Effects of Brand Experience on Brand Loyalty in Indonesian Casual Dining Restaurant: Roles of Customer Satisfaction and Brand of Origin

Purpose – this study aims to scrutinize direct and indirect effects of brand experience on brand loyalty and to investigate the moderating effect of brand of origin in the context of Indonesian casual dining restaurant. Design –this paper analyzed the direct effect of brand experience on brand loyalty and also the indirect effect through customer satisfaction. This study inserted the notion of brand of origin as a variable moderating the effect of brand experience on customer satisfaction and brand loyalty. Methodology – covariance based SEM was used to analyse the data. The robustness of measurements was evaluated by confirmatory factor analysis. Sobel’s test was employed to test the indirect effect and multigroup analysis was used to investigate the moderating effect of brand of origin. Findings – brand experience was found to have positive direct effects on both customers’ satisfaction and brand loyalty. This study confirmed the indircct effect of brand experience on brand loyalty through customer satisfaction. However, multigroup analyzis did not find the moderating effect in brand of origin. Originality – this study highlights the direct effect of brand experience on brand loyalty. In addition, this study confirmed that customer satisfaction plays an important role in mediating the effect of brand experience on brand loyalty

Entrepreneurial Market Orientation and Marketing Performance: An Evidence From Malang Soybean Cracker Industry

This study aims to test the effect of entrepreneurial market orientation (EMO) as the development of entrepreneurial orientation concept. Particularly, this study tested the dimensions of EMO name innovation, customer orientation, market orientation and entrepreneurial orientation on marketing performance. To answer the proposed research objectives, this study used multiple regression analysis. Self-administered questionnaires were distributed into one hundred respondents while only 67 questionnaires collected. The results of multiple regression showed innovation has a positive significant effect on marketing performance. Similar to innovation, this study indicated that customer orientation has a positive significant effect on marketing performance.  As proposed in the hypothesis, this study found that market orientation positively affected marketing orientation. Entrepreneurial orientation as the dimension of EMO was shown to have a significant effect on marketing performance. After the completion of this study, both theoretical and practical contribution are provided

SHOPPING EXPERIENCE AND SUBJECTIVE WELL-BEING: AN EMPIRICAL STUDY

While a traditional marketer aims to enhance customer loyalty, a social marketer focuses on the creation of individual well-being. To date, some social marketing programs have been launched to enhance individual well-being. However, only a few studies have been oriented to investigate subjective well-being, in the domain of traditional marketing. Previous studies have indicated that service quality is an important determinant of subjective well-being for a service organization’s customers. However, this notion is not enough as service quality only captures performance of service in the level of attribute. For that reason, this introduces the notion of experience quality as the determinant of subjective well-being. To have a better knowledge about the relationship between these constructs, this study also inserted the notion of customer satisfaction and perceived shopping enjoyment as mediating variables. Two hundred respondents participated in this study. These respondents were recruited at department stores in Malang, a city in the Province of East Java. A self-administered survey was conducted to collect the data. A Covariance Based Structural Equation Model (CBSEM) was employed to analyze the data. The results of a Confirmatory Factor Analysis (CFA) confirmed the model proposed. The structural model showed that the experience of shopping has significant effects on customer satisfaction, perceived shopping enjoyment, and subjective well-being. However, this study failed to prove the mediating effects of customer satisfaction and perceived shopping enjoyment in the relationship between the shopping experience and subjective well-being. Upon the completion of this study, both theoretical and practical contributions were provided

The influence of store image on repurchase intention: the mediation role of perceived value and customer satisfaction

This study aims to examine and analyze the effect of store image on the repurchase intention of Matahari Department Store Mojokerto, Indonesia either directly or indirectly, by involving perceived value and customer satisfaction as mediating variables. This research is a quantitative study with data collection methods using a questionnaire. This study uses non-probability sampling with a purposive sampling type. This research was conducted on 175 respondents. The data analysis technique used SEM   (Structural   Equation   Modeling)   PLS with the help of SmartPLS 3.2.7 software. The results of the study provide empirical evidence that store images have not been able to affect the repurchase intention. Meanwhile, the perceived value and customer satisfaction can positively affect the repurchase intention significantly. Perceived value and customer satisfaction as mediating variables were able to strengthen the effect of store image on repurchase intention. Based on the results of mediation testing, shows that perceived value and customer satisfaction provide a full mediation on the effect of store image on repurchase intention

THE APPLICATION OF E-TOURISMIN SMALL AND MEDIUM-SCALE TOURISM IN INDONESIA: A STRATEGIC MANAGEMENT VIEW

Tourism sector is one of state\u27s income that cannot be separatedfrom the roles of small and medium scale business unit. In accordance with the development of science and technology, tourism sector cannot be separated with the application of information technology commonly called as E-Tourism. In general, E-Tourism is an application of information technology in the field of tourism in order to achieve effectiveness and efficiency in promoting the tourism sectors in Indonesia. Its application in tourism sector can be used as a medium to promote virtual promotion in order to get wider markets. It is also known that most of the tourists wha come to Indonesia arefrom developed countries and they are familiar with the application of ICT. By applying E-Tourism tourists and prospective ones are able to access tourism informationfast and accurately. It is beneficial for small and medium-scale businessmen. The article attempts to give a description about the effects of E-Tourism on small and medium-scale business unit in Indonesia. It is expected that those involved in tourism business are able to formulate a strategic marketing that can provide competitive advantages, while for researchers it is hoped that the article will be beneficialfor future research related to E-Tourism. Kywords: Tourism, small and medium scale business unit, E-Tourism, ICT, Strategic marketin

THE APPLICATION OF E-TOURISM IN SMALL AND MEDIUM-SCALE TOURISM IN INDONESIA: A STRATEGIC MANAGEMENT VIEW

Tourism sector is one of state’s income that cannot be separated from the roles of small and medium scale business unit. In accordance with the development of science and technology, tourism sector cannot be separated with the application of information technology commonly called as E-Tourism. In general, E-Tourism is an application of information technology in the field of tourism in order to achieve effectiveness and efficiency in promoting the tourism sectors in Indonesia. Its application in tourism sector can be used as a medium to promote virtual promotion in order to get wider markets. It is also known that most of the tourists who come to Indonesia are from developed countries and they are familiar with the application of ICT. By applying E-Tourism tourists andprospective ones are able to access tourism information fast and accurately. It is beneficial for small and medium-scale businessmen. The article attempts to give a description about the effects of E-Tourism on small and medium-scale business unit in Indonesia. It is expected that those involved in tourism business are able to formulate a strategicmarketing that can provide competitive advantages, while for researchers it is hoped that the article will be beneficial for future research related to E-Tourism .Keywords: Tourism, small and medium scale business unit, E-Tourism, ICT, Strategicmarketin

The Impact of Message Framing and Source Credibility on Breastfeeding Intention: A Social Marketing Approach

oai:jurnal.ugm.ac.id:article/5352Though highly recommended by health organizations worldwide, breastfeeding an infant from birth for a period of several months is not universal. There is thus a need to investigate appropriate and effective means to promote this breastfeeding behavior. This study, rooted in a social marketing perspective, tests the impact of message framing and source credibility on the behavioral intention to breastfeed. A 2 x 2 factorial experiment was conducted in Indonesia, an especially relevant setting given that the percentage of Indonesian women who breastfeed is low compared to other countries. Two hundred and seventy nine pregnant women participated in this study. The findings of this study indicate that the interaction between message framing and source credibility has a significant effect on a person’s attitude and intention to provide exclusive breastfeeding. In addition, this study finds that attitude is an essential determinant of intention.       

Branding Activities for Raja Ampat Geopark Development in the Pentahelix Model Perspective

The creation of parks as a significant endeavor to enhance the worth of tourism sites has emerged as a prominent phenomenon that garners global attention. The Raja Ampat Geopark has initiated branding efforts to position itself as an exceptionally distinctive tourism attraction in Indonesia. Collaboration amongst stakeholders is essential and cannot be disregarded. This research seeks to ascertain the branding activities involved in establishing the Raja Ampat Geopark, as well as the specific roles played by each partner, utilizing the Penta helix model and collaboration theory. The constructivist paradigm is employed to comprehend the process of knowledge generation inside the Penta helix model. The research findings indicate that successful geopark branding relies on a strong partnership between the government, universities, the tourism industry, local communities, and digital media. Integrating promotion with the preservation of nature and culture in a branding plan effectively enhances awareness and fosters a favorable perception of the Raja Ampat Geopark in a sustainable manner. While the Raja Ampat Geopark has experienced a notable increase in tourism, there are difficulties in effectively managing the balance between this growth and the preservation of the environment, which is crucial for ensuring a sustainable future. This study enhances the progress of geopark development and sustainable tourism by emphasizing the significant role of collaboration and branding based on the Penta helix model. Additional study is required to offer efficient recommendations for the establishment of parks in the future

The Impact of Interactivity, Perceived Effectiveness, Trust, and Experiential Marketing on Online Transportation Customer Loyalty

The purpose of this study is to examine the effect of interactivity, perceived effectiveness, trust, and experiential marketing on online transportation customers' loyalty in Indonesia. This study surveyed 264 online transportation customers. Purposive sampling was used to recruit respondents. Partial Least Squares analysis was used to analyze the data in three steps, including inner model analysis, outer model analysis, and hypothesis testing. The hypothesis testing supported seven of the nine hypotheses proposed. The findings of this study indicate that interaction is a significant predictor of online transportation consumer loyalty. The report also discusses the implications of the results and the direction for further research