The processing of color preference in the brain

Decades of research has established that humans have preferences for some colors (e.g., blue) and a dislike of others (e.g., dark chartreuse), with preference varying systematically with variation in hue (e.g., Hurlbert & Owen, 2015). Here, we used functional MRI to investigate why humans have likes and dislikes for simple patches of color, and to understand the neural basis of preference, aesthetics and value judgements more generally. We looked for correlations of a behavioural measure of color preference with the blood oxygen level-dependent (BOLD) response when participants performed an irrelevant orientation judgement task on colored squares. A whole brain analysis found a significant correlation between BOLD activity and color preference in the posterior midline cortex (PMC), centred on the precuneus but extending into the adjacent posterior cingulate and cuneus. These results demonstrate that brain activity is modulated by color preference, even when such preferences are irrelevant to the ongoing task the participants are engaged. They also suggest that color preferences automatically influence our processing of the visual world. Interestingly, the effect in the PMC overlaps with regions identified in neuroimaging studies of preference and value judgements of other types of stimuli. Therefore, our findings extends this literature to show that the PMC is related to automatic encoding of subjective value even for basic visual features such as color

A Black-Point Adaption model for color reproduction

Based on the current state of CIECAM97s, there is a missing adjustment associated with a black-point unlike a white-point. As an attempt to improve the performance of CIECAM97s for color reproduction, six algorithms focusing on black-point adaptation were generated based on previous work on white-point adaptation methods and gamut mapping methods. The six algorithms were used to reproduce four original images targeted to four simulated hard-copy viewing environments that were only differentiated by their black-point settings. Then, the six algorithms were tested in a psychophysical experiment with 32 observers. As a result, linear lightness rescaling under the luminances of white and black of a specific setting was demonstrated to be the best color reproduction method across different black-point settings. The adapted black-point was defined as having the lowest lightness value with its default chromatic appearance correlates predicted by the current state of CIECAM97s under the input viewing environment and was reproduced accordingly with the same appearance correlates

Evaluation of changes in image appearance with changes in displayed image size

This research focused on the quantification of changes in image appearance when images are displayed at different image sizes on LCD devices. The final results provided in calibrated Just Noticeable Differences (JNDs) on relevant perceptual scales, allowing the prediction of sharpness and contrast appearance with changes in the displayed image size. A series of psychophysical experiments were conducted to enable appearance predictions. Firstly, a rank order experiment was carried out to identify the image attributes that were most affected by changes in displayed image size. Two digital cameras, exhibiting very different reproduction qualities, were employed to capture the same scenes, for the investigation of the effect of the original image quality on image appearance changes. A wide range of scenes with different scene properties was used as a test-set for the investigation of image appearance changes with scene type. The outcomes indicated that sharpness and contrast were the most important attributes for the majority of scene types and original image qualities. Appearance matching experiments were further conducted to quantify changes in perceived sharpness and contrast with respect to changes in the displayed image size. For the creation of sharpness matching stimuli, a set of frequency domain filters were designed to provide equal intervals in image quality, by taking into account the system’s Spatial Frequency Response (SFR) and the observation distance. For the creation of contrast matching stimuli, a series of spatial domain S-shaped filters were designed to provide equal intervals in image contrast, by gamma adjustments. Five displayed image sizes were investigated. Observers were always asked to match the appearance of the smaller version of each stimulus to its larger reference. Lastly, rating experiments were conducted to validate the derived JNDs in perceptual quality for both sharpness and contrast stimuli. Data obtained by these experiments finally converted into JND scales for each individual image attribute. Linear functions were fitted to the final data, which allowed the prediction of image appearance of images viewed at larger sizes than these investigated in this research

Testing Colour-Appearance Models: Guidelines for Coordinated Research

These guidelines provide an overview of the many issues involved in generating visual data that can be used to evaluate the performance of colour-appearance models. the three main sections of these guidelines outline the parameters that must be evaluated and controlled in experimental setups for colour-appearance experiments, suggested psychophysical techniques for gathering the data, and some suggested techniques for data analysis. Experimental parameters addressed include models to be tested, illumination conditions, background and surround conditions, types of stimuli to be used, and issues relating to viewing technique. the psychophysical techniques of magnitude estimation, matching, and direct model testing (paired comparison) are described. Data analysis techniques for the evaluation of colour-appearance scales, corresponding-colours data, and model performance scales are suggested

Iris color evaluation through multispectral systems

Postprint (published version

Limitations of visual gamma corrections in LCD displays

A method for estimating the non-linear gamma transfer function of liquid-crystal displays (LCDs) without the need of a photometric measurement device was described by Xiao et al. (2011) [1]. It relies on observer's judgments of visual luminance by presenting eight half-tone patterns with luminances from 1/9 to 8/9 of the maximum value of each colour channel. These half-tone patterns were distributed over the screen both over the vertical and horizontal viewing axes. We conducted a series of photometric and psychophysical measurements (consisting in the simultaneous presentation of half-tone patterns in each trial) to evaluate whether the angular dependency of the light generated by three different LCD technologies would bias the results of these gamma transfer function estimations. Our results show that there are significant differences between the gamma transfer functions measured and produced by observers at different viewing angles. We suggest appropriate modifications to the Xiao et al. paradigm to counterbalance these artefacts which also have the advantage of shortening the amount of time spent in collecting the psychophysical measurements

Colour coded

This 300 word publication to be published by the Society of Dyers and Colourists (SDC) is a collection of the best papers from a 4-year European project that has considered colour from the perspective of both the arts and sciences.The notion of art and science and the crossovers between the two resulted in application and funding for cross disciplinary research to host a series of training events between 2006 and 2010 Marie Curie Conferences & Training Courses (SCF) Call Identifier: FP6-Mobility-4, Euros 532,363.80 CREATE – Colour Research for European Advanced Technology Employment. The research crossovers between the fields of art, science and technology was also a subject that was initiated through Bristol’s Festival if Ideas events in May 2009. The author coordinated and chaired an event during which the C.P Snow lecture “On Two Cultures’ (1959) was re-presented by Actor Simon Cook and then a lecture made by Raymond Tallis on the notion of the Polymath. The CREATE project has a worldwide impact for researchers, academics and scientists. Between January and October 2009, the site has received 221, 414 visits. The most popular route into the site is via the welcome page. The main groups of visitors originate in the UK (including Northern Ireland), Italy, France, Finland, Norway, Hungary, USA, Finland and Spain. A basic percentage breakdown of the traffic over ten months indicates: USA -15%; UK - 16%; Italy - 13%; France -12%; Hungary - 10%; Spain - 6%; Finland - 9%; Norway - 5%. The remaining approximate 14% of visitors are from other countries including Belgium, The Netherlands and Germany (approx 3%). A discussion group has been initiated by the author as part of the CREATE project to facilitate an ongoing dialogue between artists and scientists. http://createcolour.ning.com/group/artandscience www.create.uwe.ac.uk.Related papers to this research: A report on the CREATE Italian event: Colour in cultural heritage.C. Parraman, A. Rizzi, ‘Developing the CREATE network in Europe’, in Colour in Art, Design and Nature, Edinburgh, 24 October 2008.C. Parraman, “Mixing and describing colour”. CREATE (Training event 1), France, 2008

Evaluating Hue Shifts in Spot Color Tints in Flexographic Package Printing

Packaging helps to preserve, protect, dispense, communicate, and sell a product. Color is a key contributor to the communication and selling functions. In order to achieve a specific color appearance on a given packaging substrate, spot color printing uses custom formulated inks. The standard colorimetric values for solids of spot colors are well defined by either Pantone® specifications, International Commission on Illumination (CIE) L*a*b*C*ho values, spectral data, or with a combination of these. While the colorimetric standards for tints of spot colors exist in the form of digital libraries such as PantoneLIVE or as Color Exchange Format (CxF-4a) data, spot color tints are commonly managed using tone value measurements. Additionally, these spot color inks can be manufactured as mixtures of different combinations of the base pigment inks. This may cause a hue difference in the tints printed with different ink recipes. Some spot colors are also known to exhibit a shift in hue angle at different tint percentages (e.g. Reflex Blue). It is also important to understand this problem from a designer’s viewpoint who is using a digital standard as reference. This study focuses on evaluating the extent and nature of hue shifts in spot color tints. The study is also intended to address how different these hue shifts are from a digital reference commonly used by designers. The second part of the study evaluates the visual perceptibility and acceptability of these hue shifts in spot color tints. Three versions of spot color tints were evaluated – print, PantoneLIVE, and hue-corrected. The visual results were also correlated to the results obtained from spectrophotometer measured data. The results suggested high hue shifts with spot colors that had a high chromaticity. The study also highlighted the limitations of hue angle and hue difference in characterizing hue shifts for colors with low chromaticity. The visual study showed that there were visually perceivable and potentially unacceptable hue shifts between the tested spot color tints. Although the visual difference between print and PantoneLIVE samples was consistently recognized by the observers, it was not enough to change their intent to purchase in most of the cases

Test targets 5.0: A Collaborative effort exploring the use of scientific methods for color imaging and process control

Test Targets is about scholarship that intimately involves faculty and students in the process of writing and publishing. It is a collection if research papers that require collaborative effort over a time span of three academic quarters. Initially, students learned metrology, color management system, and the use of test targets for device optimization and process control. As time goes by, students are encouraged to identify research topics, formulate methodologies, and carry out experiments and data analyses in order to have specific findings. - p.