Demographic Inference and Representative Population Estimates from Multilingual Social Media Data

Social media provide access to behavioural data at an unprecedented scale and granularity. However, using these data to understand phenomena in a broader population is difficult due to their non-representativeness and the bias of statistical inference tools towards dominant languages and groups. While demographic attribute inference could be used to mitigate such bias, current techniques are almost entirely monolingual and fail to work in a global environment. We address these challenges by combining multilingual demographic inference with post-stratification to create a more representative population sample. To learn demographic attributes, we create a new multimodal deep neural architecture for joint classification of age, gender, and organization-status of social media users that operates in 32 languages. This method substantially outperforms current state of the art while also reducing algorithmic bias. To correct for sampling biases, we propose fully interpretable multilevel regression methods that estimate inclusion probabilities from inferred joint population counts and ground-truth population counts. In a large experiment over multilingual heterogeneous European regions, we show that our demographic inference and bias correction together allow for more accurate estimates of populations and make a significant step towards representative social sensing in downstream applications with multilingual social media.Comment: 12 pages, 10 figures, Proceedings of the 2019 World Wide Web Conference (WWW '19

Challenges of Multi-Factor Authentication for Securing Advanced IoT (A-IoT) Applications

The unprecedented proliferation of smart devices together with novel communication, computing, and control technologies have paved the way for the Advanced Internet of Things~(A-IoT). This development involves new categories of capable devices, such as high-end wearables, smart vehicles, and consumer drones aiming to enable efficient and collaborative utilization within the Smart City paradigm. While massive deployments of these objects may enrich people's lives, unauthorized access to the said equipment is potentially dangerous. Hence, highly-secure human authentication mechanisms have to be designed. At the same time, human beings desire comfortable interaction with their owned devices on a daily basis, thus demanding the authentication procedures to be seamless and user-friendly, mindful of the contemporary urban dynamics. In response to these unique challenges, this work advocates for the adoption of multi-factor authentication for A-IoT, such that multiple heterogeneous methods - both well-established and emerging - are combined intelligently to grant or deny access reliably. We thus discuss the pros and cons of various solutions as well as introduce tools to combine the authentication factors, with an emphasis on challenging Smart City environments. We finally outline the open questions to shape future research efforts in this emerging field.Comment: 7 pages, 4 figures, 2 tables. The work has been accepted for publication in IEEE Network, 2019. Copyright may be transferred without notice, after which this version may no longer be accessibl

Analysis Role of ML and Big Data Play in Driving Digital Marketing's Paradigm Shift

Marketing strategies are being revolutionized by the development of user data and the expanding usability of Machine Learning (ML) as well as Big Data approaches. The wide variety of options that ML and Big Data applications provide in building and sustaining a competitive corporate edge are not fully understood by researchers and marketers. Based on a thorough analysis of academic and commercial literature, we offer a classification of ML and Big Data use cases in marketing in this article. In order to effectively employ ML and Big Data in marketing, we have discovered 11 recurrent use cases that are grouped into 4 homogenous families. These families are: fundamentals of the consumer, the consumer experience, decision-making, and financial impact. We go over the taxonomy's repeating patterns and offer a conceptual framework for understanding and extending it, emphasizing the practical ramifications for marketers and academics

Rethinking affordance

n/a – Critical survey essay retheorising the concept of 'affordance' in digital media context. Lead article in a special issue on the topic, co-edited by the authors for the journal Media Theory