in a makeover process, reflecting the complex changes taking place in the market, along with a shift towards the digital domain within the media value creation chains. Our comparative study monitors convergence and integration processes in newsrooms in Spain (El Mundo), Germany (Die Welt) and Austria (Der Standard). Five years ago, we established three typical newsroom models and a convergence matrix for analysis and comparison: Full Integration, Cross-Media and Coordination of Isolated Platforms. The models and matrix have now been confirmed—and enriched with new details and descriptors regarding newsroom organization, workflows and change management. At the same time, audience participation is becoming a key strategic question in all newsroom models, whereas the traditional logic and rhythms of daily newspaper production are losing ground.Subsidies from the Austrian Communications Authority (KommAustria) made this research possibl

Self-regulation and the new challenges in journalism: Comparative study across European countries

The objective of this article is to compare the self-regulatory systems of the journalistic profession in Austria, Germany, Denmark, Estonia, Spain, France and Poland. Based on the analysis of the different cases and situations in these seven countries, we offer a comparative analysis of the existence of: ethical codes, pro-consumers associations, print and audiovisual press councils, level of organization and unionism among journalists. The results reveal deficiencies in the European systems as well as progressions in the implementation of self-regulation tools in the journalistic profession, mainly in the field of print and audiovisual media. In most European countries under study, online newspapers lack self-regulatory tools, except for the regulation coming from their parent print or broadcast media companies

Media Convergence Revisited : Lessons learned on newsroom integration in Austria, Germany and Spain

Newsrooms are in a makeover process, reflecting the complex changes taking place in the market, along with a shift towards the digital domain within the media value creation chains. Our comparative study monitors convergence and integration processes in newsrooms in Spain (El Mundo), Germany (Die Welt) and Austria (Der Standard). Five years ago, we established three typical newsroom models and a convergence matrix for analysis and comparison: Full Integration, Cross-Media and Coordination of Isolated Platforms. The models and matrix have now been confirmed—and enriched with new details and descriptors regarding newsroom organization, workflows and change management. At the same time, audience participation is becoming a key strategic question in all newsroom models, whereas the traditional logic and rhythms of daily newspaper production are losing ground