Plano de marketing Warpnet LTDA

O presente trabalho teve como principal objetivo o desenvolvimento de um plano de marketing para a empresa Warpnet. A empresa atua no ramo de hospedagem de sites e no desenvolvimento de serviços e sistemas para comércio eletrônico na Internet. Este plano de marketing é composto por uma análise do ambiente externo e do mercado de hospedagem de sites no Brasil. Também foi realizada uma análise dos concorrentes e dos clientes da empresa Warpnet. A partir destes dados, elaborou-se uma matriz SWOT, para uma melhor visualização das ameaças, oportunidades, pontos fortes e fracos da empresa. O plano de marketing sugere objetivos e estratégias que resultaram em um plano de ação que deverá ser seguido pela empresa, de modo que a mesma possa aproveitar as oportunidades apresentadas pelo mercado neste momento

Plano de marketing Warpnet LTDA

O presente trabalho teve como principal objetivo o desenvolvimento de um plano de marketing para a empresa Warpnet. A empresa atua no ramo de hospedagem de sites e no desenvolvimento de serviços e sistemas para comércio eletrônico na Internet. Este plano de marketing é composto por uma análise do ambiente externo e do mercado de hospedagem de sites no Brasil. Também foi realizada uma análise dos concorrentes e dos clientes da empresa Warpnet. A partir destes dados, elaborou-se uma matriz SWOT, para uma melhor visualização das ameaças, oportunidades, pontos fortes e fracos da empresa. O plano de marketing sugere objetivos e estratégias que resultaram em um plano de ação que deverá ser seguido pela empresa, de modo que a mesma possa aproveitar as oportunidades apresentadas pelo mercado neste momento

Performance of news stories against the analysis criteria.

<p>Performance of all stories is shown, apart from for criterion 10b which was only analysed where a story failed criterion 10.</p><p>*1 Only of stories which scored ‘0’ for criterion 10 (n = 266)</p><p>Performance of news stories against the analysis criteria.</p

Performance of those news stories which were considered to be largely ‘original’ journalism (i.e. satisfied criterion 10).

<p>Performance of those news stories which were considered to be largely ‘original’ journalism (i.e. satisfied criterion 10).</p

Performance of those news stories which failed to meet criterion 10, compared against those stories which did.

<p>Stories are organised according to the source from which they were derived (excluding those derived from the ‘NHS Choices’ story) and are compared to those which met criterion 10 (primary). Simple percentages of stories meeting the criterion are given, and the story type ranking highest of the three is shown in italicised bold.</p><p>Performance of those news stories which failed to meet criterion 10, compared against those stories which did.</p

When Medical News Comes from Press Releases—A Case Study of Pancreatic Cancer and Processed Meat

The media have a key role in communicating advances in medicine to the general public, yet the accuracy of medical journalism is an under-researched area. This project adapted an established monitoring instrument to analyse all identified news reports (n = 312) on a single medical research paper: a meta-analysis published in the British Journal of Cancer which showed a modest link between processed meat consumption and pancreatic cancer. Our most significant finding was that three sources (the journal press release, a story on the BBC News website and a story appearing on the 'NHS Choices' website) appeared to account for the content of over 85% of the news stories which covered the meta analysis, with many of them being verbatim or moderately edited copies and most not citing their source. The quality of these 3 primary sources varied from excellent (NHS Choices, 10 of 11 criteria addressed) to weak (journal press release, 5 of 11 criteria addressed), and this variance was reflected in the accuracy of stories derived from them. Some of the methods used in the original meta-analysis, and a proposed mechanistic explanation for the findings, were challenged in a subsequent commentary also published in the British Journal of Cancer, but this discourse was poorly reflected in the media coverage of the story