The Effect of Hearing the Customer’s Voice in Achieving Sustainable Competitive Advantage: An Exploratory Study of the Opinions of Employees of Baghdad Soft Drinks Company

يهدف البحث الى تحقيق الميزة التنافسية المستدامة من خلال سماع صوت الزبون والاهتمام برغباته ومتطلباته في شركة بغداد للمشروبات الغازية، وتمثلت مشكلة البحث عبر التساؤلات المطروحة بشأن مدى علاقة وتأثير سماع صوت الزبون في تحقيق الميزة التنافسية لشركة بغداد للمشروبات الغازية، ولتحقيق هدف البحث تم اختبار فرضيتين رئيسيتين واخرى فرعية وتم استخدام الاستبانة كأداة لجمع البيانات من خلال توزيع (137) استبانة استرجع منها (100) استبانة قابلة للتحليل، وقد تم تحليل البيانات باستخدام برنامج (Spss)، وتوصل البحث الى وجود مستوى جيد من حيث اهتمام الشركة المبحوثة بصوت زبائنها بالإضافة الى تحقيق علاقتي الارتباط والاثر بين صوت الزبون والميزة التنافسية المستدامة، واوصى البحث بالعديد من التوصيات اهمها اجراء المقابلات الدورية مع زبائن الشركة والاهتمام برغباتهم ومقترحاتهم حول تطوير وتحسين منتجات الشركة.The research aims to achieve sustainable competitive advantage by hearing the customer’s voice and paying attention to his desires and requirements in Baghdad Soft Drinks Company. The research problem was through questions raised about the relationship and effect of hearing the customer’s voice in achieving the competitive advantage of Baghdad Soft Drinks Company. To achieve the research goal, two main hypotheses were tested. And a secondary one, and the questionnaire was used as a tool to collect data by distributing (137) questionnaires from which (100) questionnaires were retrieved for analysis, and the data were analyzed using the (Spss) program, and the research reached a good level in terms of the researched company's interest in the voice of its customers in addition to an investigation My relationship and the impact between the customer's voice and the sustainable competitive advantage, and the research recommended many recommendations, the most important of which is conducting periodic interviews with the company's customers and paying attention to their desires and suggestions about developing and improving the company's products

Effect of Feeding Pellets Containing Different Concentrate to wheat Straw Ratios on the Rumen Fermentation Characteristics of Awassi Lambs

اجريت الدراسة في منطقة السياحي- محافظة بابل للتحري عن تأثير تغذية نسب مختلفة من العلف المركز الى تبن الحنطة على خصائص تخمرات الكرش. حضرت خمسة علائق خليطة كلية تضمن تركيبها 30:70 و40:60 و 50:50 و 60:40 و 70:30 من العلف المركز الى تبن الحنطة كبست بصورة مكعبات وقدمت بصورة حرة الى الحملان العواسية. اظهرت النتائج ان زيادة نسبة العلف المركز الى الخشن قد ارتبطت بانخفاض معنوي (P<0.01) في الاس الهيدروجيني في سائل الكرش وسجلت اقل القيم,  6.60و 6.50 و 6.53 في النماذج المسحوبة من مجموعة الحملان المغذاة على المكعبات الحاوية على العلف المركز الى التبن بنسبة 50:50 و 60:40 و 70:30 على التوالي. كما تميزت تلك النماذج باقل (P<0.01) تركيز نيتروجين الامونيا,  4.85و 4.45 و 4.35 ملغم/100  مل, وأعلى (P<0.01) تركيز للأحماض الدهنية الطيارة الكلية.This study was carried out in Alsiyahii area– Babylon Province to investigate the effect of feeding Awassi lambs different ratios of concentrate: wheat straw (C: R) on rumen fermentation characteristics. Five pellets of total mixed rations (TMR) containing 30:70, 40:60, 50:50, 60:40 and 70:30 of C: R ratios were prepared and offered to lambs ad libitum. Results revealed that increasing C: R ratio was associated with a significant (P<0.01) reduction in pH, lower values of 6.60, 6.50 and 6.53 were recorded in samples of rumen liquor collected from lambs fed pellets containing C: R ratios of 50:50, 60:40 and 70:30, respectively. Those samples were also characterized with lower (P<0.01) concentration of ammonia nitrogen, 4.85, 4.45 and 4.38 mg/100 ml, and higher (P<0.01) concentration of total volatile fatty acids.&nbsp

Effect of Feeding Pellets Containing Different Concentrate to Wheat Straw Ratios on the Blood Parameters of Awassi Lambs

اجريت الدراسة للتحري عن تأثير تغذية الحملان العواسية على نسب مختلفة من العلف المركز الى تبن الحنطة على معايير الدم. حضرت مكعبات خمسة علائق خليطة كلية تضمن تركيبها 30:70 و40:60 و 50:50 و 60:40 و 70:30 من العلف المركز الى تبن الحنطة وقدمت بصورة حرة الى الحملان. اظهرت النتائج ان زيادة نسبة العلف المركز الى الخشن ادت الى حصول زيادة معنوية ((P<0.01 في تركيز الكلوكوز وسجلت اعلى القيم, 75.38 و 75.59 ملغم/100 مل في نماذج الدم المسحوبة من الحملان المغذاة على المكعبات الحاوية على العلف المركز الى التبن بنسبة 40:60 و 30:70 على التوالي. كما تميزت تلك النماذج بأعلى ((P<0.01 تركيز للبروتين الكلي والكليسريدات الثلاثية في الدم. اما تركيز نيتروجين اليوريا فقد سجلت اعلى ((P<0.01 القيم, 44.15 و 42.68 و 44.98 ملغم/100 مل في نماذج الدم المسحوبة من الحملان المغذاة على المكعبات الحاوية على العلف المركز الى التبن بنسبة 50:50 و 40:60 و 30:70 على التوالي.This study was carried out to investigate the effect of feeding Awassi lambs different ratios of concentrate: wheat straw (C: R) on blood parameters. Five pellets of total mixed rations (TMR) containing 30:70, 40:60, 50:50, 60:40 and 70:30 of C: R ratios were prepared and offered to lambs ad libitum. The results showed that increasing the C: R ratio significantly (P<0.01) increased the blood glucose. Higher concentration, 75.38 and 75.59 mg/100 ml were recorded in blood samples withdrawn from lambs fed on pellets containing 60:40 and 70:30 of C: R ratios respectively. similarly, those blood samples were characterized with higher (P<0.01) concentrations of total protein and triglycerides. With regard to urea nitrogen, higher (P<0.01) concentration, 44.15, 42.68 and 44.98 mg/100 ml were detected in blood samples withdrawn from lambs fed pellets containing 50:50, 60:40 and 70:30, respectively

Pregabalin Misuse and Abuse: A Scoping Review of Extant Literature

Prescribing of pregabalin is increasing worldwide with public health concerns centering on misuse and abuse of prescribed and diverted pregabalin. To describe and map what is known about misuse and abuse of pregabalin, a scoping review of available published literature was undertaken. A scoping review methodology was used to identify and map available literature on misuse and abuse of prescribed and diverted pregabalin. Four themes emerged on the misuse and abuse of pregabalin: (a) abuse potential, (b) prevalence of abuse, (c) risk and predisposition, and (d) consequences of abuse. Fifty-four records were reviewed and charted. Of note was the dearth of research on the topic prior to 2005, with increased interest in pregabalin abuse potential from 2010 onward. Available literature supports concern around abuse potential of pregabalin, especially among patients with a history of substance abuse. Prescribers should adopt more rational prescribing. © 2018, The Author(s) 2018

Influence of Eysenckian Personality Traits in Choice of Specialization by Young Omani Doctors.

Objectives:The role of personality in occupational specialty choices has been explored in many parts of the world. To our knowledge, there is a dearth of such studies in the Arab/Islamic population and Oman is no exception. This study aimed to explore the relationship between personality traits and specialty choice among residents of Oman Medical Specialty Board (OMSB). Methods: A cross-sectional study was carried out among Omani resident physicians working under OMSB. The Eysenck Personality Questionnaire–Revised was employed to quantify personality subtypes (e.g., psychoticism, extraversion, and neuroticism). Specialties were categorized as surgical, medical, and diagnostics as per standard of North American medical specialties. A total of 255 residents in 17 medical specialties participated in the study (m = 40.4%; f = 59.6%) of 300 eligible subjects giving a response rate of 85.0%. Results: Respondents who had chosen surgical specialties scored significantly higher on the psychoticism subscale than those who had opted for medical and diagnostic specialties. As for individual specialties, orthopedic respondents had statistically significant higher mean scores on psychoticism and neuroticism compared to radiologists and psychiatrists who scored the lowest in the two personality traits, respectively. Conclusions: This study found statistically significant associations between personality traits and choices of specialty by young Omani doctors. We recommend more detailed studies that examine further psychological and cultural variables that are likely to affect the choices of specializations by young Omani professionals in both medical and non-medical fields

The Areas of Teacher Research in the Sultanate of Oman and the Reality of Benefiting from Them

The present study aims at understanding the reality of teacher research in the Sultanate of Oman, how to benefit from such research in the improvement of teacher development and the teaching-learning process, who should do that, as well as informing current literature with updates on teacher research, a topic that is not yet given adequate attention in Oman. The study implemented a qualitative approach for data collection and analysis of 50 researches done by school-teachers and 22 interviews with research teachers, school head-teachers and educational specialists. The study revealed that teachers are interested in doing research. Teachers, school administration and supervisors benefit from teacher research. Teachers use their own ways to take advantage from their own research and to share it with other teachers and help them value its results and recommendations. The study recommends that a culture of teacher research should be founded in schools, teachers should be supported to do research and more research should be done to explore the extent to which teacher research meets the  criteria of educational research so that it can be trustworthy and useable for schooling improvement

Compact Circularly Polarized Multiband Antennas for RFID Applications

This paper presents multiband circularly polarized (CP) antennas for radio frequency identification (RFID). A coax-fed and a microstrip-line-fed antennas having optimized cross-slots in their patches are first designed for dual-band CP operation. The microstrip-line-fed design is then modified, by incorporating a U-shaped slot in its partial ground plane, to achieve additional operation band with a CP characteristic. Simulation and measured results of the presented designs are reported. The measured results are in accordance with the computed ones. The compact size and CP property make these designs suitable for RFID applications

Community Pharmacists Experience of Pregabalin Abuse and Misuse: A Quantitative Study from Jordan

Pregabalin is an anticonvulsant that has an abuse potential. The aim of this study was to investigate abuse/misuse of pregabalin in Jordan from the perspective of community pharmacists. A cross-sectional survey using a structured questionnaire was delivered to a sample of community pharmacies. Self-reported method was used to fill the surveys. A total of 151/205 questionnaires were completed (response rate = 74.1%). A total of 132 respondents (87.4%) reported cases of pregabalin abuse in their pharmacies. Less than half of the respondents (n = 69; 45.7%) indicated that pregabalin requests were, in most of the cases, not accompanied by prescriptions. More than half of the sample (55.8%) noticed an increased pattern of pregabalin abuse/misuse during the last six months. The study underscored the need for regulatory efforts and pharmacovigilance to manage pregabalin abuse, along with a pharmacist and patient education at a community pharmacy level

Characterization and Profiling of Liver microRNAs by RNA-sequencing in Cattle Divergently Selected for Residual Feed Intake

MicroRNAs (miRNAs) are short non-coding RNAs that post-transcriptionally regulate expression of mRNAs in many biological pathways. Liver plays an important role in the feed efficiency of animals and high and low efficient cattle demonstrated different gene expression profiles by microarray. Here we report comprehensive miRNAs profiles by next-gen deep sequencing in Angus cattle divergently selected for residual feed intake (RFI) and identify miRNAs related to feed efficiency in beef cattle. Two microRNA libraries were constructed from pooled RNA extracted from livers of low and high RFI cattle, and sequenced by Illumina genome analyser. In total, 23,628,103 high quality short sequence reads were obtained and more than half of these reads were matched to the bovine genome (UMD 3.1). We identified 305 known bovine miRNAs. Bta-miR-143, bta-miR-30, bta-miR-122, bta-miR-378, and bta-let-7 were the top five most abundant miRNAs families expressed in liver, representing more than 63% of expressed miRNAs. We also identified 52 homologous miRNAs and 10 novel putative bovine-specific miRNAs, based on precursor sequence and the secondary structure and utilizing the miRBase (v. 21). We compared the miRNAs profile between high and low RFI animals and ranked the most differentially expressed bovine known miRNAs. Bovine miR-143 was the most abundant miRNA in the bovine liver and comprised 20% of total expressed mapped miRNAs. The most highly expressed miRNA in liver of mice and humans, miR-122, was the third most abundant in our cattle liver samples. We also identified 10 putative novel bovine-specific miRNA candidates. Differentially expressed miRNAs between high and low RFI cattle were identified with 18 miRNAs being up-regulated and 7 other miRNAs down-regulated in low RFI cattle. Our study has identified comprehensive miRNAs expressed in bovine liver. Some of the expressed miRNAs are novel in cattle. The differentially expressed miRNAs between high and low RFI give some insights into liver miRNAs regulating physiological pathways underlying variation in this measure of feed efficiency in bovines