Tracking Events in Social Media

Tracking topical events in social media streams, such as Twitter, provides a means for users to keep up-to-date on topics of interest to them. This tracking may last a period of days, or even weeks. These events and topics might be provided by users explicitly, or generated for users from selected news articles. Push notification from social media provides a method to push the updates directly to the users on their mobile devices or desktops. In this thesis, we start with a lexical comparison between carefully edited prose and social media posts, providing an improved understanding of word usage within social media. Compared with carefully edited prose, such as news articles and Wikipedia articles, the language of social media is informal in the extreme. By using word embeddings, we identify words whose usage differs greatly between a Wikipedia corpus and a Twitter corpus. Following from this work, we explore a general method for developing succinct queries, reflecting the topic of a given news article, for the purpose of tracking the associated news event within a social media stream. A series of probe queries are generated from an initial set of candidate keywords extracted from the article. By analyzing the results of these probes, we rank and trim the candidate set to create a succinct query. The method can also be used for linking and searching among different collections. Given a query for topical events, push notification to users directly from social media streams provides a method for them to keep up-to-date on topics of personal interest. We determine that the key to effective notification lies in controlling of update volume, by establishing and maintaining appropriate thresholds for pushing updates. We explore and evaluate multiple threshold setting strategies. Push notifications should be relevant to the personal interest, and timely, with pushes occurring as soon as after the actual event occurrence as possible and novel for providing non-duplicate information. An analysis of existing evaluation metrics for push notification reflects different assumptions regarding user requirements. This analysis leads to a framework that places different weights and penalties on different behaviours and can guide the future development of a family of evaluation metrics that more accurately models user needs. Throughout the thesis, rank similarity measures are applied to compare rankings generated by various experiments. As a final component, we develop a family of rank similarity metrics based on maximized effectiveness difference, each derived from a traditional information retrieval evaluation measure. Computing this maximized effectiveness difference (MED) requires the solution of an optimization problem that varies in difficulty, depending on the associated measure. We present solutions for several standard effectiveness measures, including nDCG, MAP, and ERR. Through experimental validation, we show that MED reveals meaningful differences between retrieval runs. Mathematically, MED is a metric, regardless of the associated measure. Prior work has established a number of other desiderata for rank similarity in the context of search, and we demonstrate that MED satisfies these requirements. Unlike previous proposals, MED allows us to directly translate assumptions about user behavior from any established effectiveness measure to create a corresponding rank similarity measure. In addition, MED cleanly accommodates partial relevance judgments, and if complete relevance information is available, it reduces to a simple difference between effectiveness values

Webometrics benefitting from web mining? An investigation of methods and applications of two research fields

Webometrics and web mining are two fields where research is focused on quantitative analyses of the web. This literature review outlines definitions of the fields, and then focuses on their methods and applications. It also discusses the potential of closer contact and collaboration between them. A key difference between the fields is that webometrics has focused on exploratory studies, whereas web mining has been dominated by studies focusing on development of methods and algorithms. Differences in type of data can also be seen, with webometrics more focused on analyses of the structure of the web and web mining more focused on web content and usage, even though both fields have been embracing the possibilities of user generated content. It is concluded that research problems where big data is needed can benefit from collaboration between webometricians, with their tradition of exploratory studies, and web miners, with their tradition of developing methods and algorithms

Interest identification from browser tab titles: A systematic literature review

Modeling and understanding users interests has become an essential part of our daily lives. A variety of business processes and a growing number of companies employ various tools to such an end. The outcomes of these identification strategies are beneficial for both companies and users: the former are more likely to offer services to those customers who really need them, while the latter are more likely to get the service they desire. Several works have been carried out in the area of user interests identification. As a result, it might not be easy for researchers, developers, and users to orient themselves in the field; that is, to find the tools and methods that they most need, to identify ripe areas for further investigations, and to propose the development and adoption of new research plans. In this study, to overcome these potential shortcomings, we performed a systematic literature review on user interests identification. We used as input data browsing tab titles. Our goal here is to offer a service to the readership, which is capable of systematically guiding and reliably orienting researchers, developers, and users in this very vast domain. Our findings demonstrate that the majority of the research carried out in the field gathers data from either social networks (such as Twitter, Instagram and Facebook) or from search engines, leaving open the question of what to do when such data is not available

Spatial and Temporal Sentiment Analysis of Twitter data

The public have used Twitter world wide for expressing opinions. This study focuses on spatio-temporal variation of georeferenced Tweets’ sentiment polarity, with a view to understanding how opinions evolve on Twitter over space and time and across communities of users. More specifically, the question this study tested is whether sentiment polarity on Twitter exhibits specific time-location patterns. The aim of the study is to investigate the spatial and temporal distribution of georeferenced Twitter sentiment polarity within the area of 1 km buffer around the Curtin Bentley campus boundary in Perth, Western Australia. Tweets posted in campus were assigned into six spatial zones and four time zones. A sentiment analysis was then conducted for each zone using the sentiment analyser tool in the Starlight Visual Information System software. The Feature Manipulation Engine was employed to convert non-spatial files into spatial and temporal feature class. The spatial and temporal distribution of Twitter sentiment polarity patterns over space and time was mapped using Geographic Information Systems (GIS). Some interesting results were identified. For example, the highest percentage of positive Tweets occurred in the social science area, while science and engineering and dormitory areas had the highest percentage of negative postings. The number of negative Tweets increases in the library and science and engineering areas as the end of the semester approaches, reaching a peak around an exam period, while the percentage of negative Tweets drops at the end of the semester in the entertainment and sport and dormitory area. This study will provide some insights into understanding students and staff ’s sentiment variation on Twitter, which could be useful for university teaching and learning management