Leveraging nation branding opportunities through sport mega-events.

Purpose – This paper aims to indicate a shift in focus from legacy to the leveraging of event impacts, and previous papers have indicated a growing awareness of the brand-related legacies associated with sport mega-events for a host nation. However, none have explored this in relation to the strategic activities of nation brand stakeholders. Design/methodology/approach – The case of South Africa and the 2010 FIFA World Cup was selected, as this host nation clearly stated its aim of using the sport mega-event to develop its brand. A qualitative study explored the insights of selected, definitive nation brand stakeholders and experts, elicited using in-depth, semi-structured interviews (n = 27) that took place two to three years post the event. Findings – A thematic analysis clustered the leveraging imperatives into seven key strategic focus areas, namely, the media, local citizens, stakeholder partnerships, the tourism experience, design, sustainable development and urban transformation and event hosting. Research limitations/implications – This paper is not an audit of leveraging activities nor does it assess the costs of leveraging. The focus on a specific case has allowed for an in-depth analysis, although, for greater transferability of these findings, it is recommended that further comparative studies be conducted, especially in emerging nation contexts. Practical implications – The paper identifies key strategic focus areas as well as examples of practical activities for leveraging mega-events to gain and sustain nation brand benefits. In particular, stakeholders are urged to plan and budget for leveraging before, during and especially post an event. Social implications – In light of the critique of mega-events linked to their social impacts and costs, this paper recommends leveraging focus areas, and especially the mobilisation of citizen support, that can assist the realisation of positive social outcomes. Originality/value – The paper adds to the emerging discourse of nation branding, highlighting opportunities derived through sport mega-events and assisting brand stakeholders to leverage such opportunities more effectively

Free-jet investigation of mechanically suppressed, high radius ratio coannular plug model nozzles

The experimental and analytical acoustic results of a scale-model investigation or unsuppressed and mechanically suppressed high-radius ratio coannular plug nozzles with inverted velocity and temperature profiles are summarized. Nine coannular nozzle configurations along with a reference conical nozzle were evaluated in the Anechoic Free-Jet Facility for a total of 212 acoustic test points. Most of the tests were conducted at variable cycle engine conditions applicable to advanced high speed aircraft. The tested nozzles included coannular plug nozzles with both convergent and convergent-divergent (C-D) terminations in order to evaluate C-D effectiveness in the reduction of shock-cell noise and 20 and 40 shallow-chute mechanical suppressors in the outer stream in order to evaluate their effectiveness in the reduction of jet noise. In addition to the acoustic tests, mean and turbulent velocity measurements were made on selected plumes of the 20 shallow-chute configuration using a laser velocimeter. At a mixed jet velocity of 700 m/sec, the 20 shallow-chute suppressor configuration yielded peak aft quadrant suppression of 11.5 and 9 PNdB and forward quadrant suppression of 7 and 6 PNdB relative to a baseline conical nozzles during static and simulated flight, respectively. The C-D terminations were observed to reduce shock-cell noise. An engineering spectral prediction method was formulated for mechanically suppressed coannular plug nozzles

Experimental Investigation of Shock-Cell Noise Reduction for Single Stream Nozzles in Simulated Flight

Seven single stream model nozzles were tested in the Anechoic Free-Jet Acoustic Test Facility to evaluate the effectiveness of convergent divergent (C-D) flowpaths in the reduction of shock-cell noise under both static and mulated flight conditions. The test nozzles included a baseline convergent circular nozzle, a C-D circular nozzle, a convergent annular plug nozzle, a C-D annular plug nozzle, a convergent multi-element suppressor plug nozzle, and a C-D multi-element suppressor plug nozzle. Diagnostic flow visualization with a shadowgraph and aerodynamic plume measurements with a laser velocimeter were performed with the test nozzles. A theory of shock-cell noise for annular plug nozzles with shock-cells in the vicinity of the plug was developed. The benefit of these C-D nozzles was observed over a broad range of pressure ratiosin the vicinity of their design conditions. At the C-D design condition, the C-D annual nozzle was found to be free of shock-cells on the plug

Free-jet acoustic investigation of high-radius-ratio coannular plug nozzles

The experimental and analytical results of a scale model simulated flight acoustic exploratory investigation of high radius ratio coannular plug nozzles with inverted velocity and temperature profiles are summarized. Six coannular plug nozzle configurations and a baseline convergent conical nozzle were tested for simulated flight acoustic evaluation. The nozzles were tested over a range of test conditions that are typical of a Variable Cycle Engine for application to advanced high speed aircraft. It was found that in simulate flight, the high radius ratio coannular plug nozzles maintain their jet noise and shock noise reduction features previously observed in static testing. The presence of nozzle bypass struts will not significantly affect the acousticn noise reduction features of a General Electric type nozzle design. A unique coannular plug nozzle flight acoustic spectral prediction method was identified and found to predict the measured results quite well. Special laser velocimeter and acoustic measurements were performed which have given new insights into the jet and shock noise reduction mechanisms of coannular plug nozzles with regard to identifying further benificial research efforts

Free jet feasibility study of a thermal acoustic shield concept for AST/VCE application: Single stream nozzles

A technology base for the thermal acoustic shield concept as a noise suppression device for single stream exhaust nozzles was developed. Acoustic data for 314 test points for 9 scale model nozzle configurations were obtained. Five of these configurations employed an unsuppressed annular plug core jet and the remaining four nozzles employed a 32 chute suppressor core nozzle. Influence of simulated flight and selected geometric and aerodynamic flow variables on the acoustic behavior of the thermal acoustic shield was determined. Laser velocimeter and aerodynamic measurements were employed to yield valuable diagnostic information regarding the flow field characteristics of these nozzles. An existing theoretical aeroacoustic prediction method was modified to predict the acoustic characteristics of partial thermal acoustic shields

A Study of Single-Particle Parity-Nonconserving Nuclear Matrix Elements

This research was sponsored by the National Science Foundation Grant NSF PHY-931478

A Study of Single-Particle Parity-Nonconserving Nuclear Matrix Elements

This research was sponsored by the National Science Foundation Grant NSF PHY-931478

Bone mineral density QTL at sexual maturity and end of lay

1. An F cross of a broiler male line and a White Leghorn layer line was used to identify quantitative trait loci (QTL) for bone density at the onset of lay and at the end of the laying period. A total of 686 measures of humeral bone density were available for analysis.2. There was no evidence for epistasis.3. Genome-wide significant QTL for bone density at the onset of lay were identified on chromosomes 1 (311 cM) and 8 (2 cM) and on chromosomes 1 (311 cM), 3 (57 cM) and 8 (2 cM) with a covariate for the number of yellow follicles (a proxy for the concentration of circulating oestrogen).4. Evidence for only 4 chromosome-wide suggestive QTL were detected at the end of lay (72 weeks).5. Analysis of the combined data confirmed two genome-wide suggestive QTL on chromosome 1 (137 and 266 cM) and on chromosomes 8 (2 cM) and 9 (10 cM) in analyses with or without the covariate.6. Positive QTL alleles came from the broiler line with the exception of 2 suggestive QTL at the onset of lay on chromosomes 3 and 5 in an analysis with the covariate.7. In general, QTL acted additively, except that dominant effects were identified for three suggestive QTL at the onset of lay on chromosomes 3 (57 and 187 cM) and 5 (9 cM).8. The significant QTL in this study were at similar locations to QTL identified in a range of crosses in other publications, suggesting that they are prime candidates for the search for genes and mutations that could be used as selection criteria to improve bone strength and decrease fractures in commercial laying hens

Practical quantum metrology with large precision gains in the low photon number regime

Quantum metrology exploits quantum correlations to make precise measurements with limited particle numbers. By utilizing inter- and intra- mode correlations in an optical interferometer, we find a state that combines entanglement and squeezing to give a 7-fold enhancement in the quantum Fisher information (QFI) - a metric related to the precision - over the shot noise limit, for low photon numbers. Motivated by practicality we then look at the squeezed cat-state, which has recently been made experimentally, and shows further precision gains over the shot noise limit and a 3-fold improvement in the QFI over the optimal Gaussian state. We present a conceptually simple measurement scheme that saturates the QFI, and we demonstrate a robustness to loss for small photon numbers. The squeezed cat-state can therefore give a significant precision enhancement in optical quantum metrology in practical and realistic conditions