Congenial Web Search : A Conceptual Framework for Personalized, Collaborative, and Social Peer-to-Peer Retrieval

Traditional information retrieval methods fail to address the fact that information consumption and production are social activities. Most Web search engines do not consider the social-cultural environment of users' information needs and the collaboration between users. This dissertation addresses a new search paradigm for Web information retrieval denoted as Congenial Web Search. It emphasizes personalization, collaboration, and socialization methods in order to improve effectiveness. The client-server architecture of Web search engines only allows the consumption of information. A peer-to-peer system architecture has been developed in this research to improve information seeking. Each user is involved in an interactive process to produce meta-information. Based on a personalization strategy on each peer, the user is supported to give explicit feedback for relevant documents. His information need is expressed by a query that is stored in a Peer Search Memory. On one hand, query-document associations are incorporated in a personalized ranking method for repeated information needs. The performance is shown in a known-item retrieval setting. On the other hand, explicit feedback of each user is useful to discover collaborative information needs. A new method for a controlled grouping of query terms, links, and users was developed to maintain Virtual Knowledge Communities. The quality of this grouping represents the effectiveness of grouped terms and links. Both strategies, personalization and collaboration, tackle the problem of a missing socialization among searchers. Finally, a concept for integrated information seeking was developed. This incorporates an integrated representation to improve effectiveness of information retrieval and information filtering. An integrated information retrieval process explores a virtual search network of Peer Search Memories in order to accomplish a reputation-based ranking. In addition, the community structure is considered by an integrated information filtering process. Both concepts have been evaluated and shown to have a better performance than traditional techniques. The methods presented in this dissertation offer the potential towards more transparency, and control of Web search

Personalized Ranking in eCommerce Search

We address the problem of personalization in the context of eCommerce search. Specifically, we develop personalization ranking features that use in-session context to augment a generic ranker optimized for conversion and relevance. We use a combination of latent features learned from item co-clicks in historic sessions and content-based features that use item title and price. Personalization in search has been discussed extensively in the existing literature. The novelty of our work is combining and comparing content-based and content-agnostic features and showing that they complement each other to result in a significant improvement of the ranker. Moreover, our technique does not require an explicit re-ranking step, does not rely on learning user profiles from long term search behavior, and does not involve complex modeling of query-item-user features. Our approach captures item co-click propensity using lightweight item embeddings. We experimentally show that our technique significantly outperforms a generic ranker in terms of Mean Reciprocal Rank (MRR). We also provide anecdotal evidence for the semantic similarity captured by the item embeddings on the eBay search engine.Comment: Under Revie

Personalized content retrieval in context using ontological knowledge

Personalized content retrieval aims at improving the retrieval process by taking into account the particular interests of individual users. However, not all user preferences are relevant in all situations. It is well known that human preferences are complex, multiple, heterogeneous, changing, even contradictory, and should be understood in context with the user goals and tasks at hand. In this paper, we propose a method to build a dynamic representation of the semantic context of ongoing retrieval tasks, which is used to activate different subsets of user interests at runtime, in a way that out-of-context preferences are discarded. Our approach is based on an ontology-driven representation of the domain of discourse, providing enriched descriptions of the semantics involved in retrieval actions and preferences, and enabling the definition of effective means to relate preferences and context

Search Bias Quantification: Investigating Political Bias in Social Media and Web Search

Users frequently use search systems on the Web as well as online social media to learn about ongoing events and public opinion on personalities. Prior studies have shown that the top-ranked results returned by these search engines can shape user opinion about the topic (e.g., event or person) being searched. In case of polarizing topics like politics, where multiple competing perspectives exist, the political bias in the top search results can play a significant role in shaping public opinion towards (or away from) certain perspectives. Given the considerable impact that search bias can have on the user, we propose a generalizable search bias quantification framework that not only measures the political bias in ranked list output by the search system but also decouples the bias introduced by the different sources—input data and ranking system. We apply our framework to study the political bias in searches related to 2016 US Presidential primaries in Twitter social media search and find that both input data and ranking system matter in determining the final search output bias seen by the users. And finally, we use the framework to compare the relative bias for two popular search systems—Twitter social media search and Google web search—for queries related to politicians and political events. We end by discussing some potential solutions to signal the bias in the search results to make the users more aware of them.publishe