Analyzing and comparing strategies of Gallo and Delta : between offline and online B2C entry and marketing in China

Mestrado em Gestão/MBAEmpresas e marcas portuguesas como o Gallo e o Delta entram nos mercados chineses há cerca de uma década. Este estudo analisa historicamente as estratégias de entrada e marketing dessas duas marcas na China, já que Gallo e Delta enfrentaram desafios tanto como marcas estrangeiras quanto como uma dieta culturalmente diferente na China. A tese adotou estruturas analíticas para discutir as operações das duas empresas na China como marcas estrangeiras. Como conclusão e análise mais aprofundada, este estudo compara as estratégias offline e online (principalmente Taobao do Alibaba) de Gallo e Delta.Portuguese companies and brands such as Gallo olive oil and Delta café have entered the Chinese markets for around a decade. This study looks at these two brands' entry and marketing strategies in China historically, as Gallo and Delta faced challenges both as foreign brands and as culturally different diet in China. The thesis adopted analytical frameworks to discuss the two companies' operations in China as foreign brands. As a conclusion and deeper analysis, this study then compares the offline and online (Mainly Taobao from Alibaba) strategies of Gallo and Delta.info:eu-repo/semantics/publishedVersio

Low-noise flow valve for air ducts

Valve assembly controls air flow from feeder into main duct, with minimum of turbulence, friction, pressure differential, and noise. Valve consists of damper, deflector, and spring. Streamlining of damper and deflector merges flow smoothly, while spring keeps damper and deflector in contact and eliminates valve chatter and damping vibrations

Chandra imaging spectroscopy of 1E 1740.7 - 2942

We have observed the black hole candidate 1E 1740.7 - 2942, the brightest persistent hard X-ray source within a few degrees of the Galactic centre, for 10 ksec with Chandra (ACIS-I) on August 2000. Attempting to compensate for pile-up effects we found the spectra were well-fit by an absorbed power law, with photon indices Gamma = 1.54 ^{+0.42}_{-0.37} (readout streak) and Gamma = 1.42^{+0.14}_{-0.14} (annulus), consistent with a black hole low/hard state. We have analysed a public observation performed by Chandra which utilised short frames in order to avoid severe pile-up effects: subtracting the core point spread function from the whole image, we did not find evidence for any elongated feature perpendicular to the radio jet axis, as reported in a recent analysis of the same data. Moreover, comparing the radial profiles with those of an unscattered X-ray point source, we found indication of an extended, previously undetected, X-ray scattering halo. The measured halo fractional intensity at 3 keV is between 30 and 40 percent within 40 arcsec but drops below detectable levels at 5 keV. Finally, by placing a limit on the X-ray flux from the radio emitting lobe which has been identified as the hot spot at the end of the northern jet of 1E 1740.7 - 2942, we are able to constrain the magnetic energy density in that region.Comment: Accepted for publication in MNRA

MONITORING THE IMPACT OF CONSOLIDATION IN THE FOOD SYSTEM ON THE CONSUMER IN 1996

Very little research has been done on the impact of mergers, divestitures, and leveraged buyouts on the American consumer. The U.S. food marketing system had nearly 400 mergers and leveraged buyouts in 1996, bringing the 15-year total to about 6,400. In 1996, all indicators show that consumers were not adversely affected by this level of activity, although profitability and owners' equity continue to skyrocket. This presentation examines the consumer's welfare indirectly by looking at key economic indicators of the food marketing system in 1996-such as retail food prices, advertising expenditures, new product introductions, research and development, profitability, and equity appreciation.Agribusiness, Consumer/Household Economics,

The Food Marketing System in 1996

New food product introductions fell sharply in 1996. The number of new plants, consumer advertising expenditures, and common stock prices reached new highs in 1996, as did the number of mergers in the foodservice industry. Profitability from food manufacturing and retailing was higher due to strong sales, wage and producer price stability, and streamlining of operations.food marketing, food processors, wholesalers, retailers, foodservice, advertising, profitability, trade, Agribusiness, Marketing,

AGGREGATE PROFITABILITY IN U.S. FOOD MANUFACTURING

Agribusiness,

ARE THERE TOO MANY NEW PRODUCT INTRODUCTIONS IN U.S. FOOD MARKETING?

New food product introductions have risen sharply in recent years, but the net number of products on retail shelves has remained about the same. Most new product introductions are extensions of existing products, and innovation has fallen sharply in recent years.Marketing,

FOOD PROCESSING ASSETS

U.S. food processing sector assets are valued at about $360 billion, or about 12 percent of all manufacturing assets. Profit and sales returns on assets in food processing are among the highest in the U.S. economy. Foreign holdings comprise a significant portion of food processors' assets.Agribusiness,

CONSOLIDATION IN THE U.S. FOOD MARKETING SYSTEM

Marketing,

Trattati di agronomia e innovazione agricola

Sono presi in considerazione alcuni dei principali autori di trattati di agronomia del tardo medioevo e della prima età moderna : Pietro de'Crescenzi, Gabriel Alonso de Herrera, Agostino Gallo, Konrad Heresbach e Olivier de Serres