Strategi Komunikasi Pemasaran dalam Meningkatkan Hasil Penjualan di Kampung Keramik Dinoyo Kota Malang

A good and effective marketing communication strategy is very important to improve the production and sales targets in Kampung Keramik, Kelurahan Dinoyo, Malang. This research examined how marketing communication strategies increase sales and improve good relations with customers and prospective customers. The purpose of this study was to find out and learn marketing communication strategies to maintain good relationships with customers and prospective customers. This study used a descriptive qualitative, with the data collection technique through in-depth interviews, field observations involving informants and documentation as the main data sources. The results of this study indicated that the marketing communication strategy adopted by Kampung Keramik Dinoyo in increasing sales and maintaining relationships with customers and prospective customers was by conducting market selection strategies, product knowledge strategies, distribution strategies and promotion strategies. In conducting promotional activities to increase the sales in Kampung Keramik Dinoyo by putting advertisments in YouTube channel, Instagram, Facebook, online media and websites. Kampung Keramik Dinoyo also conducted a Direct Marketing and Online Marketing Programs that aimed to expand information networks to attract prospective customers and established good relations with their customers.   Keywords: Marketing Communication, Sales, Customers, Dinoyo Ceramics

Effect of precursors on flavonoid production by Hydrocotyle bonariensis callus tissues

Callus tissue of Hydrocotyle bonariensis was initiated from the leaf of H. bonariensis treated with 2 mg/l of 2,4-dichlorophenoxyacetic acid (2,4-D) and 1 mg/l kinetin. The culture was kept at 25°C, under light (cool white fluorescent tubes, 1200 lux). To optimize the precursors to increase the production of flavonoid, different precursors were used. The data showed that 4 mg/l proline produced the highest flavonoid yield (10.77 ± 0.25 mg/g DW). The increase in proline concentration did not significantly increase the production of flavonoid. The highest flavonoid yield (10.59 ± 0.18 mg/g DW) was produced in 1 mg/l of glutamine. No significant increase was attained in the flavonoid yield in callus treated with 2, 3 mg/l compared with the control. Phenylalanine at the concentration of 3 mg/l, successfully triggered the production of flavonoid (11.43 ± 0.12 mg/g DW), which was 23% higher than the control. The highest flavonoid production was attained in calluses treated with 4 mg/l of naringenin; and it was 19.72% higher compared with the control.Key words: Flavonoids, cell culture, amino acid, precursor

Analysis of the Application of Universal Design Standards to Interior-Architecture Design

A lot of research shows the findings of cases of public facilities that are not accessible to people with disabilities and see the importance of a design especially in the field of architecture-interior that is able to produce a user-friendly and barrier-free built environment ) Accessibility rights for persons with disabilities are regulated in various regulations starting from the regulations in the central government in the form of laws, government regulations, to ministerial regulations on public works and regional regulations. There is one regulation of the minister of public works and Republic of Indonesia's public housing No.14 2017 which regulates the provision of facilities in buildings and the environment that meet the needs of all age groups and conditions of physical, mental, and intellectual, or sensory limitations based on the function of buildings users and visitors on activities in public buildings, but this guideline has not been discussed in detail. This study is intended to review the analysis of universal design standards in the Interior-Architecture design process specifically in public buildings. Keywords Universal Design, Evaluation, Architecture, Interior, Design

Effects of plant growth regulators on callus induction from Cananga odorata flower petal explant

The Cananga odorata callus was initiated from petals of the C. odorata flowers on MS medium and B5 vitamins containing 30 g/L sugar and 3 g/L agar. The medium was also supplemented with different concentrations of 1-naphtalene acetic acid (NAA), and combinations of NAA with 6-benzylaminpurine (BAP) as the plant growth regulators. It was observed that the C. odorata callus could be induced on media containing the combination of 3 mg/L NAA and 0.5 mg/L BAP. High concentration of NAA gave rise to pale, whitish and friable callus after 1 - 2 weeks of culture. The optimum pH for the cell culture was about 5.7 and incubation at 25 ± 2°C, in totally dark condition

Development of Composite Adsorbent Coating Based Acrylic Polymer/Bentonite for Methylene Blue Removal

The development of composite adsorbent coating based acrylic polymer solution (APS) mixed with bentonite (ben) was investigated. The composite adsorbent coating was prepared and coated to a high surface area substrate, cotton cellulosic fiber (CCF). The APS/ben-CCF was used for a single cationic methylene blue (MB) dye adsorption system. Characterization of composition and structure of materials and coating was carried out by X-ray fluorescence (XRF), scanning electron microscopy (SEM), and UV-spectroscopy (UV-VIS). The adsorption properties of the APS/ben-CCF were investigated as a function of solution pH, initial dye concentration and contact time as well as solution temperature of MB dye. The result revealed that the APS/ben-CCF functioned well in solutions of various pH (acidic to alkaline), achieving 100% removal of MB within 2 hours of adsorption for 50 ppm. Kinetic studies showed that APS/ben-CCF is endothermic in nature since the adsorption capacity increased with increasing solution temperature. These results demonstrate that APS/ben-CCF composite adsorbent coating is an advanced adsorbent with advantages such as easy phase separation and capability to remove cationic dyes in a short time period

Digital Healthcare Development for Global Citizenship: Equality of Access to Health Facilities and Services During the COVID-19 Pandemic in Indonesia

The COVID-19 pandemic in Indonesia requires government efforts to provide health service technology in addition to maximizing health protocols. Digital Healthcare is used to provide digital data and facilitate access to health services for patients and health workers. The government has formed a policy regarding digital technology for health services that seeks to improve digital technology. However, there are still issues related to manual data entry, the lack of equal distribution of internet access, and user trust issues that affect the equality of access to healthcare facilities. Based on these problems, the paper assesses how the development of digital healthcare has affected the equality of access to health facilities and services during the COVID-19 pandemic by using the conceptual approach of Digital Healthcare and Global Citizenship. Qualitative research methods are used in a descriptive-analytical manner with analyzed literature sources. The results of this study found that the Indonesia Health Service (IHS) system, New All Record, was already available in Indonesia along with Digital Healthcare such as Citizen Health App, Peduli Lindungi, and Halodoc. However, there is a need for government collaboration in developing digital systems and monitoring health services for the community, outreach to the public, and maximizing online data entry via the web and existing applications for the challenges of manual data entry and digital healthcare equality in Indonesia. Keywords: digital healthcare, global citizenship, equality of health facilities, equality of health services, the COVID-19 pandemi

Pengaruh Ekstrak Daun Sirih Merah (Piper Crocatum) Terhadap Profil Darah Dan Kelulushidupan Ikan Mas (Cyprinus Carpio) Yang Diinfeksi Bakteri Aeromonas Hydrophila

The study aimed was to know the influence of Piper crocatum exstract on the blood profile included total erythrocyte, total leukocyte, differential leukocyte (DL), phagocytosis indeks (IF) and survival rate of common carp (Cyprinus carpio) infected by Aeromonas hydrophila and the best concentration of P. crocatum for imunostimulatory common carp of infected A. hydrophila. The research was conducted at Research and Development of Freshwater Aquaculture, Bogor. The methods used in this research is experimental methods by using random design complete (RAL) with 4 treatments and three replicates. The research was conducted at Research and Development of Freshwater Aquaculture, Bogor. The treatments of different addition of P. crocatum exstract on fish feed, 0 gr/kg feed (treatment A), 5 gr/kg feed (treatment B), 10 gr/kg feed (treatment C), 15 gr/kg feed (treatment D). The treatnent was given 21 days. The research results obtained additional P. crocatum exstract significantly different effect (P0,05) on percentage of netrofil (2%) and survival rate of common carp (C. carpio) infected by A. hydrophila (40%), the best concentration of P. crocatum on feed for immunostimulant common carp of infected A. hydrophila, the result showed the best dose 5 g/kg fee

Antimicrobial and antioxidant property of Curcuma longa Linn.

Background: Curcuma longa Linn. (Zingiberaceae family) plant or turmeric is known to possess pharmacological properties at relatively nontoxic doses. The study was carried out with the aim to evaluate the antimicrobial and antioxidant activities of C. longa L.Methods: Ethanolic rhizome extract was applied against Staphylococcus aureus and Salmonella typhi using disc and well diffusion methods. Antioxidant of C. longa L. was determined by measuring 1,1-Diphenyl-2-picrylhydrazyl (DPPH) radical scavenging activity.Results: The ethanolic extract of rhizomes showed inhibitory activity against Gram-positive S. aureus bacteria, whereas the Gram-negative S. typhi bacteria were resistant toward the ethanol extract. Zone of inhibitions against S. aureus were 7 mm and 11 mm by disc and well method, respectively. For antioxidant activity, DPPH radical scavenging activity of ethanolic extract of C. longa L. was set against butylated hydroxytoluene (BHT). It was shown that the value of half maximal inhibitory concentration (IC50) of rhizome extract was higher than standard control. The dose response curve was utilized to determine the half maximal IC50 value for each sample. The IC50 of rhizome extract is 21.25 µg/ml, while the value IC50 for BHT is 12.42 µg/ml.Conclusions: The finding suggested turmeric rhizome-extract as a good candidate in the search for a natural antimicrobial and antioxidant agent

Studi Komparasi Metode Talaqqi dan Metode Tilawati dalam Meningkatkan Kemampuan Membaca Al-qur’an

An educational institution has the responsibility for the process of educating children as students in reading and memorizing the Qur’an. Among the tasks that require extreme seriousness and extra care from every educator is the task of finding the best method to teach the student about Qur’an. This study aims to determine differences in the ability to read Qur’an between the students who use the Talaqqi method at Fitrah Insani SMPIT with students who use the Tilawati method at Salman Al-Farisi Middle School. The approach used in this research is a quantitative approach, which is by collecting data in the form of numbers. The sample used was 110 students. Data collection techniques such as interviews, observation, test and documentation studies. In analyzing the data using a sample independent t-test on the SPSS 15.0 application. Based on quantitative results, there are significant differences in the ability to read the Qur’an between students who use the Talaqqi method with students who use the Tilawati method. The mean value of students with the Talaqqi method was 87.6 while the average value of students who use the Tilawati method was 90.4, that students who use the Tilawati method get the higher scores than students who use the Talaqqi method. Students who use the Tilawati method are more fluent in reading the Qur’an with good and correct makharijul hurf and tajweed rules