The Case of Microsoft\u27s Surface Tablet: Going Behind the Strategy with SWOT

Following its development at Harvard Business School in the 1950s, the SWOT framework became a frequently used decision tool. While the complexity organizations confront in the modern business world has increased, SWOT provides an intuitive way to organize information into internal “Strengths and Weaknesses” and external “Opportunities and Threats.” Another reason that SWOT remains relevant is its flexibility that enables integrating other analysis tools. It also encompasses multiple steps of strategy development to cover analysis, formulating options, and implementation

Vietnam’s Economy: Success Story or Weird Dualism? A SWOT Analysis

A standard approach in business is to conduct something called “SWOT” analysis. This looks at the Strengths, Weaknesses, Opportunities and Threats facing a business. This paper will conduct a rudimentary SWOT analysis for the economy of Vietnam. Before beginning the analysis, there will be a brief digression to explain the word “dualism. ”

Investigating the learning transfer of genre features and conceptual knowledge from an academic literacy course to business studies: Exploring the potential of dynamic assessment

Academic literacy courses aim to enable higher education students to participate in their chosen academic fields as fully as possible. However, the extent to which these students transfer the academic skills taught in these courses to their chosen disciplines is still under-researched. This article reports on a study that investigated the potential of dynamic assessment (an assessment approach that blends instruction into assessment) in the transfer of genre features and conceptual knowledge among undergraduate business studies students in a UK public university. The data includes three students’ written assignments (N = nine), interviews (N = three) and business studies tutor (N = three) feedback. Drawing on Vygotskian sociocultural theory of learning and a genre theory based on Systemic Functional Linguistics, the data were analysed. The findings suggest that dynamic assessment may contribute to the transfer of genre features and conceptual knowledge to a new assessment context. Implications of this for academic literacy instruction and assessment design are presented

Review of Coffee Marketing Strategies in Business Competition

Increasing competition tension cannot be avoided. Information disclosure and the rapid pace of technology are the way. Developing a digital marketing strategy is a necessity. For those reason, this study aims to analyze several marketing strategies were compatible with the digital era. The research method used is descriptive qualitative, using three-stage decision, namely EFE Matrix, Competitive Matrix (CPM), IFE Matrix. Then the second stage is matching; SWOT Matrix and Big Strategy Matrix. The last stage is the Quantitative Strategic Planning Matrix (QSPM). The position of companies located in quadrant II needs to seriously evaluate their approach to the market. Even though their industry is growing, they cannot compete effectively, and they need to find out why the company's current approach is not effective and how companies can improve their competitiveness. In evaluating marketing strategies, the author analyzes the sustainability of the company. Based on the results of the above analysis, it is expected that a strategy that must be implemented by PT. Nedcoff

Development of the Marketing Strategy of Mediahost.sk on the Czech Market

Diplomová práca sa zameriava na vývoj marketingovej stratégie firmy Mediahost.sk na slovenskom trhu. Analyzuje makro a mikro prostredie v IT priemysle, a to najmä so zameraním na webhosting. Aktuálna marketingová stratégia spoločnosti je popísaná a hlavné ovplyvňujúce faktory sú rozpoznané. Diplomová práca obsahuje návrhy zmien a odporúčania zahrnuté v novej marketingovej stratégii spoločnosti. Navyše, je navrhnutý plán a rozpočet realizácie.The diploma thesis focuses on the development of marketing strategy of company Mediahost.sk in the Czech market. Analyzes macro and micro environment in the IT industry, especially focusing on webhosting. The current marketing strategy of the company is described and main influencing factors are identified. The thesis contains proposals and recommendations included in the new marketing strategy. In addition, the proposed plan and budget are introduced.

A hybrid Delphi-SWOT paradigm for oil and gas pipeline strategic planning in Caspian Sea basin

The Caspian Sea basin holds large quantities of both oil and natural gas that could help meet the increasing global demand for energy resources. Consequently, the oil and gas potential of the region has attracted the attention of the international oil and gas industry. The key to realizing the energy producing potential of the region is the development of transnational export routes to take oil and gas from the landlocked Caspian Sea basin to world markets. The evaluation and selection of alternative transnational export routes is a complex multi-criteria problem with conflicting objectives. The decision makers (DMs) are required to consider a vast amount of information concerning internal strengths and weaknesses of the alternative routes as well as external opportunities and threats to them. This paper presents a hybrid model that combines strength, weakness, opportunity and threat (SWOT) analysis with the Delphi metho

The Analysis of Premium Strategy and Vehicle Claims in Increasing Revenues of PT Asuransi Sinar Mas Tangerang

This research conducted  to determine the premium strategy and insurance claims at PT. Asuransi Sinar Mas Branch of Tangerang period 2005-2015 using SWOT analysis method. Through SWOT analysis can be known the premium strategy that can be applied by the company, This research used the qualitative and quantitative study Methods (combined method). Overall research results show that the SWOT analysis to increase the premium can be seen through the target premium set during one year that has reached the target by way of marketing mix, cooperate with some leasing, the company issued a car insurance product no claim money back, and with the tariff change from OJK where its motor vehicle line rises so that the premium goes bigger, as well as the number of new vehicle types out so that it becomes the stimulus for the customers to change the vehicle and usually insured. While the claim strategy used to suppress the number of claims that is with the acceptance control that is from the year 2005-2010 amounted to 9.51% decreased to 8.35% starting in 2011-2015 in the hope of increasing the underwriting incom