32,425 research outputs found
Studying Diffusion of Viral Content at Dyadic Level
Diffusion of information and viral content, social contagion and influence
are still topics of broad evaluation. As theory explaining the role of
influentials moves slightly to reduce their importance in the propagation of
viral content, authors of the following paper have studied the information
epidemic in a social networking platform in order to confirm recent theoretical
findings in this area. While most of related experiments focus on the level of
individuals, the elementary entities of the following analysis are dyads. The
authors study behavioral motifs that are possible to observe at the dyadic
level. The study shows significant differences between dyads that are more vs
less engaged in the diffusion process. Dyads that fuel the diffusion proccess
are characterized by stronger relationships (higher activity, more common
friends), more active and networked receiving party (higher centrality
measures), and higher authority centrality of person sending a viral message.Comment: ASONAM 2012, The 2012 IEEE/ACM International Conference on Advances
in Social Networks Analysis and Mining. IEEE Computer Society, pp. 1291-129
Searching for superspreaders of information in real-world social media
A number of predictors have been suggested to detect the most influential
spreaders of information in online social media across various domains such as
Twitter or Facebook. In particular, degree, PageRank, k-core and other
centralities have been adopted to rank the spreading capability of users in
information dissemination media. So far, validation of the proposed predictors
has been done by simulating the spreading dynamics rather than following real
information flow in social networks. Consequently, only model-dependent
contradictory results have been achieved so far for the best predictor. Here,
we address this issue directly. We search for influential spreaders by
following the real spreading dynamics in a wide range of networks. We find that
the widely-used degree and PageRank fail in ranking users' influence. We find
that the best spreaders are consistently located in the k-core across
dissimilar social platforms such as Twitter, Facebook, Livejournal and
scientific publishing in the American Physical Society. Furthermore, when the
complete global network structure is unavailable, we find that the sum of the
nearest neighbors' degree is a reliable local proxy for user's influence. Our
analysis provides practical instructions for optimal design of strategies for
"viral" information dissemination in relevant applications.Comment: 12 pages, 7 figure
Influence of Reciprocal links in Social Networks
In this Letter, we empirically study the influence of reciprocal links, in
order to understand its role in affecting the structure and function of
directed social networks. Experimental results on two representative datesets,
Sina Weibo and Douban, demonstrate that the reciprocal links indeed play a more
important role than non-reciprocal ones in both spreading information and
maintaining the network robustness. In particular, the information spreading
process can be significantly enhanced by considering the reciprocal effect. In
addition, reciprocal links are largely responsible for the connectivity and
efficiency of directed networks. This work may shed some light on the in-depth
understanding and application of the reciprocal effect in directed online
social networks
Spreading processes in Multilayer Networks
Several systems can be modeled as sets of interconnected networks or networks
with multiple types of connections, here generally called multilayer networks.
Spreading processes such as information propagation among users of an online
social networks, or the diffusion of pathogens among individuals through their
contact network, are fundamental phenomena occurring in these networks.
However, while information diffusion in single networks has received
considerable attention from various disciplines for over a decade, spreading
processes in multilayer networks is still a young research area presenting many
challenging research issues. In this paper we review the main models, results
and applications of multilayer spreading processes and discuss some promising
research directions.Comment: 21 pages, 3 figures, 4 table
A survey on Human Mobility and its applications
Human Mobility has attracted attentions from different fields of studies such
as epidemic modeling, traffic engineering, traffic prediction and urban
planning. In this survey we review major characteristics of human mobility
studies including from trajectory-based studies to studies using graph and
network theory. In trajectory-based studies statistical measures such as jump
length distribution and radius of gyration are analyzed in order to investigate
how people move in their daily life, and if it is possible to model this
individual movements and make prediction based on them. Using graph in mobility
studies, helps to investigate the dynamic behavior of the system, such as
diffusion and flow in the network and makes it easier to estimate how much one
part of the network influences another by using metrics like centrality
measures. We aim to study population flow in transportation networks using
mobility data to derive models and patterns, and to develop new applications in
predicting phenomena such as congestion. Human Mobility studies with the new
generation of mobility data provided by cellular phone networks, arise new
challenges such as data storing, data representation, data analysis and
computation complexity. A comparative review of different data types used in
current tools and applications of Human Mobility studies leads us to new
approaches for dealing with mentioned challenges
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