Analysis and Description of Ancient Sources of Speech Culture

The article reflects on the essence of examples of folk oral creativity in speech etiquette and culture, such as short, capacious, shallow, clear, meaningful, meaningful, logical, truthful, effective speech

PEDAGOGICAL PLATFORM FOR THE DEVELOPMENT OF PROFESSIONAL AND SPIRITUAL QUALITIES OF FUTURE DOCTORS

The article considers the effective impact of professional and spiritual qualities on the life of society in the future, and in connection with this the need to improve the educational system in higher educational institutions and expand its methodological support. It is also said that the development of professional and spiritual qualities of students of medical universities is a complex, lengthy and consistently developing process that requires the cooperation of all participants in the educational process - the teaching staff and students.The article considers the effective impact of professional and spiritual qualities on the life of society in the future, and in connection with this the need to improve the educational system in higher educational institutions and expand its methodological support. It is also said that the development of professional and spiritual qualities of students of medical universities is a complex, lengthy and consistently developing process that requires the cooperation of all participants in the educational process - the teaching staff and students

SIMPLE AND ANALYTICAL FOLKLORISMS USED IN THE NOVEL "NIGHT AND DAY"

The article provides an opinion on the level of study of the concept of folklorism and its classification. Folklorisms are divided into two groups: simple and complex folklorisms. Complex folklorisms: a) analytical folklorism; b) synthesized folklorism; c) is divided into three groups in the form of folklorisms of a stylization nature. This article deals with the literary-aesthetic and linguopoetic features of analytical folklore  – the first type of simple and complex folklorism used in the works of Abdulhamid Sulaymonogly Chulpan.Also, one of the literary features of the proverbs is that the function of simulation is evidenced by examples in several appearances. The definition and classification of analytical folklorisms is critically examined, as well as the expediency of adding a third form to the classification, that is, folklore that is similar in form and updated in content. The article analyzes applause and curses into types.Keywords: folklorism, simple folklorism, complex folklorism, proverb, phrase, applause, curse, son

System of innovative business strategic management of the enterprise

The article deals with the system of innovative business strategic management of the enterprise. The relationship between the content of competitive strategies and the adoption of innovative decisions in a specific strategic area of ​​management is substantiated, a mechanism for the formation and implementation of innovative strategies is proposed, including the analysis of the external environment, the definition of the goals and objectives of the innovative development of the enterprise.The article deals with the system of innovative business strategic management of the enterprise. The relationship between the content of competitive strategies and the adoption of innovative decisions in a specific strategic area of ​​management is substantiated, a mechanism for the formation and implementation of innovative strategies is proposed, including the analysis of the external environment, the definition of the goals and objectives of the innovative development of the enterprise

THE VALUE AND ROLE OF MORALITY IN THE GENRE OF KITAH (SONNETS) OF IX-X CENTURIES

The article analyzes the features of the genre kitah in Persian-Tajik literature for the IX-X centuries. Aside from specifying the genre features of the kitah, the author describes the peculiarities of precept theme development within this genre and its significant role. The article also notes  the similar peculiarities  between the kitahs and odes, the ecclesiastical heritage and the distinguishing feature of the kitah from the ode which is dedicated to the person praisal emphasizing the excellence of the person. Furthermore, in their works the poets not only glorify the statesmen, but also give admonition to them, and from being the palace ode tellers, they are becoming wise mentors. It turns out that at that time, the title of  poet's was so powerful that it was referred equally  to the rank of country's major officials who could carry on with morality. The great poets of Kitah tellers show great courage and bravery  by which they proved the ruler of the country to be leteray eternal and by means of rhat they endeavored to make their good names last eternally.Keywords:  genre, kitah, morality, Tajik poetry

Chet tillar taʼsirida o’zgarib borayotgan jon dilim, ona tilim

Ushbu maqolada Ona tilimizga qay darajada eʼtibor berilmoqda va muammolarni hal etish uchun nimalar qilishimiz lozim bu haqida so’z boradi. Ona tili mashg‘ulotlari orqali o‘quvchilarni qo‘shimchalar turlari bilan tanishtirish va ulardan foydalanish malakalarini shakllantirish muhim masalalardan biri hisoblanadi. Umuman, boshlang‘ich sinflarda o‘quvchilar so‘zning yangi so‘z hosil qilishga yordam beradigan qismini, bir so‘z boshqa so‘zdan o‘zaro ma’no jihatdan bog‘lanishi asosida yasalishini tushuna boshlaydilar

The role of universities in the development of technological entrepreneurship and innovation

The present paper endeavours to explore the leading role of universities in fostering the development of technological entrepreneurship and innovation with particular emphasis on the factors that are likely to have a marked effect on their advancement. The paper addresses more specifically the model for promotion of technological entrepreneurship and innovation in Sakarya region, R. Turkey. Subsequent to the conducted research study, a set of recommendations is proposed for enhancing the vital role of universities in the development of technological entrepreneurship and innovation