World Cup 2014 – professional training program for brazilian hotels

This paper presents an experience of implementing professional training program for the Brazilian hospitality industry in the 12 cities that will be the headquarters of the World Cup in 2014. This project was developed in the context of the program “Welcoming Cup”, of the Brazilian Ministry of Tourism, whose objective is to enable the tourism industry to attain international standards of quality in tourism services

SME competitiveness: an internationalization strategy for Dom Pedro Hotels

This paper studies the internationalization process of Dom Pedro to South Brazil. The company’s strategy is critically assessed and it is argued that a professionalization of corporate strategic planning is needed regarding further internationalization. This finding combined with a regional macro environment and hotel industry scanning helps deriving success factors for an expansion to South Brazil. Building on those factors, the market is analyzed regarding the most favorable hotel location and typology and an implementation plan is proposed. It is concluded that a business hotel in Porto Alegre represents a reasonable investment opportunity, if connected to an improved strategic planning

The 2014 Brazilian World Cup: Consequences and Legacies

Sport is often not a topic one contemplates of when thinking of global and national narratives. For many it is not a valid or significant tool to study race or development. Sport has been minimized to an after school activity or a distraction, but sport crosses many spheres including, but not limited to, politics and identity. It has the capability of influencing people’s histories and growth as an individual. Many scholars have in recent years used the politics of sport as a legitimate way to understand race and global history. The 2014 World Cup presented itself as the perfect subject to analyze various meanings driving the political, economic, and global significance of mega sports events. Brazil’s history with football and the inter-connectedness with politics, nationalism, and racial identity provide an interesting platform to dissect this information and place it in a larger scope within the values of the World Cup. Upon exploration of this topic and several meetings with Professor David Goldblatt, author of the must-read soccer Bible The Ball is Round, I found that the World Cup was exuding with political, economic, and social implications. A few main issues caught my attention: The massive corruption and lawlessness with which FIFA elites seem to operate under, the unbelievable accounts of housing and human rights violations done in the name of football by the Brazilian government, and the inefficient and slow progress of infrastructure preparations

Internationalization strategy: Dom Pedro Hotel Group - São Paulo

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThis paper has the purpose of study the possible entry of Dom Pedro Hotels in São Paulo. Resources and capabilities of the company were scrupulously assessed and the research revealed that Dom Pedro needs to review its strategic approach and professionalize its internal processes to succeed in its internationalization plans. The internal scanning of Dom Pedro together with an environmental and hotel industry analysis helps the company to find out the best opportunity on the market. A detailed analysis determined the most suitable mode of entry and an implementation plan was recommended. Opening a hotel in São Paulo can be a good investment opportunity, but it should be the first step for a bigger expansion plan in Brazil

FIFA 2014 WORLD CUP: Brazil’s Unending Headache: An Economic Investment that Challenges the Country’s Future

Brazil is soccer. The game is so deeply ingrained in daily life - in Brazilian identity and self-esteem- that they define each other. Soccer is so profoundly intertwined with Brazilian culture that familiarity with the sport begins early, producing a bottomless pool of talent. Year after year, soccer stars seem to roll out of Brazil like cars off a factory assembly line; it’s a natural talent that grows in almost every Brazilian child. Soccer means passion to Brazilians; it is the symbol of their nationality, as they have proven to be very the best at it. Now, Brazil finally has been chosen to host the world’s largest sport event, one that Brazil has won five times (more than any other country in the world), the 2014 World Cup. After dedicating their hearts and souls to the sport, the World Cup will be brought to the Brazilian country, as passionate crowds will cheer for their favorite team. But as the event gets closer and closer, Brazil finally understands the implications that come along with hosting something as big and powerful as a World Cup. While the sport event itself might bring the country several benefits, such as job creation with additional economic activities, Foreign Direct Investments, tourism and infrastructure improvements, it is also forcing Brazil to spend beyond its capacity. With a lack of commitment coming from the private sector, Brazil finds itself in a desperate situation, where the country is required to utilize public funds to make sure that it will be ready in time. This, obviously, is not the perfect solution. After analyzing the model used by the United States (a well-established country with a successful history of hosting major sporting events and in funding sport facilities), I propose an alternative way for Brazil to proceed with 2014 World Cup infrastructure funding. I have come to the conclusion that there is no way that the present Brazilian model will work. Given that stadiums do not generate great economic revenues, in the long run, Brazil will find itself embedded in even greater debt. Currently, the Brazilian Development Bank is funding at least 45% of all government - owned stadiums (not a public good). This, however, is not sustainable, given that this money will have to be paid back. So what do I propose? Tax holidays to the private sector to spur critical private investment. To date, the lack of participation from the private sector comes from (a) the belief that stadiums do not generate enough revenues to significantly cover all the costs, and (b) the “Brazilian cost” of doing business in the country. Reducing or exempting the private sector from state and federal taxes on revenues generated would incentivize private entities to invest in projects that the government is not able to fund, and as a consequence, it would also give businesses room to grow, as the private sector has proven to be more efficient in stimulating progress. Brazil has all the necessary tools to succeed and show the world that it can, too, promote a life-changing event. All it needs to do is use its resources right. It is Brazil’s turn to shine as it presents its most beautiful sport, one which Brazilians know how to play as no other country does. Brazil is soccer. It’s the country’s culture, identity, and nationality. Brazil will be hosting an event that defines it in every single way, and it cannot go wrong

The Security Challenges for the 2016 Rio de Janeiro Olympic Games

Brazilians greeted the long-awaited decision of making Rio de Janeiro the host of the 2016 Olympic Games with tremendous exhilaration. Although Rio’s fantastic natural beauty certainly added to its attraction in hosting the games, its alarming rates of urban crime and violence largely associated with drug trafficking immediately triggered worldwide criticism, and put at issue its ability to guarantee the security for the games. Brazilians have been vying for a position as an emerging global economy and understand the importance of the Games for international prestige. This makes the stakes very high when hosting the Olympic Games in the wake of the 2014 Soccer World Cup, which will also be held in Brazil. This paper explores these criticisms and assesses Rio’s ability to prepare for this important event. The paper further explores the consensus that Brazilians will be more equipped to address actions taken by organized crime capable of affecting the Olympic Games than to face a terrorist attack. Brazil – and Rio – does not figure in the “terrorism map” as a region particularly linked to terrorism. Aside from uncorroborated suspicions of activities by terrorist organizations on the Tri-Border region (Argentina, Brazil, and Paraguay), Brazil does not elicit many concerns regarding terrorism.1 Yet, there is no way to guarantee that terrorist organizations will not try to make use of the 2016 Rio Olympic Games to advance their agenda. This being in mind, Rio and Brazil in general face a long road ahead to prepare, prevent, protect and respond to a possible terrorist attack during the 2016 Olympics. It is clear that prevention and preparation towards potential threats to the Games must necessarily include cooperation and exchange of best practices with other countries. 1 U.S. Department of State has confirmed that this area may have been used to transport weapons and conduct financial affairs in the past. This type of activity has been made more difficult with the fortification of border controls in more recent times

Dom Pedro and its internalization to Rio de Janeiro

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThis thesis studies the possible expansion of Dom Pedro Hotels to Rio de Janeiro. Dom Pedro is a successful Portuguese hotel chain with a huge experience in amazing Brazilians guests and with several important connections in Brazil. Rio de Janeiro is one of the most desired destinations by hotel groups and their main “customer” is Brazilians. At first sight, it seems reasonable to say that Dom Pedro should enter in Rio, but in order to make an educated guess about this question I analyzed several factors. In the first part the reasons why Dom Pedro is successful in Portugal are identified and then analyzed, in a posterior phase it is shown that those reasons could be copied in the new market. A deeper analysis of Rio de Janeiro was followed to find out the country macro-economic context and to provide better understanding of the tourism market in Rio de Janeiro. After a careful analysis of the several strategies that Dom Pedro could use to enter in Brazil, it was identified that a management contract is the best option. Taking all the information that I gathered in to account, I concluded that Rio de Janeiro is a market that Dom Pedro shouldn’t pursue

GuestCentric Systems and its internationalization to Brazil

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThis thesis studies the internationalization process of GuestCentric Systems to Brazil. GuestCentric is currently in operational breakeven situation, but yet, it has excess capacity and targets a niche market that has a huge necessity on the product offered. The study conducted focus primarily on the origin context and then on the host country. First, it was addressed the environmental context of GuestCentric in the origin markets in order to infer the market functioning, the competitive analysis, the firm’s positioning along with other relevant subjects. Assumed that GuestCentric’ product was globally required and that the main criteria to internationalize were, among others, cultural similarities, market size dimension or potential growth, Brazil resulted as the most attractive country to internationalize for. A deeper analysis of Brazil was followed to find out the country’s macro environmental context and then and more precisely, how the Travel & Tourism Industry works (GC’s industry). Brazil proofed to be a very viable solution and the 2011 year an excellent and opportune time of entry. Some suggestions were than enumerated on how can GuestCentric best exploit its capabilities and resources and how the firm may operate in Brazil. Among them, is the creation of a direct sales channel, through a sales team, to increase sales propensity and effectiveness

A study about the supply chain and value chain of Brazilian wine upon internalization

A indústria de vinho brasileiro vem crescendo ao longo dos anos, em um ponto de vista nacional e internacional. Portanto, o mercado de vinho Brasileiro ainda não atingiu seu potencial máximo. No ponto de vista nacional, o setor de vinhos é dominado por vinhos importados. Em um ponto de vista internacional, vinhos brasileiros ainda não tem uma reputação em comparação com competidores de outros países. O proposito deste trabalho é de analisar a cadeia de valor do vinho brasileiro aplicando teorias de Cadeia de Valor e de Cadeia de Valor Global. Cadeia de Valor, ajuda a melhor compreender as etapas entre a produção de vinhos para a venda dos vinhos Brasileiros. O objetivo desta análise é de colocar em perspectiva a importância de cada etapa da cadeia de valor. Cadeia de Valor Global, permite uma análise da cadeia de valor em uma escala mais global. Isto ajuda a colocar em perspectiva os stakeholders de uma empresa. Portanto, uma análise global do setor, este trabalho também propõem uma análise de padrões de exportações de vinho Brasileiros. Para obter dados, foram feitas pesquisas qualitativas e análise de dados disponíveis. Existem dois padrões principais na exportação de vinho no Brasil: exportações pontuais, um negócio único e exportações contínuas, uma negociação mais estável. O objetivo é de compreender a importância destes padrões para ajudar produtores de vinhos a compreender a demanda.The Brazilian wine industry has been growing throughout the years, at a national and international level. However, the Brazilian wine Market still has a long way to reach its full potential. At a national level the wine sector is dominated by imported wines. At an international level, Brazilian wine does not have reputation in comparison to competitors in other countries. The purpose of this work is to analyse the Brazilian wine sector applying theories of Value Chain and Global Value Chain. Value Chain would help understand the steps that it takes to produce Brazilian wine until the sales. The goal by analysing it, is to put in perspective the importance of each step of the chain. Global Value chain gives an analysis on a more global scale of the chain, this helps by giving a more in-depth analysis of all of the stakeholders of a company. Thus, with a global analysis of the sector, this work also has the purpose to analyse international trade patterns of Brazilian wine. To gather data to reach the objectives, the technique used were qualitative research and available data of the sector. There are two main ways in which Brazil exports wine, though punctual exports, a one-time deal and continuous exports, a more stable deal. The goal is to comprehend the importance of those patterns to help wineries to understand the demand