Secure webs and buying intention: the moderating role of usability

El presente trabajo ha planteado un modelo conceptual a fin de mostrar como los antecedentes de la intención de compra se ven reforzados en contextos de Webs altamente usables. Específicamente, el trabajo analiza en profundidad el rol moderador de la usabilidad en la explicación de la conexión entre seguridad de una Web e intención de compra. Entre ambos extremos (seguridad e intención de compra), se han incluido diversas variables para explicar mejor su conexión. Para ello, ha sido diseñada una Web ficticia de ropa dirigida al segmento joven de clase media. A fin de alterar la usabilidad de la Web se han realizado dos tipos de manipulaciones: la velocidad y la facilidad de uso de la Web. Las dos Webs creadas (alta usabilidad y baja usabilidad) fueron visitadas por un total de 170 encuestados que fueron compensados con un USB valorado en 15 euros. Los resultados muestran que la seguridad percibida en la Web acarrea tres interesantes efectos (especialmente para la Web altamente usable): (i) mejora las actitudes agrado, (ii) reduce el nivel de riesgo percibido; (iii) aumenta la confianza. Los dos últimos efectos, a su vez, acaban aumentando la intención de compra.. Por último, se ha demostrado que la usabilidad, efectivamente, refuerza las relaciones consideradas en el modelo propuesto para explicar la intención de compra.A conceptual model has been proposed to show how buying intention antecedents are reinforced in highly usable contexts. Specifically, this paper deeply analyses the moderator role of system variables (usability) on explaining the relationship between Web security and buying intention. Between both extremes (security and buying intention), several relationships have also been stated to better explain this effect. An “ideal” fictitious Website was designed for a non existent clothing company directed at the segment of middle class consumers. In order to alter Web usability, two blocks of changes were made, one concerning Website speed and the other related to ease of use. Our experiment sample consisted of 170 respondents who participated in exchange for a pen-drive (USB) valued at 15 euros. The results show that improving website security has three interesting effects (especially in high usable contexts): (i) it improves pleasure attitudes, (ii) reduces the level of perceived risk and (iii) increases trust. Secondly, it has been found that to increase buying intention, two actions must be taken: (i) to diminish perceived risk and (ii) to improve users’ pleasure attitudes towards the Website. Finally, usability has been found to have a moderating role in all the relationships considered (reinforcing them)

Business-to-business E-markets in textile industry: An empirical perspective

This research investigates the attitudes and perceptions of the E-Markets as members of their value chain in the textile industry. The study began by formulating a basic understanding of the nature of buyer-to-buyer (B2B)s well as electronic marketplaces. Fundamentally, E-markets change the relationship dynamics between buyers and sellers from one-to-one to many-to-many

Include 2011 : The role of inclusive design in making social innovation happen.

Include is the biennial conference held at the RCA and hosted by the Helen Hamlyn Centre for Design. The event is directed by Jo-Anne Bichard and attracts an international delegation

Design of a Web Application to Increase the Sales of the Company Neverland in Lima, Peru

Nowadays, the internet has become the most popular tool used to communicate and exchange information, but it is not very feasible due to the lack of knowledge of its proper use related to digital skills, hindering its benefits in the business part, as well as limited in the aspect of advertising and not very dynamic in the part of interaction with the customer. Therefore, the main objective that has been proposed is to design a web application to increase the sales of the company Neverland, Lima-2022. In the construction of the web application, the Visual Studio tool was used, plus the incorporation of a database in Microsoft SQL Server, where all the information within the web application is stored. The methodology applied is Scrum and Smart, which helped us to structure the project; where based on the user stories. The final product was obtained, the design of the web application of the Neverland Company. In order to measure the results, we incorporated a questionnaire for the company's clients to test its functionality. As a result, a high satisfaction rate of 96% was obtained, validating the web application for use in the Neverland Company. The conclusions show that implementing the web application generates greater productivity and control in sales orders in the company Neverland, Lima-2022. In addition to improving interaction with clients, it guarantees an increase in the number of clients and optimization of resources. In the future, the use of its own domain is contemplated

Wearable technology industry: challenges and opportunties in the European market

Wearable technology is a new industry which is develop. Smartwatches, activity trackers are done explains of these devices. In this new field, fashion and technology work together to create successful products with limitless function

Study applying simulation to improve a real production process in the context of Industry 4.0

During the thesis development, simulation theories and techniques will be applied to a part of the production process of an Italian manufacturing company. A simulation model of the steaming and washing phases will be developed to outline the automated and manual procedures that are performed in the AS-IS state. Several what-if scenarios will be then envisioned and simulated to analyze how the production activities could be re-engineered in the light of the new technological advancements, such as the introduction of full traceability

Country Reports 30 November 2001

A compilation of country reports on the activities of the various European Clean Clothes Campaigns from June 2001 to November 2001

Heart Failure Monitoring System Based on Wearable and Information Technologies

In Europe, Cardiovascular Diseases (CVD) are the leading source of death, causing 45% of all deceases. Besides, Heart Failure, the paradigm of CVD, mainly affects people older than 65. In the current aging society, the European MyHeart Project was created, whose mission is to empower citizens to fight CVD by leading a preventive lifestyle and being able to be diagnosed at an early stage. This paper presents the development of a Heart Failure Management System, based on daily monitoring of Vital Body Signals, with wearable and mobile technologies, for the continuous assessment of this chronic disease. The System makes use of the latest technologies for monitoring heart condition, both with wearable garments (e.g. for measuring ECG and Respiration); and portable devices (such as Weight Scale and Blood Pressure Cuff) both with Bluetooth capabilitie

Digitalization and Development

This book examines the diffusion of digitalization and Industry 4.0 technologies in Malaysia by focusing on the ecosystem critical for its expansion. The chapters examine the digital proliferation in major sectors of agriculture, manufacturing, e-commerce and services, as well as the intermediary organizations essential for the orderly performance of socioeconomic agents. The book incisively reviews policy instruments critical for the effective and orderly development of the embedding organizations, and the regulatory framework needed to quicken the appropriation of socioeconomic synergies from digitalization and Industry 4.0 technologies. It highlights the importance of collaboration between government, academic and industry partners, as well as makes key recommendations on how to encourage adoption of IR4.0 technologies in the short- and long-term. This book bridges the concepts and applications of digitalization and Industry 4.0 and will be a must-read for policy makers seeking to quicken the adoption of its technologies

Trend and need of Application Virtualization In Cloud Computing

As the variety of applications increases so does the complexity of delivering and managing those applications also increases, many organizations tried to manage that complexity by standardizing on a fixed portfolio of applications in a locked-down configuration. This approach reduces the IT labour costs, but the restrictions involved lead to a frustrating user experience and constraints on flexibility and business agility. Thus This paper presents a better solution that would enable IT to deliver and manage applications at reduced cost while enabling flexibility and agility. Here the concept of application virtualization which is a part of virtualization and how application virtualization is used by cloud computing to deliver application with fast speed, reliability and flexibility shall be discussed