The impact of enviropreneurial orientation on small firms' business performance : the mediation of green marketing mix and eco-labeling strategies

Global green trends are creating new challenges and opportunities for entrepreneurs worldwide with customers now more environmentally aware and willing to pay extra for green services and products. In considering this phenomenon, the current study focuses on the positive influence of enviropreneurial orientation on the business performance of small firms and explores the mediation effects of green marketing mix and eco-labeling strategies. Drawing upon the natural resource-based view (NRBV) and the dynamic capability view (DCV), we tested our multiple mediation model with a sample of owners/managers of 160 small firms from Bangladesh, with these firms coming from the sectors of trading, manufacturing, and services. To test the study’s hypotheses, we employed the variance-based structural equation modeling (SEM) method, using the partial least squares (PLS) technique. The results reveal that green marketing mix and eco-labeling strategies transmit the effect of enviropreneurial orientation to business performance of small firms. Both strategies are found to be mediators in the relationship between enviropreneurial orientation and business performance of small firms. The study also offers suggestions for future research

The Impact of Supply Chain Social Capital on Market Orientation: The Buyer Perspective

Developing the strength of social ties between buying and supplying organizations is increasingly cited as a critical differentiator of high and low performers in global supply chains. While the creation of relational capital within an organization is a relatively well-identified concept in organizational research, comparatively little research exists on the bonding and bridging social ties that create relational value in supply chains. In our research, we extend theoretical models of group social conduits into this context and develop a model that posits the impact of social capital on the reactive and proactive market orientation between buyers and suppliers. Results from our study of 114 technology-based companies in Malaysia suggest that formal social capital are important in the creation of relational capital, which in turn can lead to improving market orientation eventually supplier relationship outcomes. Formal bridging social capital conduits appear to play a lesser role in deriving these benefits

Psychological Ownership: Exploring Motivational Conditions, Consumer Engagement, and the Moderating Effect of Consumer-Brand Disidentification

Psychological ownership is a cognitive-affective state experienced by individuals who feel a sense of ownership over a target of possession–material or non-material–but often do not have an actual ownership relationship with the target of possession. Psychological ownership literature categorizes four motives that are at the root of the experience of psychological ownership: (a) effectance, (b) self-identity, (c) having a place, and (d) stimulation. Analyzed in the context of social media, different engagement behaviors (creating content, liking, commenting, or observing) are associated with distinct psychological ownership motives. In addition, consumer brand engagement is positively related with psychological ownership. An alternative consumer-related concept, brand disidentification, moderated the relationship between engagement behaviors and ownership motives, depending upon the type of engagement activity performed. Ultimately, psychological ownership exhibited a positive influence on consumer intentions (attitudes towards and enjoyment of using a brand). Theoretical and managerial implications are proposed based on the findings to advance current knowledge of psychological ownership motives, consumer engagement, consumer-brand disidentification, and psychological ownership

Managing the impact of the pandemic in the music industry

Corona virus came to shake the whole music industry, it stopped all live events which consequently limited the profits of musicians, labels and all other professionals related to this area. Suddenly only streaming could guarantee a steady source of income for all the workers in this industry. A Partial Least Squares model of survey shows that the Pandemic Induced Behaviour positively affected user satisfaction, user loyalty and willingness to pay either in an indirect or direct way. We believe the pandemic crisis contributed for the growth of streaming and it will be felt in the long run.Através do método matemático "Partial Least Squares" (PLS), esta tese pretende analisar a lealdade do cliente e a satisfação do mesmo perante o serviço em questão ("streaming"), mediados através do comportamento induzido pela pandemia bem como a vontade do próprio cliente em pagar pelo serviço, visto que a pandemia levou ao confinamento da população que ficou apenas com "streaming" como alternativa aos concertos/festivais daí especularmos que a pandemia tenha efeitos positivos neste mercado. Concordantemente, os resultados do PLS de 197 perspetivas individuais e independentes, indicaram que a maioria das hipóteses predefinidas eram significantes, especialmente, a ligação entre a lealdade do cliente e a satisfação do cliente, a ligação entre a satisfação do cliente e a vontade de pagar, bem como a relação entre o comportamento induzido pela pandemia e a vontade de pagar ou a satisfação do cliente. Por outro lado, o efeito indireto entre o comportamento induzido pela pandemia na vontade de pagar do cliente através da sua satisfação e lealdade não foi provado significante como tínhamos antecipado

Exploring the Nexus among the Technological Innovation, Supply Chain Integration and Environmental Management Practices in Thai Manufacturing Industry: A Sustainability View

The main focus of this paper is on the product stewardship and pollution prevention. RV suggested that the important resource for the competitive advantage is precise inter-enterprise formation through long term partnership of organization. Resource based view suggested that there are three important strategic competences sustainable development, product stewardship and pollution prevention. All the competencies have diverse environmental forces, importantly shape upon dissimilar resources, and having competitive advantages of different resources. The study has used the SEM-PLS to analyze the data collected from the manufacturing firms operating in the Thailand. the results provide the support to the view that the companies with having higher level of SCI from the whole supply chain have the benefit for the implementation of environmental management activities and also access of knowledge sharing with supply chain partners. In addition to the new technology they can implement the innovations in production and can easily met the innovative demands of customers, which eventually leads towards higher innovation performance. EMP’s and promotes the technological innovation, which can balance the cost and provide the first-mover benefit. With the deteriorating air quality, water pollution, soil pollution and other environmental issues enterprises are under pressure from government, society and supply chain members for the environmental protection. These findings suggest that precautionary and protective EMP’s can promote the technological innovation performance efficiently. Meanwhile EMP’s cost should be expanded whereas its advantages may realize in future. The short-term managers are liable to postpone investments in EMP’s. the stsuya has used the sustainable management practices to view the issue

Comparing the influence of non-persuasive and persuasive visual on a website and their impact on users behavioural intention

Research related to first impression formation has highlighted the importance of visual appeal in influencing favourable attitude towards a website. It is proposed that users are actually drawn to specific characteristics or aspects of visual design of a website, and tend to disregard other features. Therefore, this study aims to investigate which visual design strongly appeals to the users by comparing the impact of common visuals with persuasive visuals.The principles of social influence are proposed as added value to the persuasiveness of the web visuals.An experimental study is conducted and the PLS-SEM method is employed to analyse the obtained data. The result of the exploratory and confirmatory analyses demonstrated that the structural model displays better quality when tested with persuasive data sample compared to non-persuasive data sample. Thus, it is concluded that persuasive visual helps to better explain the relationship between users' attitude and intention. This means that exposure to persuasive visuals brings about consistent favourable perception to the web design

Examining Purchase Behavior of Electric Vehicles as an Effort to Reduce Air Pollution: Theory of Planned Behavior

Central Jakarta has increasingly bad levels of air pollution, it is recorded that Jakarta is ranked third with the worst air in the world. Purchasing an electric vehicle is one way to minimize bad air. This research uses the Theory of Planned Behavior (TPB) to understand and predict what characteristics or variables influence the purchase of electric vehicles in Central Jakarta. The research sample consisted of 166 respondents who had purchased an electric vehicle. Data analysis used descriptive statistics and PLS-SEM. The perception of ease of avoiding pollution influences the lack of desire to protect oneself, and the protect intention (PI) influences purchasing behavior (PB). Subjective norms (SN) and attitudes towards electric vehicle purchasing behavior (ATB) are important elements that can increase a person's desire to defend against pollution by purchasing an electric vehicle. Perceived behavioral control (PBC) challenges subjective norms and attitudes toward electric vehicle purchasing behavior. Perceived behavioral control is proven to be a solution to preventing air pollution

Emotional Framing in the Spreading of False and True Claims

The explosive growth of online misinformation, such as false claims, has affected the social behavior of online users. In order to be persuasive and mislead the audience, false claims are made to trigger emotions in their audience. This paper contributes to understanding how misinformation in social media is shaped by investigating the emotional framing that authors of the claims try to create for their audience. We investigate how, firstly, the existence of emotional framing in the claims depends on the topic and credibility of the claims. Secondly, we explore how emotionally framed content triggers emotional response posts by social media users, and how emotions expressed in claims and corresponding users' response posts affect their sharing behavior on social media. Analysis of four data sets covering different topics (politics, health, Syrian war, and COVID-19) reveals that authors shape their claims depending on the topic area to pass targeted emotions to their audience. By analysing responses to claims, we show that the credibility of the claim influences the distribution of emotions that the claim incites in its audience. Moreover, our analysis shows that emotions expressed in the claims are repeated in the users' responses. Finally, the analysis of users' sharing behavior shows that negative emotional framing such as anger, fear, and sadness of false claims leads to more interaction among users than positive emotions. This analysis also reveals that in the claims that trigger happy responses, true claims result in more sharing compared to false claims

The direct and indirect effect of green purchasing behavior of consumers in the northern region of Malaysia

In the recent years, consumers have started to express their concern over environmental issues, which caused manufacturers together with governments and policy makers to introduce green products as a partial solution. Many studies have put a significant thumbprint in this field, however, with this being an emerging market, there are still many gaps in both literature and in practice. Therefore, this research examines the influence of the perceived value of green products, environmental concern, green advertisement and eco-labels on Malaysian consumers' purchasing behaviour of green products. Furthermore, the study examined the moderating effect of green trust in order to provide a better understanding of the Malaysian consumers' green product purchasing behaviour. This quantitative study presents and discusses empirical findings from a survey of 383 respondents residing in the northern region of Malaysia using partial least squares-structural equation modelling (PLS-SEM). The results from the structural model revealed that the perceived value of green products together with green advertisement and price were crucial in directly affecting Malaysians' green purchasing behaviour. However, hypothesized paths for environmental concern, eco-label and availability of green products were not supported. The findings further indicate that the links between environmental concern and green purchasing behaviour are stronger when the respondents have high green product trust, supporting the moderating effect of green product trust. Finally, the implications are discussed, and the limitations of the study and future directions are briefly outlined

Perception of Advertisements for Healthy Food on Social Media: Effect of Attitude on Consumers' Response

The growing concern for health is currently a global trend, so promoting healthy products is an opportunity that companies can exploit to differentiate their products in highly competitive markets. The purpose of this research is to examine the antecedents of social media advertising value and their consequences for attitudes to healthy food and intentions to consume it, in a representative sample of Spanish consumers. The theory of Ducoffe's advertising value model was used as a conceptual framework for the antecedents of attitudes based on utilitarian and hedonic values. To achieve this objective, a descriptive cross-sectional study was carried out based on primary data from a survey of a representative sample of the Spanish population with 2023 valid questionnaires. The Partial Least Square (PLS) method was applied to test the hypothesized relationships and predictive variables. The result of this research allows us to determine which variables influence the consumer's response, as measured by intention, motivated by the consumer's attitude to the value of healthy food, as influenced by the advertising value on social networks. Furthermore, the findings show that, for advertising healthy food on social networks to be valuable, it must be credible and richly informative