Web Tracking - A Literature Review on the State of Research

Web tracking seems to become ubiquitous in online business and leads to increased privacy concerns of users. This paper provides an overview over the current state of the art of web-tracking research, aiming to reveal the relevance and methodologies of this research area and creates a foundation for future work. In particular, this study addresses the following research questions: What methods are followed? What results have been achieved so far? What are potential future research areas? For these goals, a structured literature review based upon an established methodological framework is conducted. The identified articles are investigated with respect to the applied research methodologies and the aspects of web tracking they emphasize

Under the Spotlight: Web Tracking in Indian Partisan News Websites

India is experiencing intense political partisanship and sectarian divisions. The paper performs, to the best of our knowledge, the first comprehensive analysis on the Indian online news media with respect to tracking and partisanship. We build a dataset of 103 online, mostly mainstream news websites. With the help of two experts, alongside data from the Media Ownership Monitor of the Reporters without Borders, we label these websites according to their partisanship (Left, Right, or Centre). We study and compare user tracking on these sites with different metrics: numbers of cookies, cookie synchronizations, device fingerprinting, and invisible pixel-based tracking. We find that Left and Centre websites serve more cookies than Right-leaning websites. However, through cookie synchronization, more user IDs are synchronized in Left websites than Right or Centre. Canvas fingerprinting is used similarly by Left and Right, and less by Centre. Invisible pixel-based tracking is 50% more intense in Centre-leaning websites than Right, and 25% more than Left. Desktop versions of news websites deliver more cookies than their mobile counterparts. A handful of third-parties are tracking users in most websites in this study. This paper, by demonstrating intense web tracking, has implications for research on overall privacy of users visiting partisan news websites in India

Human-data interaction

We have moved from a world where computing is siloed and specialised, to a world where computing is ubiquitous and everyday. In many, if not most, parts of the world, networked computing is now mundane as both foreground (e.g., smartphones, tablets) and background (e.g., road tra c management, financial systems) technologies. This has permitted, and continues to permit, new gloss on existing interactions (e.g., online banking) as well as distinctively new interactions (e.g., massively scalable distributed real-time mobile gaming). An e ect of this increasing pervasiveness of networked computation in our environments and our lives is that data are also now ubiquitous: in many places, much of society is rapidly becoming “data driven”

Behind the scenes: a cross-country study into third-party website referencing and the online advertising ecosystem

The ubiquitous nature of the Internet provides an ideal platform for human communication, trade, information sharing and learning. Websites play a central role in these activities as they often act as a key point of interaction for individuals in navigating through cyberspace. In this article, we look beyond the visual interface of websites to consider exactly what occurs when a webpage is visited. In particular, we focus on the various web scripts that are often programmatically executed, to explore the extent to which third-party sites are referenced. Our aim is to study these references and the ecosystem that they create. To gain maximal impact while also allowing for a cross-country comparison, our study is scoped to an assessment of the top 250 sites in the UK, USA, Germany, Russia and Japan. From our analysis, there are various novel contributions of note. These include the empirical identification of a vast ecosystem of third-party information processing sites, especially advertisement networks, and the evidential discovery of a few significant players irrespective of country and locale. Through a user study, we also find that while individuals do have some knowledge of the prevalence of advertisements in websites, their understanding of the variety of activities that occur upon visiting websites, is not widely known. Going forward, we therefore advocate for increased transparency in such activities and the wider online advertisement ecosystem

Reproducibility and Replicability of Web Measurement Studies

Web measurement studies can shed light on not yet fully understood phenomena and thus are essential for analyzing how the modern Web works. This often requires building new and adjusting existing crawling setups, which has led to a wide variety of analysis tools for different (but related) aspects. If these efforts are not sufficiently documented, the reproducibility and replicability of the measurements may suffer - two properties that are crucial to sustainable research. In this paper, we survey 117 recent research papers to derive best practices for Web-based measurement studies and specify criteria that need to be met in practice. When applying these criteria to the surveyed papers, we find that the experimental setup and other aspects essential to reproducing and replicating results are often missing. We underline the criticality of this finding by performing a large-scale Web measurement study on 4.5 million pages with 24 different measurement setups to demonstrate the influence of the individual criteria. Our experiments show that slight differences in the experimental setup directly affect the overall results and must be documented accurately and carefully