This study aims to analyze the positive influence of information quality on e-trust on Tokopedia, to analyze the positive influence of system quality on e-trust on Tokopedia, to analyze the positive influence of service quality on e-trust on Tokopedia, to analyze the positive influence of information quality on e-statisfaction on Tokopedia. The analysis method used is quantitative with questionnaires, outer model analysis which is divided into convergent validity, discriminant validity, reliability tests, multicollinearity tests, then inner model analysis which is divided into cofficient determination , godel feasibility test (R^2goodness-fit), f-square value (F^2). And finally the uipotesis test which consists of t test (t-test), path analysis (path coefficient), indirect effects.
The results in this study show that information quality has a positive effect on the e-trust of customers of Tokopedia e-commerce users, system quality does not have a positive effect on the e-trust of customers of Tokopedia e-commerce users, service quality has a positive effect on the e-trust of customers of e-commerce users Tokopedia, information quality does not have a positive effect on customer statistics customers using Tokopedia e-commerce, system quality has a positive effect on customer statistics customers using Tokopedia e-commerce, service quality does not have a positive effect on customers customer statistics of Tokopedia e-commerce users, e-trust has a positive effect on customer e-loyalty of Tokopedia e-commerce users, customer statistics have a positive effect on customer e-loyalty of Tokopedia e-commerce users
