Structural relationships between disruptive attributes and women consumers’ attitude when using mobile retailing

This study aims to examine the structural relationship between disruptive attributes and women consumers’ attitude when using Mobile Retailing. A total of 486 completed sets of structured self-administered questionnaires were analyzed using the purposive sampling technique. The sample for this study consisted of Malaysian women who have used Mobile Retailing in the past six months, including mobile retailers and members of women organizations in Malaysia. A Structural Equation Modeling (SEM) technique was used to evaluate the relationship among the hypothesized variables for this study via the Analysis of Moment Structure (AMOS) computer program version 21. Based on the SEM analysis, five significant results and two insignificant results were obtained in regard to the direct relationship between disruptive attribute factors and women consumers’ attitude when using Mobile Retailing. Specifically, reachability, ubiquity, personalization, connectivity, and convenience have a direct, positive relationship with women consumers’ attitude when using Mobile Retailing, whereas mobility and localization have no significant relationship with women consumers’ attitude when using Mobile Retailing. It is vital for retailers to entice female consumers to buy their products. The sellers are able to re-observe and alter their marketing approaches to specific target markets and earn a competitive advantage by recognizing their customers’ personal attitudes and subjective norms, all of which may affect their behavior. The direction for future research concludes this stud

A Study on Women Consumers’ Attitudes towards Green Marketing

Green marketing is the marketing of products that are assumed to be environmentally friendly and environmentally safe. Green marketing incorporates a wide range of actions such as production process, product modification, packaging of products, and modifying advertisements. The green marketing movement is growing rapidly across the world. Consumer awareness and motivational campaigners are needed for the development of the green market. However, the mindset of women consumers has changed in recent times and they prefer green products. Compared to other countries, in India, awareness of green products like organic food and eco-friendly products is low. Indian women consumers have very little awareness of issues such as global warming. Green is gradually becoming the representative color of eco-consciousness in India. The growing consciousness of women buyers about the origin of merchandise and global environmental crisis provides a good opportunity for entrepreneurs to attract consumers. With this in mind, data was collected to ascertain the level of concentration, preference, satisfaction, non-usage, and attitudes of consumers towards green marketing. For this study, both primary and secondary data collection and statistical investigation are used to test the hypothesis. The study reveals the relationship between age and awareness, educational qualification and preference, employment status and satisfaction, monthly income and non-usage and media, and marketing of green products

Factors driving women consumers to shop shoes online : an exploratory study

This paper investigates the factors that drive women consumers to shop shoes online. Getting to know the factors that influence female consumers to engage in online shopping activities, particularly when the products in question are experience goods with a high need for touch characteristic, such as shoes, is extremely important for marketers that aim to target this specific audience. A qualitative research method was selected, using a semi-structured, in-depth interview technique. For data collection, twelve in-depth interviews were conducted to corroborate the constructs defined in the proposed model, namely: convenience, recreation, need for touch and social e-shopping. Ten of these interviews were focused on the demand side to understand the female consumers’ perspective and the other were made to two managers of a women’s shoes company to represent the suppliers’ viewpoint. The main results indicate that the women consumers in this study highly appreciate the convenience aspect that shopping shoes online provides them as well as the recreational trait that online shopping offers. The need for touch is considered a very important factor in the shoe market context mainly due to the size issue inherent to this product category. Additionally, social e-shopping was found not be as important for women as it was supposed to be given the literature reviewed - they see SNS’s more as a communication platform for brands, than they see it as a factor that influences their predisposition to shop shoes online. On the suppliers’ side, the interviews revealed the managers’ belief in bloggers and social media influence and how this is a key part of their overall marketing strategy. Therefore, the study intends to provide interesting insights for marketers by giving the perspective of a digital-born company

Return on Equality: Investment Opportunities that Help Close the Global Gender Gap

There is significant opportunity for individual investors, asset managers and companies to move closer to achieving the goal of gender equality and make direct social, market and global economic impacts, according to a compelling report launched today by BNY Mellon and the UN Foundation.The report, Return on Equality: Investment Opportunities to Help Close the Global Gender Gap, reveals new insights that underscore the urgency and opportunities for closing the global gender gap and proposes steps investors can take to advance progress towards the United Nations' Sustianable Development Goal 5: Achieve gender equality and empower all women and girls." "We not only have a moral imperative to bridge the global gender gap, but the potential market benefits and investment opportunities in doing so are pivotal," according to Michael Cole-Fontayn, Executive Vice President, and Chairman of Europe, Middle East and Africa (EMEA). "Companies engaging in 'gender-lens' investing have typically supported women-led businesses and those promoting gender diversity. However, there is an increasing need to focus on the third (and less common) type of investing, in companies that advance gender equality through their products and services."Investors can now pursue these three gender-lens investment strategies through a variety of investment vehicles, including index funds and exchange traded funds (ETFs), venture capital and private equity opportunities, and innovative financing structures, such as private debt vehicles. However, investment vehicles related to products and services that advance gender equality are far and few in between.The five sectors examined in this report that present investment opportunities in products and services and further the advancement of women have an estimated market impact nearing U.S. $300 billion alone in incremental annual opportunity globally by 2025. They include telecommunications, contraception, childcare, water and energy

Creative Women in Advertising Agencies: Why So Few “Babes in Boyland”?

Purpose – The purpose of this paper is to explore reasons why there are so few women in creative departments of advertising agencies and to discuss what impact that might have on the work environment of those creative departments and advertising messages they create. Design/methodology/approach – Provides a review of published research and plus opinions of professionals who cover the advertising industry or work in agency creative departments. Personal observations from the authors’ time working in the advertising industry are also included. Findings – Themes gleaned from the literature look at the gender gap, the creative department of advertising agencies as an “old-boys network,” reasons why women leave creative jobs, and why advertising targeting women as consumers is so bad. Practical implications – Women opt out of advertising agencies for any number of reasons – more than just having babies. Keeping women’s voices in creative departments would give a better balance to the messages agencies create. Originality/value – Changing creative departments to be more accommodating and flexible to women’s needs might not only make them better for women, but also better for men and for families. In addition, the messages from those creative departments may be more compelling to consumers

The Pestilence of London: Women, Hygiene, Prostitution and Pollution

Depictions of women and water during the Great Stink of London were bound up with moral and medical fears of the mid to late nineteenth century. Specifically, I will look at a paint by each of the following artists: Sir John Everett Millais, John Rodham Spencer Stanhope, and J.W. Waterhouse. The movement of respectable women into the public sphere meant that they became less controllable and also less distinguishable from disreputable women, specifically prostitutes. As a result there was a rising anxiety about the actions of women, which became shackled to fears of health and hygiene in relation to communicable diseases and their relationship to the degeneration of the soul. The popular and medical belief that maladies of the body infected the spirit and vice versa meant that the Victorians were extremely conscious about policing healthy behavior for the soul and body. Hygiene and public health were concerns of middle and upper class women when educating working-class women and advocating change in the city. The pollution of the public through the prostitutes was not the only concern of the time, the river Thames was also horribly contaminated by disease and human refuse. The conflation of prostitutes and the river was based in their danger to society that must be controlled and cleansed. Artists were immersed in this language of impurity and contagion and produced works that could be read through the lens of pollution

The Braiding Cases, Cultural Deference, and the Inadequate Protection of Black Women Consumers

In September 2006, Taalib-Din Uqdah, the man whom at least one observer called the Johnny Cochran of natural hair, and the plaintiff in the 1993 braiding case Uqdah v. District of Columbia, went to Illinois to lead braiders\u27 efforts to eliminate braider licensing regulations. He calls himself a modem-day abolitionist on a crusade against the last legal bastion of chattel slavery in the United States -the cosmetology industry. Uqdah claims that the purpose of his endeavor is to get[] the white man\u27s foot off the black woman\u27s neck. Uqdah\u27s fighting spirit has heartened braiders, dreadlock stylists ( lockticians ), and state legislators, who are optimistic that a bill will pass to amend the Illinois Barber, Cosmetology, Esthetics and Nail Technology Act of 1985 to exclude braiders from state regulation

Mature consumers' relationship with their perfume

Glamorous and stylish, perfume is an evocative product that provokes a stimulus of the senses. The use of perfume is recognised as a significant part of daily grooming for many women. It is suggested that the basis for consumer choice for this product should be based on olfactory preference, however the process related decision-making has been shown to be more complex. The mature consumer purchase decision making in this product category is often associated with long standing, established, luxury fragrance brands. In addition, at the frontline of the perfume sales process are fragrance consultants. With direct contact to the consumer, these ‘brand ambassadors’ possess invaluable information on consumer involvement with perfume products and brands. Hence, this paper investigates CBR (consumer brand relationship) and the subsequent perfume purchase behaviour of mature female consumers (age +44) from a dual (industry and consumer) perspective. Results indicate that important perceptual differences related to brand relationships with perfume exist between fragrance consultants and experts on one hand and consumers on the other. This research promotes a deeper understanding of current consumer approach and issues surrounding female mature purchasing behaviour for this unique category of product, and, complements the growing body of literature related to luxury brands.Glamuroso y elegante, el perfume es un producto evocador que provoca un estímulo de los sentidos. El uso de perfume es reconocido como una parte importante de la preparación diaria para muchas mujeres. Se sugiere que la base para la elección del consumidor para este producto debe basarse en la preferencia olfativa, sin embargo, la toma de decisiones relacionada con el proceso ha demostrado ser más compleja. La toma de decisiones de compra del consumidor maduro en esta categoría de productos se asocia a menudo con las marcas de fragancias de lujo establecidas hace tiempo. Además, en la primera línea del proceso de venta de perfumes se encuentran los consultores de fragancias. Con el contacto directo con el consumidor, estos "embajadores de la marca" poseen inestimable información sobre la participación de los consumidores en productos y marcas de perfumes. Por lo tanto, este trabajo investiga la relación CBR (consumer brand relationship) y el comportamiento subsiguiente de compra de perfumes de consumidores maduros (edad +44) desde una perspectiva dual (industrial y de consumo). Los resultados indican que existen importantes diferencias perceptuales relacionadas con las relaciones de marca con el perfume entre consultores de fragancia y expertos por un lado y consumidores por el otro. Esta investigación promueve una comprensión más profunda del enfoque actual del consumidor y las cuestiones relacionadas con el comportamiento de compra maduro femenino para esta categoría única de producto, y complementa el creciente cuerpo de literatura relacionada con las marcas de lujo

HUBUNGAN WORD OF MOUTH DENGAN POSTPURCHASE DISSONANCE PADA WANITA KONSUMEN SKIN CARE X DI KOTA BANDUNG

Penelitian ini bertujuan untuk mengetahui gambaran word of mouth, postpurchase dissonance dan hubungan kedua variabel tersebut pada konsumen skin care X di kota Bandung. Penelitian ini menggunakan pendekatan kuantitatif dengan metode korelasional. Sampel penelitian yaitu 227 konsumen skin care X yang ditentukan dengan teknik purposive sampling dan pengumpulan data dilakukan dengan metode kuesioner menggunakan instrumen word of mouth serta instrumen postpurchase dissonance yang dikembangkan oleh peneliti.. Analisis data dilakukan dengan menggunakan teknik korelasi spearman rank. Hasil penelitian menunjukkan terdapat hubungan negatif antara word of mouth dengan postpurchase dissonance pada wanita konsumen skin care X di Kota Bandung . The purpose of this study is to describe word of mouth and postpurchase dissonance, and to determine the relation between that two variables of X skin care women consumers in Bandung. This research was conduct using quantitative approach with correlation method. The sample in this study was 227 women, which collected by purposive sampling technique and questionnaires as data collection tools that developed by researcher. Data analysis was done by using spearman rank correlation technique. The results of this research shows that there is a negative relationship between word of mouth and postpurchase dissonance of X skin care women consumers in Bandung

The Inequality of Sport: Women \u3c Men

In lieu of an abstract, below is the first paragraph of the paper. It has been 30 years since Title IX legislation granted women equal playing time, but the male-dominated world of sports journalism has yet to catch up with the law. Coverage of women\u27s sports lags far behind men\u27s and focuses on female athletes\u27 femininity and sexuality over their achievements on the court and field. While female athleticism challenges gender norms, women athletes continue to be depicted in traditional roles that reaffirm their femininity - as wives and mothers or sex objects. By comparison, male athletes are framed according to heroic masculine ideals that honor courage, strength, and endurance. (Playing Unfair, 2002