Market basket analysis : trend analysis of association rules in different time periods

Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research e CRMMarket basket analysis (i.e. Data mining technique in the field of marketing) is the method to find the associations between the items / item sets and based on those associations we can analyze the consumer behavior. In this research we have presented the variability of time, because with the change in time the habits or behavior of the customer also changes. For example, people wear warm clothes in winter and light clothes in summer. Similarly, customers purchase behavior also changes with the change in time. We study the problem of discovering association rules that display regular cyclic variation over time. This problem will allow us to access the changing trends in the purchase behavior of customers in a retail market, and we will be able to analyze the results which will display the changing trends of the association rules. In this research we will study the interaction between association rules and time. We worked on transactional data of a Belgian retail company and analyzed the results which will help the company to build up time period specific marketing strategies, promotional strategies, etc. to increase the profit of their company

Document analysis by means of data mining techniques

The huge amount of textual data produced everyday by scientists, journalists and Web users, allows investigating many different aspects of information stored in the published documents. Data mining and information retrieval techniques are exploited to manage and extract information from huge amount of unstructured textual data. Text mining also known as text data mining is the processing of extracting high quality information (focusing relevance, novelty and interestingness) from text by identifying patterns etc. Text mining typically involves the process of structuring input text by means of parsing and other linguistic features or sometimes by removing extra data and then finding patterns from structured data. Patterns are then evaluated at last and interpretation of output is performed to accomplish the desired task. Recently, text mining has got attention in several fields such as in security (involves analysis of Internet news), for commercial (for search and indexing purposes) and in academic departments (such as answering query). Beyond searching the documents consisting the words given in a user query, text mining may provide direct answer to user by semantic web for content based (content meaning and its context). It can also act as intelligence analyst and can also be used in some email spam filters for filtering out unwanted material. Text mining usually includes tasks such as clustering, categorization, sentiment analysis, entity recognition, entity relation modeling and document summarization. In particular, summarization approaches are suitable for identifying relevant sentences that describe the main concepts presented in a document dataset. Furthermore, the knowledge existed in the most informative sentences can be employed to improve the understanding of user and/or community interests. Different approaches have been proposed to extract summaries from unstructured text documents. Some of them are based on the statistical analysis of linguistic features by means of supervised machine learning or data mining methods, such as Hidden Markov models, neural networks and Naive Bayes methods. An appealing research field is the extraction of summaries tailored to the major user interests. In this context, the problem of extracting useful information according to domain knowledge related to the user interests is a challenging task. The main topics have been to study and design of novel data representations and data mining algorithms useful for managing and extracting knowledge from unstructured documents. This thesis describes an effort to investigate the application of data mining approaches, firmly established in the subject of transactional data (e.g., frequent itemset mining), to textual documents. Frequent itemset mining is a widely exploratory technique to discover hidden correlations that frequently occur in the source data. Although its application to transactional data is well-established, the usage of frequent itemsets in textual document summarization has never been investigated so far. A work is carried on exploiting frequent itemsets for the purpose of multi-document summarization so a novel multi-document summarizer, namely ItemSum (Itemset-based Summarizer) is presented, that is based on an itemset-based model, i.e., a framework comprise of frequent itemsets, taken out from the document collection. Highly representative and not redundant sentences are selected for generating summary by considering both sentence coverage, with respect to a sentence relevance score, based on tf-idf statistics, and a concise and highly informative itemset-based model. To evaluate the ItemSum performance a suite of experiments on a collection of news articles has been performed. Obtained results show that ItemSum significantly outperforms mostly used previous summarizers in terms of precision, recall, and F-measure. We also validated our approach against a large number of approaches on the DUC’04 document collection. Performance comparisons, in terms of precision, recall, and F-measure, have been performed by means of the ROUGE toolkit. In most cases, ItemSum significantly outperforms the considered competitors. Furthermore, the impact of both the main algorithm parameters and the adopted model coverage strategy on the summarization performance are investigated as well. In some cases, the soundness and readability of the generated summaries are unsatisfactory, because the summaries do not cover in an effective way all the semantically relevant data facets. A step beyond towards the generation of more accurate summaries has been made by semantics-based summarizers. Such approaches combine the use of general-purpose summarization strategies with ad-hoc linguistic analysis. The key idea is to also consider the semantics behind the document content to overcome the limitations of general-purpose strategies in differentiating between sentences based on their actual meaning and context. Most of the previously proposed approaches perform the semantics-based analysis as a preprocessing step that precedes the main summarization process. Therefore, the generated summaries could not entirely reflect the actual meaning and context of the key document sentences. In contrast, we aim at tightly integrating the ontology-based document analysis into the summarization process in order to take the semantic meaning of the document content into account during the sentence evaluation and selection processes. With this in mind, we propose a new multi-document summarizer, namely Yago-based Summarizer, that integrates an established ontology-based entity recognition and disambiguation step. Named Entity Recognition from Yago ontology is being used for the task of text summarization. The Named Entity Recognition (NER) task is concerned with marking occurrences of a specific object being mentioned. These mentions are then classified into a set of predefined categories. Standard categories include “person”, “location”, “geo-political organization”, “facility”, “organization”, and “time”. The use of NER in text summarization improved the summarization process by increasing the rank of informative sentences. To demonstrate the effectiveness of the proposed approach, we compared its performance on the DUC’04 benchmark document collections with that of a large number of state-of-the-art summarizers. Furthermore, we also performed a qualitative evaluation of the soundness and readability of the generated summaries and a comparison with the results that were produced by the most effective summarizers. A parallel effort has been devoted to integrating semantics-based models and the knowledge acquired from social networks into a document summarization model named as SociONewSum. The effort addresses the sentence-based generic multi-document summarization problem, which can be formulated as follows: given a collection of news articles ranging over the same topic, the goal is to extract a concise yet informative summary, which consists of most salient document sentences. An established ontological model has been used to improve summarization performance by integrating a textual entity recognition and disambiguation step. Furthermore, the analysis of the user-generated content coming from Twitter has been exploited to discover current social trends and improve the appealing of the generated summaries. An experimental evaluation of the SociONewSum performance was conducted on real English-written news article collections and Twitter posts. The achieved results demonstrate the effectiveness of the proposed summarizer, in terms of different ROUGE scores, compared to state-of-the-art open source summarizers as well as to a baseline version of the SociONewSum summarizer that does not perform any UGC analysis. Furthermore, the readability of the generated summaries has also been analyzed

SOFTENG 2023: the ninth international conference on advances and trends in software engineering

The Ninth International Conference on Advances and Trends in Software Engineering (SOFTENG 2023), held between April 24th and April 28th, 2023, continued a series of events focusing on these challenging aspects for software development and deployment, across the whole life-cycle. Software engineering exhibits challenging dimensions in the light of new applications, devices, and services. Mobility, user-centric development, smart-devices, e-services, ambient environments, e-health and wearable/implantable devices pose specific challenges for specifying software requirements and developing reliable and safe software. Specific software interfaces, agile organization and software dependability require particular approaches for software security, maintainability, and sustainability. We take here the opportunity to warmly thank all the members of the SOFTENG 2023 technical program committee, as well as all the reviewers. The creation of such a high-quality conference program would not have been possible without their involvement. We also kindly thank all the authors who dedicated much of their time and effort to contribute to SOFTENG 2023. We truly believe that, thanks to all these efforts, the final conference program consisted of top-quality contributions. We also thank the members of the SOFTENG 2023 organizing committee for their help in handling the logistics of this event. We hope that SOFTENG 2023 was a successful international forum for the exchange of ideas and results between academia and industry and for the promotion of progress in the field of software engineering

New Approach for Market Intelligence Using Artificial and Computational Intelligence

Small and medium sized retailers are central to the private sector and a vital contributor to economic growth, but often they face enormous challenges in unleashing their full potential. Financial pitfalls, lack of adequate access to markets, and difficulties in exploiting technology have prevented them from achieving optimal productivity. Market Intelligence (MI) is the knowledge extracted from numerous internal and external data sources, aimed at providing a holistic view of the state of the market and influence marketing related decision-making processes in real-time. A related, burgeoning phenomenon and crucial topic in the field of marketing is Artificial Intelligence (AI) that entails fundamental changes to the skillssets marketers require. A vast amount of knowledge is stored in retailers’ point-of-sales databases. The format of this data often makes the knowledge they store hard to access and identify. As a powerful AI technique, Association Rules Mining helps to identify frequently associated patterns stored in large databases to predict customers’ shopping journeys. Consequently, the method has emerged as the key driver of cross-selling and upselling in the retail industry. At the core of this approach is the Market Basket Analysis that captures knowledge from heterogeneous customer shopping patterns and examines the effects of marketing initiatives. Apriori, that enumerates frequent itemsets purchased together (as market baskets), is the central algorithm in the analysis process. Problems occur, as Apriori lacks computational speed and has weaknesses in providing intelligent decision support. With the growth of simultaneous database scans, the computation cost increases and results in dramatically decreasing performance. Moreover, there are shortages in decision support, especially in the methods of finding rarely occurring events and identifying the brand trending popularity before it peaks. As the objective of this research is to find intelligent ways to assist small and medium sized retailers grow with MI strategy, we demonstrate the effects of AI, with algorithms in data preprocessing, market segmentation, and finding market trends. We show with a sales database of a small, local retailer how our Åbo algorithm increases mining performance and intelligence, as well as how it helps to extract valuable marketing insights to assess demand dynamics and product popularity trends. We also show how this results in commercial advantage and tangible return on investment. Additionally, an enhanced normal distribution method assists data pre-processing and helps to explore different types of potential anomalies.Små och medelstora detaljhandlare är centrala aktörer i den privata sektorn och bidrar starkt till den ekonomiska tillväxten, men de möter ofta enorma utmaningar i att uppnå sin fulla potential. Finansiella svårigheter, brist på marknadstillträde och svårigheter att utnyttja teknologi har ofta hindrat dem från att nå optimal produktivitet. Marknadsintelligens (MI) består av kunskap som samlats in från olika interna externa källor av data och som syftar till att erbjuda en helhetssyn av marknadsläget samt möjliggöra beslutsfattande i realtid. Ett relaterat och växande fenomen, samt ett viktigt tema inom marknadsföring är artificiell intelligens (AI) som ställer nya krav på marknadsförarnas färdigheter. Enorma mängder kunskap finns sparade i databaser av transaktioner samlade från detaljhandlarnas försäljningsplatser. Ändå är formatet på dessa data ofta sådant att det inte är lätt att tillgå och utnyttja kunskapen. Som AI-verktyg erbjuder affinitetsanalys en effektiv teknik för att identifiera upprepade mönster som statistiska associationer i data lagrade i stora försäljningsdatabaser. De hittade mönstren kan sedan utnyttjas som regler som förutser kundernas köpbeteende. I detaljhandel har affinitetsanalys blivit en nyckelfaktor bakom kors- och uppförsäljning. Som den centrala metoden i denna process fungerar marknadskorgsanalys som fångar upp kunskap från de heterogena köpbeteendena i data och hjälper till att utreda hur effektiva marknadsföringsplaner är. Apriori, som räknar upp de vanligt förekommande produktkombinationerna som köps tillsammans (marknadskorgen), är den centrala algoritmen i analysprocessen. Trots detta har Apriori brister som algoritm gällande låg beräkningshastighet och svag intelligens. När antalet parallella databassökningar stiger, ökar också beräkningskostnaden, vilket har negativa effekter på prestanda. Dessutom finns det brister i beslutstödet, speciellt gällande metoder att hitta sällan förekommande produktkombinationer, och i att identifiera ökande popularitet av varumärken från trenddata och utnyttja det innan det når sin höjdpunkt. Eftersom målet för denna forskning är att hjälpa små och medelstora detaljhandlare att växa med hjälp av MI-strategier, demonstreras effekter av AI med hjälp av algoritmer i förberedelsen av data, marknadssegmentering och trendanalys. Med hjälp av försäljningsdata från en liten, lokal detaljhandlare visar vi hur Åbo-algoritmen ökar prestanda och intelligens i datautvinningsprocessen och hjälper till att avslöja värdefulla insikter för marknadsföring, framför allt gällande dynamiken i efterfrågan och trender i populariteten av produkterna. Ytterligare visas hur detta resulterar i kommersiella fördelar och konkret avkastning på investering. Dessutom hjälper den utvidgade normalfördelningsmetoden i förberedelsen av data och med att hitta olika slags anomalier

Data mining by means of generalized patterns

The thesis is mainly focused on the study and the application of pattern discovery algorithms that aggregate database knowledge to discover and exploit valuable correlations, hidden in the analyzed data, at different abstraction levels. The aim of the research effort described in this work is two-fold: the discovery of associations, in the form of generalized patterns, from large data collections and the inference of semantic models, i.e., taxonomies and ontologies, suitable for driving the mining proces

Data mining techniques for complex application domains

The emergence of advanced communication techniques has increased availability of large collection of data in electronic form in a number of application domains including healthcare, e- business, and e-learning. Everyday a large amount of records are stored electronically. However, finding useful information from such a large data collection is a challenging issue. Data mining technology aims automatically extracting hidden knowledge from large data repositories exploiting sophisticated algorithms. The hidden knowledge in the electronic data may be potentially utilized to facilitate the procedures, productivity, and reliability of several application domains. The PhD activity has been focused on novel and effective data mining approaches to tackle the complex data coming from two main application domains: Healthcare data analysis and Textual data analysis. The research activity, in the context of healthcare data, addressed the application of different data mining techniques to discover valuable knowledge from real exam-log data of patients. In particular, efforts have been devoted to the extraction of medical pathways, which can be exploited to analyze the actual treatments followed by patients. The derived knowledge not only provides useful information to deal with the treatment procedures but may also play an important role in future predictions of potential patient risks associated with medical treatments. The research effort in textual data analysis is twofold. On the one hand, a novel approach to discovery of succinct summaries of large document collections has been proposed. On the other hand, the suitability of an established descriptive data mining to support domain experts in making decisions has been investigated. Both research activities are focused on adopting widely exploratory data mining techniques to textual data analysis, which require overcoming intrinsic limitations for traditional algorithms for handling textual documents efficiently and effectively