Using Deep Learning Networks to Predict Telecom Company Customer Satisfaction Based on Arabic Tweets

Information systems are transforming businesses, which are using modern technologies towards new business models based on digital solutions, which ultimately lead to the design of novel socio-economic systems. Sentiment analysis is, in this context, a thriving research area. This paper is a case study of Saudi telecommunications (telecom) companies, using sentiment analysis for customer satisfaction based on a corpus of Arabic tweets. This paper compares, for the first time for Saudi social media in telecommunication, the most popular machine learning approach, support vector machine (SVM), with two deep learning approaches: long short-term memory (LSTM) and gated recurrent unit (GRU). This study used LSTM and GRU with two different implementations, adding attention mechanism and character encoding. The study concluded that the bidirectional-GRU with attention mechanism achieved a better performance in the telecommunication domain and allowed detection of customer satisfaction in the telecommunication domain with high accuracy

Twitter Analysis to Predict the Satisfaction of Saudi Telecommunication Companies’ Customers

The flexibility in mobile communications allows customers to quickly switch from one service provider to another, making customer churn one of the most critical challenges for the data and voice telecommunication service industry. In 2019, the percentage of post-paid telecommunication customers in Saudi Arabia decreased; this represents a great deal of customer dissatisfaction and subsequent corporate fiscal losses. Many studies correlate customer satisfaction with customer churn. The Telecom companies have depended on historical customer data to measure customer churn. However, historical data does not reveal current customer satisfaction or future likeliness to switch between telecom companies. Current methods of analysing churn rates are inadequate and faced some issues, particularly in the Saudi market. This research was conducted to realize the relationship between customer satisfaction and customer churn and how to use social media mining to measure customer satisfaction and predict customer churn. This research conducted a systematic review to address the churn prediction models problems and their relation to Arabic Sentiment Analysis. The findings show that the current churn models lack integrating structural data frameworks with real-time analytics to target customers in real-time. In addition, the findings show that the specific issues in the existing churn prediction models in Saudi Arabia relate to the Arabic language itself, its complexity, and lack of resources. As a result, I have constructed the first gold standard corpus of Saudi tweets related to telecom companies, comprising 20,000 manually annotated tweets. It has been generated as a dialect sentiment lexicon extracted from a larger Twitter dataset collected by me to capture text characteristics in social media. I developed a new ASA prediction model for telecommunication that fills the detected gaps in the ASA literature and fits the telecommunication field. The proposed model proved its effectiveness for Arabic sentiment analysis and churn prediction. This is the first work using Twitter mining to predict potential customer loss (churn) in Saudi telecom companies, which has not been attempted before. Different fields, such as education, have different features, making applying the proposed model is interesting because it based on text-mining

Predicting STC Customers' Satisfaction Using Twitter

The telecom field has changed accordingly with the emergence of new technologies. This is the case with the telecom market in Saudi Arabia, which expanded in 2003 by attracting new investors. As a result, the Saudi telecom market became a viable market [1]. The prevalence of mobile voice service among the population in Saudi Arabia for that, this research aims at mining Arabic tweets to measure customer satisfaction toward Telecom company in Saudi Arabia. This research is a use case for the Saudi Telecom Company (STC) in Saudi Arabia. The contribution of this study will be capitalized as recommendations to the company, based on monitoring in real-time their customers' satisfaction on Twitter and from questionnaire analysis. It is the first work to evaluate customers' satisfaction with telecommunications (telecom) company in Saudi Arabia by using both social media mining and a quantitative method. It has been built by a corpus of Arabic tweets, using a Python script searching for real-time tweets that mention Telecom company using the hashtags to monitor the latest sentiments of Telecom customers continuously. The subset is 20,000 tweets that are randomly selected from the dataset, for training the machine- classifier. In addition, we have done the experimented using deep learning network. The results show that the satisfaction for each service ranges between 31.50% and 49.25%. One of the proposed recommendations is using 5G to solve the ``internet speed'' problem, which showed the lowest customer satisfaction, with 31.50%.This article's main contributions are defining the traceable measurable criteria for customer satisfaction with telecom companies in Saudi Arabia and providing telecom companies' recommendations based on monitoring real-time customers' satisfaction through Twitter

COVID-19’s Impact on the Telecommunications Companies

Now the world is witnessing most significant challenges due the Covid-19 crisis. Beyond health effects, it has social and economic effects. With the enormous amount of data available and the widespread use of social web globally, research can and should use it to provide solutions. Customer satisfaction is known to affect customer churn (customers leaving companies), which is a problem affecting many companies in competitive and volatile markets – like the current one. One easily available open source of customer opinions are tweets – more relevant now in the online world. Whilst Natural Language Processing (NLP) on tweets is not new, few studies target customer satisfaction, and NLP body of research on Arabic tweets is modest; we are not aware of any other study on this during a global pandemic. Our research thus aims to propose a new model based on Twitter mining to measure customer satisfaction during Covid-19, as well as compare customer satisfaction before and during the crisis. This is a use case for the largest Telecom companies in Saudi Arabia, and we involve the popular method of Sentiment Analysis (SA) for the task. We additionally propose a new Saudi lexicon and apply it to monitor real-time customer satisfaction on Twitter using three different transfer network models on Arabic sentiment analysis. Also, this research evaluates using these models on Arabic Sentiment Analysis as the first study comparing between three different transfer network models on Arabic text

Using Deep Learning to Analyze the Psychological Effects of COVID-19

Problem: Sentiment Analysis (SA) automates the classification of the sentiment of people’s attitudes, feelings or reviews employing natural language processing (NLP) and computational approaches. Deep learning has recently demonstrated remarkable success in the field of SA in many languages including Arabic. Arabic sentiment analysis, however, still has to be improved, due to the complexity of the Arabic language’s structure, the variety of dialects, and the lack of lexicons. Moreover, in Arabic, anxiety as a psychological sentiment has not been the target of much research.Aim: This paper aims to provide solutions to one of the challenges of Arabic Sentiment Analysis (ASA) using a deep learning model focused on predicting the anxiety level during COVID-19 in Saudi Arabia.Methods: A psychological scale to determine the level of anxiety was built and validated. It was then used to create the Arabic Psychological Lexicon (AraPh) containing 138 different dialectical Arabic words that express anxiety, which was used to annotate our corpus (Aranxiety). Aranxiety comprises 955 Arabic tweets representing the level of user anxiety during COVID-19. Bi-GRU model with word embedding was then applied to analyze the sentiment of the tweets and to determine the anxiety level.Results: For SA, the applied model achieved 88% on accuracy, 89% on precision, 88% on recall, and 87% for F1. A majority of 77% of tweets presented no anxiety, whereas 17% represented mild anxiety and a mere 6% represented high anxiety.Conclusion: The proposed model can be used by the Saudi Ministry of Health and members of the research community to formulate solutions to increase psychological resiliency among the Saudi population

Sentiment Analysis for e-Payment Service Providers Using Evolutionary eXtreme Gradient Boosting

Online services depend primarily on customer feedback and communications. When this kind of input is lacking, the overall approach of the service provider can shift in unintended ways. These services rely on feedback to maintain consumer satisfaction. Online social networks are a rich source of consumer data related to services and products. Well developed methods like sentiment analysis can offer insightful analyses and aid service providers in predicting outcomes based on their reviews—which, in turn, enables decision-makers to develop effective strategic plans. However, gathering this data is more challenging on Arabic online social networks, due to the complexity of the Arabic language and its dialects. In this study, we propose an approach to sentiment analysis that combines a neutrality detector model with eXtreme Gradient Boosting and a genetic algorithm to effectively predict and analyze customers’ opinions of an e-Payment service through an Arabic social network. The proposed approach yields excellent results compared to other approaches. Feature analysis is also conducted on consumer reviews to identify influencing keywords.Deanship of Scientific Research, The University of JordanMinisterio espanol de Economia y Competitividad TIN2017-85727-C4-2-

Categorizing Natural Language-Based Customer Satisfaction: An Implementation Method Using Support Vector Machine and Long Short-Term Memory Neural Network

Analyzing natural language-based Customer Satisfaction (CS) is a tedious process. This issue is practically true if one is to manually categorize large datasets. Fortunately, the advent of supervised machine learning techniques has paved the way toward the design of efficient categorization systems used for CS. This paper presents the feasibility of designing a text categorization model using two popular and robust algorithms – the Support Vector Machine (SVM) and Long Short-Term Memory (LSTM) Neural Network, in order to automatically categorize complaints, suggestions, feedbacks, and commendations. The study found that, in terms of training accuracy, SVM has best rating of 98.63% while LSTM has best rating of 99.32%. Such results mean that both SVM and LSTM algorithms are at par with each other in terms of training accuracy, but SVM is significantly faster than LSTM by approximately 35.47s. The training performance results of both algorithms are attributed on the limitations of the dataset size, high-dimensionality of both English and Tagalog languages, and applicability of the feature engineering techniques used. Interestingly, based on the results of actual implementation, both algorithms are found to be 100% effective in accurately predicting the correct CS categories. Hence, the extent of preference between the two algorithms boils down on the available dataset and the skill in optimizing these algorithms through feature engineering techniques and in implementing them toward actual text categorization applications

Kazakh Text Generation using Neural Bag-of-Words Model for Sentiment Analysis

Text generation plays an important role in making decisions in business. Analyzing the consumer’s feedback provides a complete picture of the problem with a definite direction. However, sentimental analyses of reviews in the Kazakh language are not widely cultivated. In this paper, we introduce the Kazakh text generation using the Bag-of-Words model (BoW) models for analyzing the opinions of consumers in social networks. The use of proposed models in natural language processing consists of four stages: data collection, cleaning data, building model, and model evaluation. The proposed BoW model is supported by the platform - Colab notebook and implemented using the python language. Based on experimental results, defined method with higher efficiency as compared to other existing analogs

INTEGRATING KANO MODEL WITH DATA MINING TECHNIQUES TO ENHANCE CUSTOMER SATISFACTION

The business world is becoming more competitive from time to time; therefore, businesses are forced to improve their strategies in every single aspect. So, determining the elements that contribute to the clients\u27 contentment is one of the critical needs of businesses to develop successful products in the market. The Kano model is one of the models that help determine which features must be included in a product or service to improve customer satisfaction. The model focuses on highlighting the most relevant attributes of a product or service along with customers’ estimation of how these attributes can be used to predict satisfaction with specific services or products. This research aims at developing a method to integrate the Kano model and data mining approaches to select relevant attributes that drive customer satisfaction, with a specific focus on higher education. The significant contribution of this research is to improve the quality of United Arab Emirates University academic support and development services provided to their students by solving the problem of selecting features that are not methodically correlated to customer satisfaction, which could reduce the risk of investing in features that could ultimately be irrelevant to enhancing customer satisfaction. Questionnaire data were collected from 646 students from United Arab Emirates University. The experiment suggests that Extreme Gradient Boosting Regression can produce the best results for this kind of problem. Based on the integration of the Kano model and the feature selection method, the number of features used to predict customer satisfaction is minimized to four features. It was found that either Chi-Square or Analysis of Variance (ANOVA) features selection model’s integration with the Kano model giving higher values of Pearson correlation coefficient and R2. Moreover, the prediction was made using union features between the Kano model\u27s most important features and the most frequent features among 8 clusters. It shows high-performance results

Productivity Measurement of Call Centre Agents using a Multimodal Classification Approach

Call centre channels play a cornerstone role in business communications and transactions, especially in challenging business situations. Operations’ efficiency, service quality, and resource productivity are core aspects of call centres’ competitive advantage in rapid market competition. Performance evaluation in call centres is challenging due to human subjective evaluation, manual assortment to massive calls, and inequality in evaluations because of different raters. These challenges impact these operations' efficiency and lead to frustrated customers. This study aims to automate performance evaluation in call centres using various deep learning approaches. Calls recorded in a call centre are modelled and classified into high- or low-performance evaluations categorised as productive or nonproductive calls. The proposed conceptual model considers a deep learning network approach to model the recorded calls as text and speech. It is based on the following: 1) focus on the technical part of agent performance, 2) objective evaluation of the corpus, 3) extension of features for both text and speech, and 4) combination of the best accuracy from text and speech data using a multimodal structure. Accordingly, the diarisation algorithm extracts that part of the call where the agent is talking from which the customer is doing so. Manual annotation is also necessary to divide the modelling corpus into productive and nonproductive (supervised training). Krippendorff’s alpha was applied to avoid subjectivity in the manual annotation. Arabic speech recognition is then developed to transcribe the speech into text. The text features are the words embedded using the embedding layer. The speech features make several attempts to use the Mel Frequency Cepstral Coefficient (MFCC) upgraded with Low-Level Descriptors (LLD) to improve classification accuracy. The data modelling architectures for speech and text are based on CNNs, BiLSTMs, and the attention layer. The multimodal approach follows the generated models to improve performance accuracy by concatenating the text and speech models using the joint representation methodology. The main contributions of this thesis are: • Developing an Arabic Speech recognition method for automatic transcription of speech into text. • Drawing several DNN architectures to improve performance evaluation using speech features based on MFCC and LLD. • Developing a Max Weight Similarity (MWS) function to outperform the SoftMax function used in the attention layer. • Proposing a multimodal approach for combining the text and speech models for best performance evaluation