O marketing e a escola: um exemplo

O Marketing nem sempre foi tido em conta nas relações entre as Escolas e as organizações que serve, nomeadamente aquelas onde no final coloca os alunos que forma. Pretende-se aqui dar um contributo para a discussão deste tema, explicando em primeiro lugar o que é o marketing para, em seguida, se relacionar o marketing com as Escolas e explicar o ponto de partida para a aplicação do marketing nas organizações não lucrativas e, em particular, nos estabelecimentos de ensino. Por último, daremos um exemplo concreto da sua aplicação

Evaluating a sensor of skin conductance to assess dental anxiety

Tese de mestrado, Bioinformática e Biologia Computacional (Bioinformática), Universidade de Lisboa, Faculdade de Ciências, 2015The anxiety related problems that adult population experience, are a common issue in Dental Practice. To overcome these problems it would be helpful to have an objective measure of the current anxiety of the patient. With this information, it should be possible to link the measured anxiety to an automated system that could distract the patient by altering the surrounding environment, i.e. Ambient Intelligence. This project consisted in measuring the skin conductance signal and correlating the responses related with documented dental stressful procedures. This was executed in a real clinical environment. Dental anxiety was assessed in over 70 patients with a 3 question survey using the Likert scale. Each answer was registered together with the level of skin conductance measured with a sensor placed in the patient fingers. The results showed a significant association between the dental anxiety score on two of the questions and the quantified skin electrodermal response. These findings aim to help design a future system based on ambient intelligence to distract and reduce dental anxiety during treatment.Uma parte significativa da população adulta tem problemas provocados pela ansiedade originada com a ida à consulta de Medicina Dentária. Seria vantajoso existir uma avaliação objetiva do nível de ansiedade do paciente durante a consulta para se ultrapassar estes problemas. Com esta informação seria possível alterar o ambiente envolvente através da ligação a um sistema automatizado inteligente para a distração do paciente durante a consulta. Este projeto consistiu na medição do sinal de condutividade da pele e correlação desta com as respostas a um questionário relacionado com atos dentários reconhecidos como causadores de grande ansiedade dentária. A ansiedade dentária foi avaliada em cerca de setenta pacientes por um questionário de três perguntas utilizando uma escala de Likert. Simultaneamente foi medida a condutividade da pele por um sensor colocado nos dedos da mão. Os resultados mostram uma associação significativa entre o nível de ansiedade obtido em duas das questões e a alteração da condutividade da pele. Estes resultados visam fornecer uma base para desenhar um futuro sistema de Ambiente Inteligente para distração da ansiedade dentária

Botrytis Cinerea mating types distribution and NEP1 protein sequence analysis

Mestrado em Engenharia Agronómica - Instituto Superior de AgronomiaBotrytis cinerea [teleomorph: Botryotinia fuckeliana] is a heterothallic filamentous plant pathogenic Ascomycete with over two hundred different hosts, and its control at the crop level is still very difficult to achieve. Sexual reproduction as an active part in the fungus dispersal and variability has been underestimated until recent years. Research leading to more insight into the MAT locus and the fundamental principles of the mating process can prompt new strategies for B. cinerea control. During the B. cinerea infection process, phytotoxic proteins such as NEP1 are produced. Their function is yet to be unraveled, but it was postulated that they might play a role in speciation in the genus Botrytis. This report describes a mating type screening of a population of 80 field isolates of B. cinerea. Findings indicate a typical 1:1 Mendelian distribution of the MAT loci, and one strain with both MAT genes is reported. A scan of the MAT locus suggests the absence of the MAT1-1 locus in dual mating strains. Furthermore, Southern blotting demonstrates for the first time the possible presence of a complete MAT1-1 locus in a dual mating strain, instead of the predicted incomplete MAT1-1 locus (dMAT1). Besides the MAT loci, genomic sequences of the BcNEP1 gene in 16 different B. cinerea strains are analyzed, and results demonstrate the existence of three haplotypes and two alleles. Purifying selection is accounted for evolutionary changes within the gene.Finally, four uORF independent knockout mutants were created. This predicted gene is located within the MAT1-1 locus, but its function is yet to be described

LINKING SACRED PLACE PREFERENCES WITH PLACE MEANING: A CONCEPTUAL MODEL OF RELATIONSHIP BETWEEN SACRED PLACE MOTIVATIONS AND PLACE ATTACHMENT

Sacred places are described as places of creation, devotion and power with a deep emotional meaning that attract people for many reasons. From the literature review, it is accepted that tourism motivation is multidimensional concept. Tourists seek to satisfy not one single need but a number of distinct needs simultaneously. People are attracted and emotional linked to sacred environments. Sacred places offer a range of psychological, spiritual and personal benefits providing potential affective link with tourists. Place-attachment influences what individuals see, think and feel about the place and therefore includes emotional and symbolic expressions. People develop a sense of belonging, identity, and dependence to certain places that visit or live and so place-attachment is a multidimensional construct that incorporates two dimensions that have recently been applied to tourism area: (1) Place-dependence that represents the functional dimension and is described as visitors’ functional attachment to a particular place and their awareness of the uniqueness of a setting; (2) Place-identity which is the symbolic dimension and refers to the connection between a place and one’s personal identity and contains both cognitive and affective elements. An extensive literature review focusing on the concept of place-attachment and motivations provide a framework which allows assess the emotional and functional bounds that tourists could have to sacred places. Insights from an empirical study of 300 tourists in Fátima (Portugal), Santiago de Compostela (Spain) and Jerusalem (Israel), indicate that the multi-dimension scale incorporates three motivations dimensions to visit sacred places as tourism destinations: Faith, Identity and Appealing. The focus of this article is to explore the relationship between these motivations with place-attachment, by summarizing, systemizing and discussing these distinct dimensions. The results could have potential practical implications for sacred destination’ planning, marketing and management, promoting their own differentiating and unique features that attract tourists and involve emotionally tourists with these settings

Voice and presence

De que forma pode a voz ser considerada enquanto tema de investigação filosófica? Utilizando principalmente aproximações fenomenológicas, esta tese é uma tentativa de mapear uma constelação transdisciplinar de pontos-­‐chave temáticos, onde a voz surge como uma manifestação expressa de presença e de processos vitais. Simultaneamente situada, corpórea e transgressora no contexto da noção de território acústico, a ambiguidade da voz e o seu potencial enquanto fenómeno, conceito e ressonância tangível de subjetividade, são explorados através do recurso a análise de fontes pertencentes à Filosofia Antiga, aos Estudos Sonoros, à Ciência Acústica, à Fenomenologia e à Pesquisa Artística.How can voice be understood as a theme for philosophical inquiry? Using mostly phenomenological strategies and approximations, this thesis attempts to map a transdisciplinar constellation of nexus points, where voice emerges as na expressive manifestation of presence and living processes. Simultaneously situated, bodily and transgressive in the contexto of the notion of acoustic territories, the ambiguity of the voice and its potential as a both phenomenon, concept and tangible resonance of subjectivity, are explored via an inquiry informed by Ancient Philosophy, Sound Studies, Acoustics, Phenomenology and Artistic Research

Potencialidades da Análise Prospetiva para a Investigação em Saúde: o Caso das tendências da prática baseada na evidência nos Serviços de Radiologia Hospitalar Pública da Região Algarve.

O presente texto tem como objetivos relevar as potencialidades que a prospetiva, enquanto abordagem dos future studies, apresenta para a investigação e a intervenção na área da saúde. Uma vez caracterizada esta abordagem, apresentam-se os principais resultados de um estudo sobre os determinantes organizacionais da qualidade das tecnologias de saúde nos serviços de radiologia dos hospitais públicos da Região Algarve. A investigação procurou descodificar o sistema de regulação da qualidade, em geral, e dos pressupostos da "prática baseada na evidência" protagonizada pelos técnicos de radiologia dos serviços hospitalares, em particular, questionando ainda os horizontes dos futuros possíveis no que concerne à adoção generalizada de tais práticas no quotidiano de trabalho ao nível da praxis em tomografia computorizada (TC). Em termos teórico-metodológicos, recorreu-se a ferramentas do «método dos cenários» de Godet (1993) para a análise da relação de dependência/influência entre as variáveis num contexto da regulação da qualidade, em geral, e dos pressupostos da "prática baseada na evidência", em particular. Os principais resultados do estudo permitiram identificar um cenário ótimo, a curto prazo, para o desenvolvimento da qualidade das práticas dos técnicos de radiologia, fundado nos eixos da "regulação autónoma da melhoria do contexto de trabalho", das "perspetivas de regulação de controlo dos processos da melhoria da qualidade", da "autonomia profissional e controlo organizacional"

Comparing CB-SEM and PLS-SEM Results: An empirical example

Many scholars view PLS-SEM as less rigorous than CB-SEM, namely due to is less restrictive assumptions. The main objective of this research is to compare the results of both approaches, for a given model, to examine if there are, indeed, noteworthy differences. The study shows that the results obtained in both approaches are very similar. These findings provide useful insights to researchers

TerrorScale: A Scale to Measure the Contact of International Tourists with Terrorism

Terrorism is unfortunately part of our lives and will not simply disappear. Accepting its presence, the management and prevention of its negative consequences is a key issue. This is imperative not only for countries where terrorist attacks occur, but also for countries that may be affected indirectly. It is necessary to further consider this issue and create more effective instruments for crisis management, ideally based on cooperative solutions among industry, government agencies and tourism-related academic institutions. Although research on terrorism has been undertaken in the tourism domain, the specific concept of tourists’ contact with terrorism has never been operationalized. In this paper we develop a scale that measures the contact of tourists with terrorism. Insights from an empirical study of 600 international tourists indicate that this multi-dimensional scale incorporates three types of contact: 1) Direct, 2) Indirect and 3) Attention to/ Interest in Terrorism on the Media. Discussion centers on implications of this scale for theory development and in the context of strategic destination crisis management decisions. Directions for future research are also presented

Projecto de criação de um curso superior de turismo na escola superior de tecnologia de Viseu.

O turismo alcançou uma dimensão que o coloca a par das actividades económicas mais relevantes, prevendo-se que na próxima década se transforme na maior indústria a nível mundial. A dimensão que já atingiu, as suas características peculiares, os efeitos que provoca e as relações que estabelece, transformam-no numa das actividades que melhor pode protagonizar e impulsionar o desenvolvimento económico a nível nacional, regional e local (Cunha, 1994). A Região Centro de Portugal, área de influência da Escola Superior de Tecnologia de Viseu (ESTV), dispõe de grandes potencialidades que podem ser aproveitadas do ponto de vista turístico, sendo necessário, para tal, criar e melhorar as infraestruturas do sector e apostar fortemente nos Recursos Humanos

Online reviews credibility: Implications on traveller’s decision making

The social web is the ideal place to share information, experiences and preferences among consumers. Nowadays, online reviews and recommendations are becoming increasingly important and seen as a new digital form of word-of-mouth, a key topic for researchers. Despite the significant body of literature about electronic word-of-mouth (EWOM), there is a lack of research that analyzes the phenomenon in the context of the hospitality industry, its drivers, conditioning factors and impacts. This research aims to highlight the online reviews as a reliable and important source of information for travellers, with possible implications in their decision making process. It is expected to yield some relevant contributions to academia, marketing and management in the tourism and hotel businesses