Blockchain-Based Digital Trust Mechanism: A Use Case of Cloud Manufacturing of LDS Syringes for COVID-19 Vaccination

Trust is essential in the digital world. It is a critical task to build digital trust for the ongoing digital engineering transformation. Aiming at developing a blockchain-based digital trust mechanism for Cloud Manufacturing or Manufacturing-as-a-Service (MaaS), in this paper, we use the manufacturing of low dead space (LDS) medical syringes through Cloud Manufacturing as a motivating scenario to develop a basic framework. To meet the need of optimally saving COVID-19 vaccine doses to save more lives, the medical device manufacturing community needs to make a swift move to meet the surged need for LDS syringes. Cloud Manufacturing is a form of emerging Digital Manufacturing facilitated with Cloud/Edge Computing, the Internet of Things, and other digital technologies. Cloud manufacturing allows quickly establishing a digital virtual enterprise that pools together various manufacturing resources worldwide to meet the surged needs of products and save cost and time. Trusting the product quality and safety is a significant challenge when using Cloud Manufacturing to manufacture the products. This paper proposes a schema of blockchain-based digital trust mechanisms with examples of using Cloud Manufacturing of medical LDS syringes for the urgent needs of catering COVID-19 vaccination

Reinforcing Digital Trust for Cloud Manufacturing Through Data Provenance Using Ethereum Smart Contracts

Cloud Manufacturing(CMfg) is an advanced manufacturing model that caters to fast-paced agile requirements (Putnik, 2012). For manufacturing complex products that require extensive resources, manufacturers explore advanced manufacturing techniques like CMfg as it becomes infeasible to achieve high standards through complete ownership of manufacturing artifacts (Kuan et al., 2011). CMfg, with other names such as Manufacturing as a Service (MaaS) and Cyber Manufacturing (NSF, 2020), addresses the shortcoming of traditional manufacturing by building a virtual cyber enterprise of geographically distributed entities that manufacture custom products through collaboration. With manufacturing venturing into cyberspace, Digital Trust issues concerning product quality, data, and intellectual property security, become significant concerns (R. Li et al., 2019). This study establishes a trust mechanism through data provenance for ensuring digital trust between various stakeholders involved in CMfg. A trust model with smart contracts built on the Ethereum blockchain implements data provenance in CMfg. The study covers three data provenance models using Ethereum smart contracts for establishing digital trust in CMfg. These are Product Provenance, Order Provenance, and Operational Provenance. The models of provenance together address the most important questions regarding CMfg: What goes into the product, who manufactures the product, who transports the products, under what conditions the products are manufactured, and whether regulatory constraints/requisites are met

Human-centric Literature on Trust for SfTI Veracity Spearhead

This article summarizes the literature on trust of digital technologies from a human-centric perspective. We summarize literature on trust in face-to-face interactions from other fields, followed by a discussion of organizational trust, technology-mediated trust, trust of software products, trust of AI, and blockchain. This report was created for the Science for Technological Innovation Veracity Spearhead supported by New Zealand's National Science Challenges

K-Beauty Craze in Indonesia: A Study of Consumer Purchase Intentions

This study investigates how brand ambassadors, digital marketing and brand image influences consumer purchase intention for beauty products in South Korea with brand trust as a mediating variable. This research involved 230 people from Indonesia who had bought beauty products from South Korea in which purposive sampling method is applied in the collection of relevant data. Partial Least Square (PLS) data analysis method is applied which is then processed in the SmartPLS software. It is found that brand ambassadors and digital marketing does have a positive and significant effect on brand trust. On the other hand, brand ambassador, brand image and brand trust have a significant positive effect on purchase intention as well. The mediation results show that brand trust as a mediator can mediate significantly and positively between brand ambassadors on purchase intention, which means that through well-known brand ambassadors with a good reputation, they can help company brands in maintaining consumer trust in brands and encourage interest in buying products indirectly.     &nbsp

Addressing the cyber safety challenge: from risk to resilience

Addressing the cyber safety challenge: from risk to resilience describes the cyber safety issues emerging from a range of technology trends, how different populations are using technologies and the risks they face, and how we can effectively respond to each group’s unique cyber safety needs. Written by the University of Western Sydney for Telstra Corporation Ltd, the report advocates for continuing to move cyber safety from a ‘risk and protection’ framework to one that focuses on building digital resilience, as well as fostering trust and confidence in the online environment. To do this we need to: Address the needs of populations often neglected by current policies and programs – including adults, seniors, parents, and small to medium enterprises Continue to build the digital literacy skills of all populations, because digital literacy strongly influences users’ ability to engage safely online – this is best achieved by a hands-on learning approach Keep risk in perspective – the risks and benefits of digital participation go hand in hand Broaden the focus from awareness-raising to long-term behaviour change. As digital technologies become further integrated into the everyday lives of Australians, users are potentially exposed to greater risks. However, the risks and benefits of digital participation go hand in hand. The challenge, therefore, is to support users to minimise the risks without limiting their digital participation and their capacity to derive the full benefits of connectivity. If Australians are to benefit as either consumers or providers of online services and products in the e-commerce environment, consumer safety and trust need to be improved. Cyber safety needs to be considered against a transforming backdrop of technology trends, products and practices. While the rise of social media has tended to dominate recent debate and developments in cyber safety, particularly in relation to young people, a range of other trends is also shaping how users engage online, the risks they potentially face in the new media landscape, and the strategies used to address them. These trends include the rise of user generated content and content sharing platforms; the uptake of mobile technologies and, in particular, the adoption of smartphones; cloud computing; platform integration and single sign-on mechanisms; and the rise of GPS and location based services

Pengaruh Digital Marketing Dan Brand Image Aplikasi Shopee Terhadap Consumer Trust Karyawan PT Bank Central Asia Tbk Cabang Indrapura Surabaya

Technology progress offers an positive impact for marketing technique become digital marketing as company motivator to improve company performance which has a positive effect for the consumer by make it easier whether make an improvement evaluation for the company. The better assessment that the company get for the digital marketing technique that the company have also enhancement for the better brand image that the company have. With the improvement obtained the brand image of the company also it will increase the quality of service, and the popularity of the products that are owned also a higher level of consumer trust appears as well. The purpose of this study is to find out digital marketing and brand image have a significant influence on consumer trust . The type of research that used in this study is quantitative research with purposive sampling with 61 respondent. The results of this study showed that digital marketing has a significant effect on consumer trust and brand image also has a significant impact on consumer trust

PROPERTY PRODUCT PURCHASE DECISION ANALYSIS WITH DIGITAL MARKETING AND BRAND TRUST APPROACH

AbstractThe purpose of this study was to determine the effect of digital marketing and brand trust on purchasing decisions for property products at PT. Kencana Berkat Propertindo either partially or simultaneously. The method used in this research is quantitative associative and the sampling technique uses non-probability sampling with a population of 204 consumers and a sample of 68 respondents. Data analysis used validity test, reliability test, classical assumption test, regression analysis, coefficient of determination test and hypothesis testing. The results of this study are Digital marketing has a significant effect on purchasing decisions with a sig.t value of 0.038 <0.5. Brand trust has a significant effect on purchasing decisions with a sig.t value of 0.004 < 0.5. Then sig. F of 0.000 <0.05 so it can be concluded that simultaneously digital marketing and brand trust variables have a significant effect on purchasing decisions at PT. Kencana Berkat Propertindo.Keywords: Digital Marketing, Brand Trust, Purchase Decision

Social media: a new way of public and political communication in digital media

Today, social media are the new way of public and political communication in digital marketing. Companies or organizations are no longer the exclusive owners of the relation of consumers with their products/services; instead, the survival of the organizations depends of the effective utilization of the social media. New web technologies have made it easy for anyone to create and distribute their own content.  A tweet can be viewed by virtually millions of people for free, and advertisers don’t have to pay publishers huge sums of money to embed their messages. More consumers are on social media than ever before, and every second a company is not engaged is a wasted opportunity [1]. Consumers trust other people to provide recommendations about products and services in a very active way and it is important to know how and why social media influence organizations. This study analyzes through a literature review the importance of public and political communication through social media and proposes a model of business for successful marketing strategies