Decentralized collaborative TTP free approach for privacy preservation in location based services

In recent trends, growth of location based services have been increased due to the large usage of cell phones, personal digital assistant and other devices like location based navigation, emergency services, location based social networking, location based advertisement, etc. Users are provided with important information based on location to the service provider that results the compromise with their personal information like user’s identity, location privacy etc. To achieve location privacy of the user, cryptographic technique is one of the best technique which gives assurance. Location based services are classified as Trusted Third Party (TTP) & without Trusted Third Party that uses cryptographic approaches. TTP free is one of the prominent approach in which it uses peer-to-peer model. In this approach, important users mutually connect with each other to form a network to work without the use of any person/server. There are many existing approaches in literature for privacy preserving location based services, but their solutions are at high cost or not supporting scalability.  In this paper, our aim is to propose an approach along with algorithms that will help the location based services (LBS) users to provide location privacy with minimum cost and improve scalability

User Controlled Privacy Protection in Location-Based Services

The rapid development of location-determining technologies has enabled tracking of people or objects more accurately than ever before and the volume and extent of tracking has increased dramatically over time. Within the broader domain of tracking technologies, location-based services (LBS) are a subset of capabilities that allow users to access information relative to their own physical location. However, the personal location information generated by such technologies is at risk of being misused or abused unless protection capabilities are built into the design of such systems. These concerns may ultimately prevent society from achieving the broad range of benefits that otherwise would be available to consumers. The assumption of the emerging location-based industry is that corporations will own and control location and other information about individuals. Traditionally, privacy has been addressed through minimum standard approaches. However, regulatory and technological approaches focused on one size fits all standards are ill equipped to accommodate the interests of individuals or broad groups of users. This research explores the possibility of developing an approach for protecting privacy in the use of location-based services that supports the autonomy of an individual through a combined technological and legal model that places the power to protect location privacy in the hands of consumers. A proof of concept user interface to illustrate how personal information privacy could be protected in the conceptual model is demonstrated. A major goal of this project is to create an operational vision supporting user controlled protection of privacy that can help direct technological efforts along appropriate paths

Multi-Dimensional-Personalization in mobile contexts

During the dot com era the word "personalisation” was a hot buzzword. With the fall of the dot com companies the topic has lost momentum. As the killer application for UMTS or the mobile internet has yet to be identified, the concept of Multi-Dimensional-Personalisation (MDP) could be a candidate. Using this approach, a recommendation of mobile advertisement or marketing (i.e., recommendations or notifications), online content, as well as offline events, can be offered to the user based on their known interests and current location. Instead of having to request or pull this information, the new service concept would proactively provide the information and services – with the consequence that the right information or service could therefore be offered at the right place, at the right time. The growing availability of "Location-based Services“ for mobile phones is a new target for the use of personalisation. "Location-based Services“ are information, for example, about restaurants, hotels or shopping malls with offers which are in close range / short distance to the user. The lack of acceptance for such services in the past is based on the fact that early implementations required the user to pull the information from the service provider. A more promising approach is to actively push information to the user. This information must be from interest to the user and has to reach the user at the right time and at the right place. This raises new requirements on personalisation which will go far beyond present requirements. It will reach out from personalisation based only on the interest of the user. Besides the interest, the enhanced personalisation has to cover the location and movement patterns, the usage and the past, present and future schedule of the user. This new personalisation paradigm has to protect the user’s privacy so that an approach supporting anonymous recommendations through an extended "Chinese Wall“ will be described

Privacy Issues of the W3C Geolocation API

The W3C's Geolocation API may rapidly standardize the transmission of location information on the Web, but, in dealing with such sensitive information, it also raises serious privacy concerns. We analyze the manner and extent to which the current W3C Geolocation API provides mechanisms to support privacy. We propose a privacy framework for the consideration of location information and use it to evaluate the W3C Geolocation API, both the specification and its use in the wild, and recommend some modifications to the API as a result of our analysis

Empowering users to control their privacy in context-aware system through interactive consent

Context-aware systems adapt their behaviour based on the context a user is in. Since context is potentially privacy sensitive information, users should be empowered to control how much of their context they are willing to share, under what conditions and for what purpose. We propose an interactive consent mechanism that allows this. It is interactive in the sense that users are asked for consent when a request for their context information is received. Our interactive consent mechanism complements a more traditional pre-configuration approach. We describe the architecture, the implementation of our interactive consent mechanism and a use case

Online advertising: analysis of privacy threats and protection approaches

Online advertising, the pillar of the “free” content on the Web, has revolutionized the marketing business in recent years by creating a myriad of new opportunities for advertisers to reach potential customers. The current advertising model builds upon an intricate infrastructure composed of a variety of intermediary entities and technologies whose main aim is to deliver personalized ads. For this purpose, a wealth of user data is collected, aggregated, processed and traded behind the scenes at an unprecedented rate. Despite the enormous value of online advertising, however, the intrusiveness and ubiquity of these practices prompt serious privacy concerns. This article surveys the online advertising infrastructure and its supporting technologies, and presents a thorough overview of the underlying privacy risks and the solutions that may mitigate them. We first analyze the threats and potential privacy attackers in this scenario of online advertising. In particular, we examine the main components of the advertising infrastructure in terms of tracking capabilities, data collection, aggregation level and privacy risk, and overview the tracking and data-sharing technologies employed by these components. Then, we conduct a comprehensive survey of the most relevant privacy mechanisms, and classify and compare them on the basis of their privacy guarantees and impact on the Web.Peer ReviewedPostprint (author's final draft

Economic location-based services, privacy and the relationship to identity

Mobile telephony and mobile internet are driving a new application paradigm: location-based services (LBS). Based on a person’s location and context, personalized applications can be deployed. Thus, internet-based systems will continuously collect and process the location in relationship to a personal context of an identified customer. One of the challenges in designing LBS infrastructures is the concurrent design for economic infrastructures and the preservation of privacy of the subjects whose location is tracked. This presentation will explain typical LBS scenarios, the resulting new privacy challenges and user requirements and raises economic questions about privacy-design. The topics will be connected to “mobile identity” to derive what particular identity management issues can be found in LBS