158 research outputs found
Success factors of Internet-based business models
The NASDAQ crash in April 2000 and the widespread stock market upheavals seem to question the success of the Internet economy. Alongside spectacular failures of dotcomes such as boo.com and webvan.com, however, there are also very on successful e-businesses such as eBay. In this paper, key results of empirical studies on critical success factors of Internet-based business models are presented and discussed. Because of several research limitations and the premature stage of development of e-business, much more sophisticated studies are needed in this new field of empirical research. --
Online shopping behavior in offline retail stores : strategic value for companies?
In a world where e-tailing and traditional in-store shopping live together and complement each other in several shopping activities (Chu, et. al, 2010), little is known about the possibility of an emerging reality in which online and offline shopping merge into one single phenomenon. The purpose of this dissertation is to explore whether consumers are willing to engage in a shopping behavior inside retail stores in a way that is similar to the one they have when shopping online. Additionally, it sheds light on the strategic value the online-offline shopping holds.
To accomplish these objectives, a smartphone shopping scenario is designed to represent a situation that enables consumers to perform in-store shopping tasks in a digital manner, mixing and enhancing the features and benefits of e-tailing with traditional retail store experience. Moreover, a research model, that includes preliminary assumptions and eleven hypotheses to be tested, is designed to fundament the research methodology used.
Based on this research model and the smartphone shopping scenario, a survey is conducted in order to collect empirical data on customer’s appraisal of the online-offline shopping process as well as their availability to permit recording their shopping data obtained after performing shopping tasks via smartphone. Furthermore, to access the strategic value of the online-offline shopping process, Resource-based View theory is used in order to identify the existence of possible sources of sustainable competitive advantage.
The findings from the research show that respondents value the characteristics of the online-offline shopping process as well as they are willing to permit recording their own shopping data so that they are able to benefit from a contextual personalized shopping experience while shopping in traditional retail stores.
The dissertation concludes that because customers value the characteristics of the online-offline shopping process they have a strong motivation to engage in an online-offline shopping behavior. Moreover, since they are willing to trade their shopping privacy for a contextual personalized shopping experience, it is plausible to admit that a strategy based on contextual personalization has potential to be strategic for retail companies. In fact, to generate such a strategy, the customer knowledge generated in the process is argued to be a firm resource that, combined with dynamic capabilities to leverage its utility in providing a contextual personalization experience, is considered to be a source of sustainable competitive advantage meaning the online-offline process has potential to be strategic to retail firms
An exploration into the practice of online service failure and recovery strategies in the Balkans
© 2018 To help managers better balance online service failures and recovery strategies, organisations are increasingly offering a variety of recovery programmes. Anecdotal reports suggest that organisations are experimenting with various recovery strategies, and particularly transitioning offline recovery strategies into the emerging technological tapestries. Drawing on data collected from two Balkan countries (Kosovo and Albania) with varying service failures, recovery strategies and levels of participation in online environments, this study examines how interactions between the customer and provider impact on recovery strategies. Unlike existing studies regarding online service failure and recovery strategies, we argue that rather than examining the subconscious of the customer as a stand-alone explanation for failure-recovery perceptions, interactions with the provider must also be taken into account. The current study extends the related construct of failure-recovery perceptions and it suggests that service failure generates different recovery strategies based on the contextual social world
Adopting Circular Economy Current Practices and Future Perspectives
The development of a closed-loop cycle is a necessary condition so as to develop a circular economy model as an alternative to the linear model, in order to maintain the value of products and materials for as long as possible. For this motive, the definition of the value must be demonstrated for both the environment and the economy. The presence of these analyses should be associated with the social dimension and the human component. A strong cooperation between social and technical profiles is a new challenge for all researchers. End of life of products attract a lot of attention, and the final output could be the production of technologies suitable for managing this waste
Reframing Urban Design to sequence developing world cities: designing for patterns in Yeoville/Bellevue, Johannesburg
This thesis is being submitted for the Degree of Masters In Urban Design at the University of the Witwatersrand, Johannesburg.Current understandings of Urban Design point towards the fact that
it is the art and science of city making. Like other aspects of Architecture,
it begins with a site analysis, followed by the formulation of
a vision for the built environment and thereafter a process of transforming
the vision into reality (Carmona et.al, 2003). Thus, Urban
Design is perceived as a discipline that gives rise to the form and
defi nition of the full spectrum of forces including social, economic,
cultural, ecological, political and aesthetic dynamics (Dixon,
2005). The role of the Urban Designer can therefore be understood
as central to a number of other stakeholders such as Traffi c Engineers
dealing with vehicular movement, Civil Engineers concerned
with structural design, Architects designing built form, Landscape
Architects designing open space, Urban Planners formulating policy
and the Property Developers involved in aspects of land investment.
However, as urban populations grow, become more diverse
and fragmented, the function of Urban Design and the role of the
Urban Designer becomes questionable (Madanipour, 1996).
The past tradition of thought in Urban Design (visual artistic approach)
incorporated a fi rm belief in the physical aspects of city
making relying on built form as a primary informant. This tradition
has, however, been replaced by a more recent tradition (social
usage approach) which incorporates a fi rm belief in interpreting
phenomena occurring in public space. This served as a response
married to the phenomenon of increased population density and
rapid urbanisation persistent in the developing city context due
to global migration patterns (Watson, 2009). Consequently, in its
plight to reframe Urban Design to sequence developing cities, this
thesis conducts a comparative analysis between developed and
developing world cities regarding national migratory, population
density and urbanisation trends and the effects that it poses on regions, cities and localities. In so doing, it progresses to a realisation
that increased living densities in turn spills over into
the public realm and onto the street edge for retail and social
service access purposes. Thus, a greater mix of uses in the
built environment is forged. The increased density of people
on sidewalks in essence stimulates transport movement as a
collector service which structures street connectivity systems
around retail facilities and social services. From the analytical
fi ndings here, this thesis recognises that there exist relationships
between built form confi guration and socio-economic activities
occurring in public space. In light of the above, the thesis
employs the combination of the visual artistic and social usage
approaches to form the making places approach, which
can be appropriate for Urban Design in developing cities.
After establishing a new approach, the thesis structures the
above-mentioned operations into an evolved conceptual
framework. Thus, the conceptual framework recognises that
time change in developing cities in conjunction with population
density and migration cause overlapping relationships between
building density, housing and social services, retailing,
land use mixes, transport/movement and street connectivity
across various scales and within the formal, semi-formal/semiinformal
and informal realms. With this being the case, the thesis
analyses current literature which argues that the broader
problem is the fact that the interrelatedness of the above-mentioned
concepts is negated in theory. It develops the problem
statement further by stating that a lack of the interrelatedness
of the concepts contained in the conceptual framework has in
turn infl uenced a lack of such in current research and urban
design practice in developing cities. This is confi rmed through measuring the extent to which three South African Urban
Design practice case studies consider concepts of building
density, housing and social services, retailing, land use
mixes, transport/movement and street connectivity across
various scales and acknowledging the lack thereof.
As a means of responding to the problem identifi ed
above, a set of research techniques is investigated using
a Yeoville/Bellevue, Johannesburg site-specifi c case with
the aim of assisting designers to better apply the evolved
conceptual framework. Simultaneously, the thesis uses
Yeoville/Bellevue as a focus area to illustrate the manner
in which building density, housing and social services,
retailing, land use mixes, transport/movement and street
connectivity can be considered across various scales. This
essentially progresses into the creation of an Urban Design
Framework for Yeoville/Bellevue that strengthens the linkages
between housing and social services, retailing and
transport/movement through using principles of street connectivity,
land use mix and building density creation. An
implementation strategy for the Design Framework is then
established.
Through the execution of the above process the collective
consideration of building density, housing and social services,
retailing, land use mixes, transport/movement and
street connectivity across various scales serves as the basis
for reframing Urban Design to suit developing cities
The effects of ethical governance on public trust : a comparative analysis of anti-corruption policies and procedures in Nigeria, Ghana, and Cameroon
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Personalized marketing - A qualitative study on tailored marketing online from a consumer's perspective
When consumers today navigate and shop online they meet different types of advertisements, both directly on the e-commerce website and through other channels. Many companies use personalized marketing as a way to create relationships with consumers. However, personalization today is a sensitive area and often twinned with privacy issues. Many consumers feel as they are being stalked. The purpose of this thesis is to investigate how consumers perceive personalized marketing in purchasing situations online when it is used as a customer relationship management-tool. The result should be of great use for practitioners that deal with retailing online in order to maximize the effect of their marketing efforts. Through qualitative interviews we intend to investigate consumers’ sensitivity concerning e-retailers data gathering on the Internet. Our main findings concern the degree of personalization in marketing messages, when personalization strengthens the consumer-company relationship and when it is seen as an intrusion on privacy
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