Relationship Marketing, Kemitraan Strategis UMKM dan Kesenjangan Kesejahteraan di Indonesia

Perkembangan jejaring bisnis dalam bisnis kotemporer menjadi isu strategis bagi perusahaan secara khusus maupun industri secara umum. Jejaring bisnis dalam perekonomian global menjadi kunci dari kemajuan industri berbagai negara. Saat ini industri China sangat dominan di dunia yang juga berdasarkan konsep jejaring bisnis disebut dengan Guan Xi. Praktik jaringan bisnis pada tataran konseptual di dasari pada perspektif teori Resources Dependence. Pada perspektif ini kunci dari kemampuan bertahan sebuah organisasi adalah kemampuannya untuk memperoleh dan mengelola sumber daya. Bahwasanya faktor lingkungan merupakan faktor yang menentukan kelangsungan hidup sebuah organisasi. Konsep jaringan bisnis mendorong perusahaan untuk melakukaan kemitraan strategis dengan perusahanaan lain. Kemitraan strategis dilakukan sebuah perusahaan untuk mengatasi kekurangan sumber daya yang dialami. Sebuah kemitraan strategis yang ideal adalah sebuah hubungan simbiosis mutualisme dengan saling berbagi sumber daya. Kemitraan strategis antar perusahaan terjadi saling mempengaruhi antar mitra dalam perusahaan karena masing-masing pihak dalam sebuah kemitraan bisnis menginginkan kepentingan mereka terakomodasi dalam hubungan bisnis tersebut. Kemitraan strategis menjadi isu yang relevan dalam perkembangan industri di Indonesia. Contoh regulasi yang ditetapkan pemerintah untuk mengatur kemitraan bisnis terutama antara perusahaan besar dengan Usaha Mikro Kecil dan Menengah (UMKM). Regulasi ini disusun untuk melindungi kepentingan UMKM dalam sebuah kemitraan bisnis. Konsep relationship marketing dengan fokus pada penguatan power dari perusahaan UMKM merupakan salah satu strategi yang bisa dikembangkan UMKM untuk meningkatkan kinerja bisnis mereka. Penataan ulang manajemen rantai pasok berbasis relationship marketing menjadi pilihan strategi untuk menyelesaikan dua hal penting yaitu basis recovery ekonomi yang lebih cepat dan menata struktur manajemen rantai pasok nasional sehingga tercipta kondisi tata kelola perdagangan yang lebih adil

Pengaruh Ewom dan Kualitas Website terhadap Niat Beli Ulang Pada E-Commerce Shopee

This study examines the effect of E-WOM and website quality on repurchase intentions. The sample of this research is 200 respondents, where the respondents are shopee users in the general public who have made at least two purchases at shopee in the last three months. The research method used in this research is Multiple Linear Regression. Data processing uses the SPSS 25 application. Based on the statistical results, the Adjusted R Square value is 56.9%, which means that the website quality and E-Wom variables affect the repurchase intention of 56.9%. The results of this study are that the quality of the website affects the intention to repurchase, besides that e-wom also affects the intention to repurchase

PENGARUH KEPERCAYAAN DAN KOMITMEN PADA MEREK TERHADAP LOYALITAS MEREK (STUDI PADA PRODUK MULTIVITAMIN)

ABSTRACTS This study aims to analyze the effect of trust and commitment on brand loyalty (study on multivitamin product brands). The population and sample of this research are the people of Surakarta who use multivitamin products. The type of data used in this study is primary data. Methods of data collection by using a questionnaire. Data analysis used multiple linear regression. The results of the analysis in this study indicate that trust has a significant effect on loyalty and commitment has a significant effect on loyalty

Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Kedai Kopi Di Surakarta

The behavior of customers who return to try goods or services is the basis of satisfaction which has an impact on consumer decisions so that it can increase the company's revenue and profits. Thus the issue of customer satisfaction and service quality is very important to research, now every day every company is trying to improve its service quality for customer retention and satisfaction

Pengaruh Kualitas Pelayanan Terhadap Kepuasan Serta Dampaknya Pada Loyalitas Pelanggan Pada Bisnis Restoran

This research aimed to know the effect of service quality on satisfaction and its impact on customer loyalty in the restaurant's business. The population used in this research is people who bought foods or drinks in one of or some restaurants. This research is quantitative research by using primary data gained directly from the result of a questionnaire spread to 139 respondents using the purposive sampling technique. Data analysis in this research is using SmartPLS by using the bootstrapping method. This research's results show that service quality positively and significantly affects customer satisfaction and loyalty which are interrelated to one another

Pengaruh Adopsi E-marketing terhadap Kinerja Pemasaran UMKM Kuliner di Surakarta

The analysis of this study regarding the influence of e-marketing adoption includes perceived usefulness, ease of use, external pressure and strategic intent on the marketing performance of culinary SMEs in Surakarta. The purpose of this study is to determinate the effect of perceived usefulness on marketing performance, to determine the effect of external pressure on marketing performance, to determine strategic intent on marketing performance. Studies conducted on culinary SMEs business actors. The samples taken in the study were 100 respondents. The analytical method used is validity test, reliability test,classical assumption test, multiple regression analysys, coefficient of determination test, f test and t test. Based on the results of the analysis found, it can be explained that perceived usefulness, ease of use, external pressure,strategic intent have a positive and significant influence on the marketing performance of culinary SMEs

Pengaruh Citra Merek dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Starbucks (Survei Pada Konsumen Starbucks)

This study aims to determine the effect of brand image and service quality on Starbucks customer satisfaction. This research is a quantitative study using primary data obtained directly from the results of interviews, observations and questionnaires distributed to a number of respondents according to the target target. The technique used in sampling in this study is purposive sampling technique, namely the sampling technique with certain considerations. The data analysis used is descriptive analysis and statistical testing. The results showed that there was a positive and significant influence on brand image and service quality on Starbucks customer satisfaction

Pengukuran E-Loyalty Pada E-Commerce Studi Pada Ritel Online Tokopedia

This study aims to analyze the positive influence of information quality on e-trust on Tokopedia, to analyze the positive influence of system quality on e-trust on Tokopedia, to analyze the positive influence of service quality on e-trust on Tokopedia, to analyze the positive influence of information quality on e-statisfaction on Tokopedia. The analysis method used is quantitative with questionnaires, outer model analysis which is divided into convergent validity, discriminant validity, reliability tests, multicollinearity tests, then inner model analysis which is divided into cofficient determination , godel feasibility test (R^2goodness-fit), f-square value (F^2). And finally the uipotesis test which consists of t test (t-test), path analysis (path coefficient), indirect effects. The results in this study show that information quality has a positive effect on the e-trust of customers of Tokopedia e-commerce users, system quality does not have a positive effect on the e-trust of customers of Tokopedia e-commerce users, service quality has a positive effect on the e-trust of customers of e-commerce users Tokopedia, information quality does not have a positive effect on customer statistics customers using Tokopedia e-commerce, system quality has a positive effect on customer statistics customers using Tokopedia e-commerce, service quality does not have a positive effect on customers customer statistics of Tokopedia e-commerce users, e-trust has a positive effect on customer e-loyalty of Tokopedia e-commerce users, customer statistics have a positive effect on customer e-loyalty of Tokopedia e-commerce users

Pengaruh Kepuasan Dan Kepercayaan Merek Terhadap Loyalitas Merek Pada Aplikasi Belanja Online

This study aims to determine the effect of brand satisfaction and brand trust on brand loyalty in online shopping applications. The variables in this study consisted of satisfaction, brand trust and brand loyalty. The population in this study are the general public who have had shopping experience in online shopping applications and understand or understand about online shopping applications. The sampling technique used was purposive sampling and data collection methods through an online questionnaire using Google forms which were distributed to 200 respondents in accordance with the population criteria proposed in this study. Based on the results of this study indicate that brand satisfaction variables have a positive and significant influence on brand loyalty in online shopping applications. The brand trust variable has a positive and significant influence on brand loyalty in online shopping applications

Pengukuran E-Goverenment Service Quality Terhadap Satisfaction Dan Loyality Pada Layanan Pajak Online di Kabupaten Semarang

This study aims to analyze the measurement of e-government service quality on satisfaction and loyalty in online tax services in Semarang Regency. The data used is primary data taken by distributing questionnaires using a Likert measurement scale. The data analysis technique of this research uses multiple linear regression with the SPSS version 22 program. The results of this study indicate that the e-government service quality (X1) and satisfaction (X2) variables on loyalty (Y) partially have a positive and significant effect on tax service loyalty. on line