ANVIA ENTERPRISE WIRELESS LOCAL AREA NETWORK MARKET ANALYZES AND BUSINESS MODEL ENHANCEMENTS.

Abstract

For almost 15 years, since it has been released, Wi-Fi has been one of the dominant technologies in telecommunication world. However, because of its weaknesses related to security, interference and weak quality of service it has not been accepted as a viable business. Furthermore, it also operates in unlicensed spectrum bands which magnify these issues. On the other hand, technological innovations through new improvements in the world of Wi-Fi have made it one of the most popular indoor communication solutions for enterprises as well as in outdoor common meeting points. Therefore, it has become imperative to study this subject due to its popularity and several issues associated with this technology to create a viable business model for Anvia Oyj. In an attempt to contribute towards this field, present thesis provides a comprehensive theoretical framework that addresses WLAN technology from different aspects including Wi-Fi roaming as well as the description of business model segments. In order to strengthen enterprise WLAN business models, a comprehensive data was collected through different resources. First, an internal interview in Anvia Oyj based on its current enterprise WLAN business model was conducted. Secondly, two surveys were conducted in different enterprise WLAN customer segments; 32 interviews with small office home office (SOHO) enterprises and 10 interviews with SMEs/LEs and municipalities. Thirdly, a global enterprise WLAN market analysis was conducted through Internet resources. Based on these, analyzes, recommendations and business model enhancements are suggested in this thesis. The findings of this research will help Anvia Oyj to achieve better performance in enterprise WLAN business segment.fi=Opinnäytetyö kokotekstinä PDF-muodossa.|en=Thesis fulltext in PDF format.|sv=Lärdomsprov tillgängligt som fulltext i PDF-format

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