2,367 research outputs found
A Computational Model and Convergence Theorem for Rumor Dissemination in Social Networks
The spread of rumors, which are known as unverified statements of uncertain
origin, may cause tremendous number of social problems. If it would be possible
to identify factors affecting spreading a rumor (such as agents' desires, trust
network, etc.), then this could be used to slowdown or stop its spreading. A
computational model that includes rumor features and the way a rumor is spread
among society's members, based on their desires, is therefore needed. Our
research is centering on the relation between the homogeneity of the society
and rumor convergence in it and result shows that the homogeneity of the
society is a necessary condition for convergence of the spreading rumor.Comment: 29 pages, 7 figure
Spreading processes in Multilayer Networks
Several systems can be modeled as sets of interconnected networks or networks
with multiple types of connections, here generally called multilayer networks.
Spreading processes such as information propagation among users of an online
social networks, or the diffusion of pathogens among individuals through their
contact network, are fundamental phenomena occurring in these networks.
However, while information diffusion in single networks has received
considerable attention from various disciplines for over a decade, spreading
processes in multilayer networks is still a young research area presenting many
challenging research issues. In this paper we review the main models, results
and applications of multilayer spreading processes and discuss some promising
research directions.Comment: 21 pages, 3 figures, 4 table
Use of a controlled experiment and computational models to measure the impact of sequential peer exposures on decision making
It is widely believed that one's peers influence product adoption behaviors.
This relationship has been linked to the number of signals a decision-maker
receives in a social network. But it is unclear if these same principles hold
when the pattern by which it receives these signals vary and when peer
influence is directed towards choices which are not optimal. To investigate
that, we manipulate social signal exposure in an online controlled experiment
using a game with human participants. Each participant in the game makes a
decision among choices with differing utilities. We observe the following: (1)
even in the presence of monetary risks and previously acquired knowledge of the
choices, decision-makers tend to deviate from the obvious optimal decision when
their peers make similar decision which we call the influence decision, (2)
when the quantity of social signals vary over time, the forwarding probability
of the influence decision and therefore being responsive to social influence
does not necessarily correlate proportionally to the absolute quantity of
signals. To better understand how these rules of peer influence could be used
in modeling applications of real world diffusion and in networked environments,
we use our behavioral findings to simulate spreading dynamics in real world
case studies. We specifically try to see how cumulative influence plays out in
the presence of user uncertainty and measure its outcome on rumor diffusion,
which we model as an example of sub-optimal choice diffusion. Together, our
simulation results indicate that sequential peer effects from the influence
decision overcomes individual uncertainty to guide faster rumor diffusion over
time. However, when the rate of diffusion is slow in the beginning, user
uncertainty can have a substantial role compared to peer influence in deciding
the adoption trajectory of a piece of questionable information
The Impact of Social Curiosity on Information Spreading on Networks
Most information spreading models consider that all individuals are identical
psychologically. They ignore, for instance, the curiosity level of people,
which may indicate that they can be influenced to seek for information given
their interest. For example, the game Pok\'emon GO spread rapidly because of
the aroused curiosity among users. This paper proposes an information
propagation model considering the curiosity level of each individual, which is
a dynamical parameter that evolves over time. We evaluate the efficiency of our
model in contrast to traditional information propagation models, like SIR or
IC, and perform analysis on different types of artificial and real-world
networks, like Google+, Facebook, and the United States roads map. We present a
mean-field approach that reproduces with a good accuracy the evolution of
macroscopic quantities, such as the density of stiflers, for the system's
behavior with the curiosity. We also obtain an analytical solution of the
mean-field equations that allows to predicts a transition from a phase where
the information remains confined to a small number of users to a phase where it
spreads over a large fraction of the population. The results indicate that the
curiosity increases the information spreading in all networks as compared with
the spreading without curiosity, and that this increase is larger in spatial
networks than in social networks. When the curiosity is taken into account, the
maximum number of informed individuals is reached close to the transition
point. Since curious people are more open to a new product, concepts, and
ideas, this is an important factor to be considered in propagation modeling.
Our results contribute to the understanding of the interplay between diffusion
process and dynamical heterogeneous transmission in social networks.Comment: 8 pages, 5 figure
Evolutionary games on multilayer networks: A colloquium
Networks form the backbone of many complex systems, ranging from the Internet
to human societies. Accordingly, not only is the range of our interactions
limited and thus best described and modeled by networks, it is also a fact that
the networks that are an integral part of such models are often interdependent
or even interconnected. Networks of networks or multilayer networks are
therefore a more apt description of social systems. This colloquium is devoted
to evolutionary games on multilayer networks, and in particular to the
evolution of cooperation as one of the main pillars of modern human societies.
We first give an overview of the most significant conceptual differences
between single-layer and multilayer networks, and we provide basic definitions
and a classification of the most commonly used terms. Subsequently, we review
fascinating and counterintuitive evolutionary outcomes that emerge due to
different types of interdependencies between otherwise independent populations.
The focus is on coupling through the utilities of players, through the flow of
information, as well as through the popularity of different strategies on
different network layers. The colloquium highlights the importance of pattern
formation and collective behavior for the promotion of cooperation under
adverse conditions, as well as the synergies between network science and
evolutionary game theory.Comment: 14 two-column pages, 8 figures; accepted for publication in European
Physical Journal
- …