Utilising content marketing metrics and social networks for academic visibility

There are numerous assumptions on research evaluation in terms of quality and relevance of academic contributions. Researchers are becoming increasingly acquainted with bibliometric indicators, including; citation analysis, impact factor, h-index, webometrics and academic social networking sites. In this light, this chapter presents a review of these concepts as it considers relevant theoretical underpinnings that are related to the content marketing of scholars. Therefore, this contribution critically evaluates previous papers that revolve on the subject of academic reputation as it deliberates on the individual researchers’ personal branding. It also explains how metrics are currently being used to rank the academic standing of journals as well as higher educational institutions. In a nutshell, this chapter implies that the scholarly impact depends on a number of factors including accessibility of publications, peer review of academic work as well as social networking among scholars.peer-reviewe

Complex networks and public funding: the case of the 2007-2013 Italian program

In this paper we apply techniques of complex network analysis to data sources representing public funding programs and discuss the importance of the considered indicators for program evaluation. Starting from the Open Data repository of the 2007-2013 Italian Program Programma Operativo Nazionale 'Ricerca e Competitivit\`a' (PON R&C), we build a set of data models and perform network analysis over them. We discuss the obtained experimental results outlining interesting new perspectives that emerge from the application of the proposed methods to the socio-economical evaluation of funded programs.Comment: 22 pages, 9 figure

Meeting the information challenge: exploring partnerships with Africa

Africa suffers from the disadvantages of marginality within the global technical system and a legacy of externally driven infrastructure. Developments in information and communication technologies now offer the chance to redress these but the technologies require skills and capacities which are scarce. The technologies themselves can be used to leverage existing resources so that the necessary skills can be developed. However this process needs to take account of African priorities and requirements if the current inequitable situation is not to be reproduced in a new global infrastructure. The key to this is a balance between external partnership and internal collaboration. The African diaspora offers a means of moderating such relationships

Non-Financial Information versus Financial as a Key to the Stakeholder Engagement: A Higher Education Perspective

In light of the increased demand for greater accountability and legitimacy, new disclosure mechanisms based on non-financial transparency have emerged. Universities cannot be left behind with respect to these social demands. In addition, continuous competition in excellence is driving higher education organizations to exhibit a greater visibility of their results, necessarily incorporating more non-financial aspects to boost stakeholder engagement. The novelty of this work lies in the analysis of the real state of non-financial vs. financial information in both public and private universities and in the exploration of their influence on stakeholder online engagement. To this end, a content analysis of the universities’ web pages and Facebook profiles was conducted, and a multivariable linear regression analysis was performed. The main results show that private and larger universities that lead Webometrics for Google Scholar Citations, and those that have gradually been adopting financial reporting, are the most interested in implementing Facebook as a two-way communication strategy. It seems that stakeholders react more to financial transparency and, therefore, universities still prefer financial disclosure to improve accountability

DRIVER Technology Watch Report

This report is part of the Discovery Workpackage (WP4) and is the third report out of four deliverables. The objective of this report is to give an overview of the latest technical developments in the world of digital repositories, digital libraries and beyond, in order to serve as theoretical and practical input for the technical DRIVER developments, especially those focused on enhanced publications. This report consists of two main parts, one part focuses on interoperability standards for enhanced publications, the other part consists of three subchapters, which give a landscape picture of current and surfacing technologies and communities crucial to DRIVER. These three subchapters contain the GRID, CRIS and LTP communities and technologies. Every chapter contains a theoretical explanation, followed by case studies and the outcomes and opportunities for DRIVER in this field

Learning How to Play Nicely: Repositories and CRIS

More than 60 delegates convened at the Rose Bowl in Leeds on 7 May 2010 for this event to explore the developing relationship and overlap between Open Access research repositories and so called 'CRISs' – Current Research Information Systems – that are increasingly being implemented at universities. The Welsh Repository Network (WRN) [1], a collaborative venture between the Higher Education institutions (HEIs) in Wales, funded by JISC, had clearly hit upon an engaging topic du jour. The event, jointly supported by JISC [2] and ARMA (Association of Research Managers and Administrators)[3], was fully booked within just five days of being announced. In the main, delegates were either research managers and administrators, or repository managers, and one of the themes that came up throughout the day was the need for greater communication between research offices and libraries (where repository services are often managed.) As well as JISC and ARMA, euroCRIS [4], a not-for- profit organisation that aims to be an internationally recognised point of reference for CRISs, was represented at the event. Delegates could also visit the software exhibition and speak with representatives of Atira, Symplectic Ltd and Thomson Reuters, among others

Comparing U.S. and European Views of University Involvement in Economic Development

University researchers are now considered by many as key actors in the building of knowledge economies in their regions, as universities are assumed to be important engines of regional economic well-being. Yet within the academy not all faculty are accepting of these roles for their institutions, for a variety of reasons. We measure faculty attitudes towards their universities being involved in (a) assisting regional economic development and (b) the commercialization of knowledge more generally using web-based surveys. Then using secondary data from a variety of sources, we attempt to explain the variation in attitudes among faculty in terms of: (i) individual attributes and professional experiences, (ii) scholarly disciplinary of the faculty member, (iii) institutional characteristics of their respective university, and (iv) regional economic conditions. Using ordered logit models, we test to see if faculty view a distinction in appropriateness of universities assisting economic development versus appropriateness of the commercialization of knowledge, whether there are differences between U.S. and EU faculty in their attitudes towards each type of activity, and whether faculty in regions undergoing industrial restructuring or in economic distress have more favorable attitudes towards each activity. Results to-date indicate that faculty have more favorable attitudes towards their universities assisting regional economic development compared to commercialization of knowledge, that universities individual and disciplinary variables are more important than institutional and regional economic variables, and that there are strong similarities in attitudes between U.S. and EU faculty attitudes, but with a few interesting exceptions.

Achieving success in collaborative research: the role of virtual research environments

Due to various challenges and opportunities such as globalisation of research agenda and advancements in information and communication technologies, research collaborations (both international and national) have become popular during the last decade more than ever before. Within this context, the concept of Virtual Research Environments is an emerging concept looking at addressing the complex challenges associated with conducting collaborative research. The research reported within this paper investigated how the success factors of collaborative research can be achieved by deploying a Virtual Research Environment