On the Business Models of Cloud-based Modelling and Simulation for Decision Support

Simulation modelling is one of the techniques used for decision support in a wide range of domains and cloud computing is beginning to make some impact on simulation modelling by enabling ubiquitous, convenient and on-demand access to a variety of computing services. The cloud-based modelling and simulation (CBMS) literature has focused on how to develop CBMS tools using existing technologies. While this technical aspect is important, understanding the business aspect of CBMS is instrumental for its adoption by users and for ensuring the sustainability of the broader CBMS service supply chain. This paper presents a review of the business models adopted by vendors that provide Web or mobile applications for simulation modelling. An analysis of the offerings of these vendors provides some insights into how cloud services can be provided and used as part of CBMS business models. The study is conducted by reviewing the websites of simulation vendors. This study fills a gap in the literature on the business aspect of CBMS by providing insights into CBMS business model patterns. It highlights the importance of developing innovative business models that can help generate new market opportunities and revenue streams along the CBMS service supply chain. It also stresses the role of contracting in addressing the reported challenges and risks underpinning the provision and use of CBMS services

On the Business Models of Cloud-based Modelling and Simulation for Decision Support

Simulation modelling is one of the techniques used for decision support in a wide range of domains and cloud computing is beginning to make some impact on simulation modelling by enabling ubiquitous, convenient and on-demand access to a variety of computing services. The cloud-based modelling and simulation (CBMS) literature has focused on how to develop CBMS tools using existing technologies. While this technical aspect is important, understanding the business aspect of CBMS is instrumental for its adoption by users and for ensuring the sustainability of the broader CBMS service supply chain. This paper presents a review of the business models adopted by vendors that provide Web or mobile applications for simulation modelling. An analysis of the offerings of these vendors provides some insights into how cloud services can be provided and used as part of CBMS business models. The study is conducted by reviewing the websites of simulation vendors. This study fills a gap in the literature on the business aspect of CBMS by providing insights into CBMS business model patterns. It highlights the importance of developing innovative business models that can help generate new market opportunities and revenue streams along the CBMS service supply chain. It also stresses the role of contracting in addressing the reported challenges and risks underpinning the provision and use of CBMS services

The impact of Digital Platforms on Business Models: an empirical investigation on innovative start-ups

Digital platforms have the ability to connect people, organizations and resources with the aim of facilitating the core interactions between businesses and consumers as well as assuring a greater efficiency for the business management. New business concepts, such as innovative start-ups, are therefore created based on innovation, scalability and the relationships within the community around them. The purpose of this work is to deeply understand the evolution of business models brought by innovative and dynamic companies operating through online platforms. In order to achieve the objectives set, an exploratory multiple-case study was designed based on in-depth structured interviews. The aim was to conduct a mixed analysis, in order to rely both on qualitative and quantitative data. The structured interview protocol was therefore designed to collect and then analyse data concerning the company profile and managers’ perspectives on the phenomenon of interest. The interview protocol was submitted in advance and then face-to-face interviews were carried out with the following professional figures: Chief Executive Officer (CEO), General Manager, Chief Technology Officer (CTO), Marketing Manager and Developers. Collected data were analysed and processed through the Canvas Business Model in order to clearly outline similarities and differences among the sample. Results can be considered under two viewpoints. On the one hand, this work provides a detailed overview of the companies interviewed, according to the dimensions of: reference market dynamics, type and number of customers, scalability. On the other one, they allow to identify some success patterns regarding key activities, key resources, channel mix strategy, costs management, value proposition, customer segmentation, key partners and the way to obtain revenues. Results from the multiple-case study with 15 Italian start-ups provide interesting insights by comparing the innovative business models developed and highlighting key differences and similarities. verall, the start-ups analyzed, operating in several sectors, showed great growth prospects and the possibility to create value for their customers through innovative products and services offered through digital platforms

The Effect of the Internet of Things (IoT) on Education Business Model

The introduction of the Internet of Things (IoT) in education, which allows Internet based communications to happen between physical objects, sensors and controllers, has changed educational institutions massively. By embedding sensors in objects and integrating cloud computing, augmented reality, wearable technologies and big data in this platform, different parameters of the educational environment can be measured and analysed to provide useful information. It also has created a new interaction between people and the environment in educational organisation. In this research based on the recent IoT projects in education, we will categorize the application of IoT in education into four groups: energy management and real time ecosystem monitoring, monitoring student’s healthcare, classroom access control and improving teaching and learning. We will investigate and analyse how this platform has changed the Education Business Model and added new value propositions in such organizations based on the Canvas Business Model

The Business Models of Internet of Things Application Enablement Platforms

The Internet of Things (IoT) is the next phase in the evolution of the internet, where everyday objects are connected to the internet, and obtain the capacity to communicate with other devices and sense their environment. It is an important phenomenon, which not only has drastic ramifications for the business world, but for everyday life as well. However, there is a lack of literature covering IoT business models, i.e. how different applications of IoT can be transformed into ways of creating, delivering and capturing value. This thesis reviews previous research on IoT business models, and addresses the research gap by examining the business models of IoT application enablement platforms. IoT application enablement platforms have a crucial role within IoT as the middleware that connects the devices to applications and enterprise IT systems. The business models of IoT application enablement platforms are studied through qualitative interview research, which allowed the discovery of the most important elements of these business models. These elements were found through an inquiry into the most important business model building blocks and their respective types, which are the sub-elements inside each building block. Furthermore, the findings are juxtaposed with previous research about the business models of generic IoT applications. This comparison shows how the business models of IoT application enablement platforms differ from those that have been developed around generic IoT applications. The thesis also describes the theoretical implications, which pertain to previous research about IoT, and other auxiliary phenomena. The results of the study show the business model building blocks and types, which are the most important for the business models of IoT application enablement platforms. Furthermore, the differences between the business models of IoT application enablement platforms and generic IoT applications are reviewed. The study finds that value propositions and customer relationships are the most important building blocks for the business models of both IoT application enablement platforms and generic IoT applications. Furthermore, the business models of the two are mostly dissimilar as there are few types, which are important for the business models of both IoT application enablement platforms and generic IoT applications. While further research into IoT business models is needed, IoT practitioners can utilize the findings of this study as a reference for how an IoT business model can be configured

Using big data for customer centric marketing

This chapter deliberates on “big data” and provides a short overview of business intelligence and emerging analytics. It underlines the importance of data for customer-centricity in marketing. This contribution contends that businesses ought to engage in marketing automation tools and apply them to create relevant, targeted customer experiences. Today’s business increasingly rely on digital media and mobile technologies as on-demand, real-time marketing has become more personalised than ever. Therefore, companies and brands are striving to nurture fruitful and long lasting relationships with customers. In a nutshell, this chapter explains why companies should recognise the value of data analysis and mobile applications as tools that drive consumer insights and engagement. It suggests that a strategic approach to big data could drive consumer preferences and may also help to improve the organisational performance.peer-reviewe

ANVIA ENTERPRISE WIRELESS LOCAL AREA NETWORK MARKET ANALYZES AND BUSINESS MODEL ENHANCEMENTS.

For almost 15 years, since it has been released, Wi-Fi has been one of the dominant technologies in telecommunication world. However, because of its weaknesses related to security, interference and weak quality of service it has not been accepted as a viable business. Furthermore, it also operates in unlicensed spectrum bands which magnify these issues. On the other hand, technological innovations through new improvements in the world of Wi-Fi have made it one of the most popular indoor communication solutions for enterprises as well as in outdoor common meeting points. Therefore, it has become imperative to study this subject due to its popularity and several issues associated with this technology to create a viable business model for Anvia Oyj. In an attempt to contribute towards this field, present thesis provides a comprehensive theoretical framework that addresses WLAN technology from different aspects including Wi-Fi roaming as well as the description of business model segments. In order to strengthen enterprise WLAN business models, a comprehensive data was collected through different resources. First, an internal interview in Anvia Oyj based on its current enterprise WLAN business model was conducted. Secondly, two surveys were conducted in different enterprise WLAN customer segments; 32 interviews with small office home office (SOHO) enterprises and 10 interviews with SMEs/LEs and municipalities. Thirdly, a global enterprise WLAN market analysis was conducted through Internet resources. Based on these, analyzes, recommendations and business model enhancements are suggested in this thesis. The findings of this research will help Anvia Oyj to achieve better performance in enterprise WLAN business segment.fi=Opinnäytetyö kokotekstinä PDF-muodossa.|en=Thesis fulltext in PDF format.|sv=Lärdomsprov tillgängligt som fulltext i PDF-format

Contextual impacts on industrial processes brought by the digital transformation of manufacturing: a systematic review

The digital transformation of manufacturing (a phenomenon also known as "Industry 4.0" or "Smart Manufacturing") is finding a growing interest both at practitioner and academic levels, but is still in its infancy and needs deeper investigation. Even though current and potential advantages of digital manufacturing are remarkable, in terms of improved efficiency, sustainability, customization, and flexibility, only a limited number of companies has already developed ad hoc strategies necessary to achieve a superior performance. Through a systematic review, this study aims at assessing the current state of the art of the academic literature regarding the paradigm shift occurring in the manufacturing settings, in order to provide definitions as well as point out recurring patterns and gaps to be addressed by future research. For the literature search, the most representative keywords, strict criteria, and classification schemes based on authoritative reference studies were used. The final sample of 156 primary publications was analyzed through a systematic coding process to identify theoretical and methodological approaches, together with other significant elements. This analysis allowed a mapping of the literature based on clusters of critical themes to synthesize the developments of different research streams and provide the most representative picture of its current state. Research areas, insights, and gaps resulting from this analysis contributed to create a schematic research agenda, which clearly indicates the space for future evolutions of the state of knowledge in this field

The role of telecommunication companies in Internet of things

Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Information Systems and Technologies ManagementInternet of Things is pervading the enterprise and consumer worlds. This technological concept is leading towards pervasive connectivity and encompasses everything connected to the Internet, being used for defining objects that ‘talk’ with one another. As stated by many reports, it is expected to generate a huge amount of added value through applications and the resulting services. Telecommunication companies with their central role, and their well established ability to connect millions of devices, are in a distinctive situation brought by the opportunity of new revenue streams and new challenges resulting from this revolution of connectivity. Their share of the added value market that is generated by the IoT is going to be dependent on the role they are going to play in the value chain. The purpose of this work is to investigate the impact Internet of Things will have on the telecommunications industry and to identify and analyse the possible directions for telecommunication companies as they take their role in IoT. In addition the IoT value chain is examined, possible business models for telecommunication companies in IoT are identified, and technology and business related challanges are elaborated. Furthermore in this work, a case study on Makedonski Telekom AD is presented. Telecommunication companies, being in the process of planning and/or implementing IoT have several business models to consider. The ones that will position themselves highly on the value chain, will have to play smart in order not to focus too heavily on industry specific solutions and balance in adding highly differentiated vertical offers where feasible on one hand, and facilitate third‐party vertical solutions where differentiation is more difficult and the investment is too great on the other, so they do not underplay their hand in the connectivity and life cycle management layer