Estrategias de marketing experiencial en la gestión de ventas del Centro Naturista Luciano de Trujillo, 2022

La pandemia reciente del Covid-19 obligó a las empresas a implementar estrategias de marketing para garantizar su continuidad en el mercado, debido a la caída de los ingresos que afectó gravemente la gestión de ventas de las Pymes. El fin primordial investigado fue determinar la influencia de las estrategias de marketing experiencial en la gestión de ventas del Centro Naturista Luciano de Trujillo, 2022. Se desarrolló el tipo de investigación aplicada y el diseño de investigación experimental de grado pre-experimental, con una muestra de 120 clientes del Centro Naturista Luciano, mediante la técnica de encuesta aplicada a través del instrumento: el cuestionario; validado a través del juicio de expertos, y cuya confiabilidad obtuvo el coeficiente de Cronbach de 0,856. El análisis y procesamiento de datos se realizó con estadística descriptiva y estadística inferencial, desarrollado por los programas MS Excel y SPSS v.25. El resultado general, a través de la prueba Wilcoxon, evidenció un nivel de significancia 0,000 determinando el rechazo de la hipótesis nula y la aceptación de la hipótesis alterna, la misma que, estableció la conclusión de la presente investigación: la aplicación de estrategias de marketing experiencial influyó significativamente en la gestión de ventas del Centro Naturista Luciano de Trujillo, 2022.The recent Covid-19 pandemic forced companies to implement marketing strategies to guarantee their continuity in the market, due to the drop in income that seriously affected the sales management of SMEs. The main purpose investigated was to determine the influence of experiential marketing strategies in the sales management of the Luciano Naturist Center of Trujillo, 2022. The type of applied research and the design of experimental research of pre-experimental degree were developed, with a sample of 120 clients of the Luciano Naturist Center, through the survey technique applied through the instrument: the questionnaire; validated through expert judgment, and whose reliability obtained the Cronbach coefficient of 0.856. Data analysis and processing was performed with descriptive statistics and inferential statistics, developed by MS Excel and SPSS v.25 programs. The general result, through the Wilcoxon test, showed a significance level of 0.000, determining the rejection of the null hypothesis and the acceptance of the alternative hypothesis, the same one that established the conclusion of the present investigation: the application of marketing strategies experience significantly influenced the sales management of the Luciano de Trujillo Naturist Center, 2022.Tesi

A Procedure for Settling Multi-Criteria Problem by a Small Group of Decision Makers

AHP can handle decision-making problems involving several criteria when some of these are difficult or impossible to compare other than numerically. When a small group of decision makers settle the multi-criteria problem by AHP, the members of group could not often reach an agreement with hierarchic structure involving objectives, criteria, sub-criteria and alternatives because they have different positions, interests, and opinions. Further, the members have different importances for criteria and sub-criteria, and have dissimilar preferences for alternatives. In this article, we reveal the troubleness of AHP in case of being used by a small group of decision makers. Moreover, we proposed a procedure of AHP which the members of group could easily agree with the structure of problem and the weights of criteria etc

Low Cycle Fatigue Damage of Mod.9Cr-1Mo Steel under Non-Proportional Multiaxial Loading

AbstractThis study discusses multiaxial low cycle fatigue damage of Mod.9Cr-1Mo steel under proportional and non-proportional loadings at room and high (823K) temperatures. Strain-controlled multiaxial low cycle fatigue tests were carried out using a hollow cylinder specimen including interruption tests. Strain paths employed were a push-pull straining, a reversed torsion straining and a circle straining. Behaviors of cyclic deformations and failure lives and an evaluation of the failure life are discussed. Surface cracks and microstructures in fatigued specimens are also observed by a digital microscope and a transmission electron microscope (TEM) in order to investigate mechanisms of cyclic deformation, failure and reduction in failure life due to non-proportional loading

Statistical study of Doppler velocity and echo power around 75゜ magnetic latitude using data obtained with the Syowa East HF radar in 1997

We present the statistical relationship between the echo power and Doppler velocity of radar echoes observed with the Syowa East HF radar in Antarctica in 1997. The objective of this analysis was to clarify the mechanisms by which high-latitude (～75° magnetic latitude) F region irregularities are generated. Although data points are scattered over a large area, a positive correlation between Doppler velocity and echo power appears to be present. This relationship can be interpreted in terms of gradient-drift instability, which is the most probable cause of the decameter-scale irregularities in the F region. The positive correlation deteriorates in the afternoon and midnight sectors, probably as a result of other mechanisms related to particle precipitation (field-aligned current), such as the current-convective instability

Statistical analysis of echo power, Doppler velocity and spectral width obtained with the Syowa South HF radar

Statistical analyses are made of the physical parameters (echo power, Doppler velocity and spectral width) of Doppler spectra obtained in September 1995 with the Syowa South HF radar. We present time and range distributions and histograms of the parameters and cross-correlations among them. With K index at Syowa Station the distributions and histograms vary slightly but the correlations do not change so much. The most noticeable feature is that there is a positive correlation between the absolute values of Doppler velocity and echo power. This relationship can be interpreted in terms of the gradient-drift instability which is the most probable cause to generate decameter-scale irregularities in the F-region ionosphere

A case report of posttraumatic growth from a psychosomatic disorder due to traumatic stress in a 50s woman

【目的】本研究では，トラウマ性ストレスによる心身障害を抱えた50代女性に対する，トラウマ体験を物語ることに焦点を当てた介入の症例から心的外傷後成長（Posttraumatic growth: PTG）の生起過程を考察する。【現病歴】a 市における自然災害死目撃を機に不安，恐怖が持続。薬物治療で回復に向かうも，a 市に帰郷すると体調が増悪するというサイクルを繰り返した。【事例の経過】トラウマ体験を物語ることを目的に，ナラティブ・エクスポージャー・セラピー（Narrative Exposure Therapy: NET）を実施した結果，不安と恐怖が軽減した。その過程の中で夫との親密さが増し，ともにトラウマに立ち向かった結果，症状なくa 市に帰郷できるようになった。【考察】トラウマ体験を物語ることで，PTG に必要な「意図的反芻」，「語りの発展」，「スキーマの変化」を促進し「人間としての強さ」，「他者との関係」の領域においてPTG が生起したと考えられる。【Purpose】 This clinical study is to report the effectiveness of narrative approach for PTG to open up traumatic experiences in a 50s women with psychosomatic disorder due to traumatic stress.【History of present illness】 I anxiety and fear continued after witnessing the death of a natural disaster in a city. The patient recovered with medication. However, she repeated the cycle that his physical condition got worse when he returned to a city.【Progress】 As she described her traumatic experience, her anxiety and fear lessened. In the process, the intimacy with the husband increased, and they faced the trauma together. Two years after intervention, She was back to a city without symptoms.【Disccusion】 It is considered that “intentional rumination”, “development of the narrative”, and “change of the schema”necessary for PTG were promoted by telling the traumatic experience, and PTG arose in the region of “strength as a human” and “relation with others

Practical whole-tooth restoration utilizing autologous bioengineered tooth germ transplantation in a postnatal canine model

Whole-organ regeneration has great potential for the replacement of dysfunctional organs through the reconstruction of a fully functional bioengineered organ using three-dimensional cell manipulation in vitro. Recently, many basic studies of whole-tooth replacement using three-dimensional cell manipulation have been conducted in a mouse model. Further evidence of the practical application to human medicine is required to demonstrate tooth restoration by reconstructing bioengineered tooth germ using a postnatal large-animal model. Herein, we demonstrate functional tooth restoration through the autologous transplantation of bioengineered tooth germ in a postnatal canine model. The bioengineered tooth, which was reconstructed using permanent tooth germ cells, erupted into the jawbone after autologous transplantation and achieved physiological function equivalent to that of a natural tooth. This study represents a substantial advancement in whole-organ replacement therapy through the transplantation of bioengineered organ germ as a practical model for future clinical regenerative medicine