What is user engagement? A conceptual framework for defining user engagement with technology

The purpose of this article is to critically deconstruct the term engagement as it applies to peoples' experiences with technology. Through an extensive, critical multidisciplinary literature review and exploratory study of users of Web searching, online shopping, Webcasting, and gaming applications, we conceptually and operationally defined engagement. Building on past research, we conducted semistructured interviews with the users of four applications to explore their perception of being engaged with the technology. Results indicate that engagement is a process comprised of four distinct stages: point of engagement, period of sustained engagement, disengagement, and reengagement. Furthermore, the process is characterized by attributes of engagement that pertain to the user, the system, and user-system interaction. We also found evidence of the factors that contribute to nonengagement. Emerging from this research is a definition of engagement—a term not defined consistently in past work—as a quality of user experience characterized by attributes of challenge, positive affect, endurability, aesthetic and sensory appeal, attention, feedback, variety/novelty, interactivity, and perceived user control. This exploratory work provides the foundation for future work to test the conceptual model in various application areas, and to develop methods to measure engaging user experiences

Branded apps in Spain as a means of communicating trends in fashion

Apps are of great interest and curiosity for the users of mobile phones, being already highly unloaded and used for the users of smartphones. The fashion mobile applications represent only a fraction of the mobile global applications (almost 0,2 %), nevertheless they are starting to deserve special attention from designers and researchers in this area. Brands want to know about the new trends in the market to be able to continue surprising and impressing their public. In this study, we seek to identify the most relevant aspects of the applications that help to improve the image of the Spanish prêt-à-porter fashion brands such as Zara, Pull and Bear, Stradivarius, Shana, Bimba y Lola,... The study considers the position in the ranking of downloads, the category, the opinions, valuations of the users and the criteria described by Jami Lawrence (2010): amusement, saving of time and / or comfort in the use. Findings: In this analysis, we seek to identify the most relevant aspects of the applications that help to improve the image of the brand, in this particular case of the Spanish prêt-à-porter fashion brands. - It is indispensable that the applications entertain the user, save time and / or comfort, we have observed that they are these characteristics those that are valued by the users. - Another factor that is valued in the applications, is that the application should make sense for the user and to have an added value that doesn't necessarily have to be related with the nature of the brand. - But it is important that applications to be developed have to be coherent with the identity of the brand. As in any other area, the appearance of new mass media, like the mobile, is the introduction of new challenges. – Finally, it is important for the brand to adapt constantly to the new technologies, but we must not forget that a precarious incorporation and badly developed app it can be more harmful than beneficial

Studying multimodal interaction at an interactive museum exhibit on steampower locomotive

This paper discusses an ongoing study of a multimodal installation on the subject matter of steam power locomotives at a transport museum in Glasgow, Scotland. The key issue of the study is the role of multimodal interaction in museum visitors’ experience of exhibits, their engagement with the topic and the exhibit. The paper describes the approach taken to answer these questions which has so far involved observational studies

Historically black colleges and university libraries’ utilization of Twitter for patron engagement: an exploratory study

Historically Black College and University (HBCU) libraries have incorporated the micro-blogging service Twitter into their information services as a strategy to market and inform library users. However, there is little in the literature on assessment; do we know if users are interacting with libraries via social media? This study examined followers of HBCU libraries, and measures their engagement with library-generated content on Twitter. This study utilizes social analytics techniques, specifically propagation and sentiment analysis to measure the state of engagement among library Twitter followers, within a one-year period. Dispute an active presence on Twitter; libraries in this investigation had a relativity small footprint in the Twitter universe. Results indicate little engagement with followers and neutral emotional responses to library-generated tweets

Experience, engagement and social interaction at a steam locomotive multimodal interactive museum exhibit

This paper describes the on-going study of an interactive multimodal museum exhibit about a steam-powered locomotive at the Riverside Transport Museum in Glasgow, UK. We examine the role of multimodal interaction relating to effects on (1) visitors' experience of the exhibit, (2) engagement with the subject matter, (3) social interaction and (4) engagement with the exhibit itself. We discuss key questions of our study, a set of initial findings, reflections and future work

An Exploration of User Engagement in HCI

Engagement is a concept of the utmost importance in human computer interaction, not only for informing the design and implementation of interfaces, but also for enabling more sophisticated interfaces capable of adapting to users. While the notion of engagement is actively being studied in a diverse set of domains, the term has been used to refer to a number of related, but different concepts. This paper represents a first attempt at exploring a number of important concepts that the term has been used to refer to, of relevance to both human-human and human-machine interaction modelling

Human emotional response to energy visualisations

This is the post-print version of the final paper published in International Journal of Industrial Ergonomics. The published article is available from the link below. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. Copyright @ 2012 Elsevier B.V.Past research has found that frequent energy usage feedback is an important factor in reducing home energy consumption, and that the sensory appeal and cognitive relevance of the feedback are key components of user engagement with energy systems. The visual design of the information interface is important not just due to its role in communicating data of cognitive relevance, but also because the choice of information type and format is important towards achieving interactive Hebbian learning. The objective of the current research study was to investigate the possible effect of image format on the human emotional response to scenes of energy systems, and to evaluate whether any gender related differences in emotional response occurred. An automated PC-based test was developed which utilised five visual image formats (Optical Gray-Scale, Optical Coloured, Optical Augmented, Infrared Gray-Scale and Infrared Blue-Red) and nine home energy scenes (hot water boiler, radiator, water faucet, kitchen oven, tea kettle, toaster, electrical connector, laptop computer and tea mug). The emotional response of the participant was measured in the automated test by means of a Self-Assessment Manikin (SAM) which provided symbolic graphical representations of the human body under various degrees of emotional response, and associated Likert format rating scales for the valence and activation level of the emotional response. Comparison of the results obtained for the different visual scenes suggests that the greatest level of human emotional activation was achieved by the Infrared Blue-Red (thermal image) format, and that, generally, coloured images provided higher levels of emotional activation than gray-scale images. The increased activation achieved by the infrared images suggests attention capturing potential due to novelty, or due to the direct link to heat and energy, or both. Significant differences in emotional response (both activation and valence) were found to occur as a function of gender. The current results provide first guidance which a designer can use when choosing image spectrum and colours to represent energy systems on the displays of thermostats, smart meters and the energy devices. Relevance to industry - The current results provide first guidance which a designer can use when choosing image spectrum and colours to represent energy systems on the displays of thermostats, smart meters and the energy devices. Such design guidance is currently lacking internationally but is of increasing importance due to the expansion of digital devices, internet services and the upcoming internet-of-things