Improved quality of service-based cloud service ranking and recommendation model

One of the ongoing technologies which are used by large number of companies and users is cloud computing environment. This computing technology has proved that it provides certainly a different level of efficiency, security, privacy, flexibility and availability to its users. Cloud computing delivers on demand services to the users by using various service-based models. All these models work on utility-based computing such that users pay for their used services. Along with the various advantages of the cloud computing environment, it has its own limitations and problems such as efficient resource identification or discovery, security, task scheduling, compliance and sustainability. Among these resource identification and scheduling plays an important role because users always submits their jobs and expects responses in least possible time. Research is happening all around the world to optimize the response time, make span so as to reduce the burden on the cloud resources. In this paper, QoS based service ranking model is proposed for cloud computing environment to find the essential top ranked services. Proposed model is implemented in two phases. In the first phase, similarity computation between the users and their services is considered. In the second phase, computing the missing values based on the computed similarity measures is calculated. The efficiency of the proposed ranking is measured and the average precision correlation of the proposed ranking measure is showing better results than the existing measures

A Multi Criteria Recommendation Engine Model for Cloud Renderfarm Services

Cloud services that provide a complete platform for rendering the animation files using the resources in the cloud are known as cloud renderfarm services. This work proposes a multi criteria recommendation engine model for recommending these Cloud renderfarm services to animators. The services are recommended based on the functional requirements of the animation file to be rendered like the rendering software, plug-in required etc and the non functional Quality of Service (QoS) requirements like render node cost, time taken to upload animation files etc. The proposed recommendation engine model uses a domain specific ontology of renderfarm services to identify the right services that could satisfy the functional requirements of the user and ranks the identified services using the popular Multi Criteria Decision Analysis method like Simple Additive Weighting (SAW). The ranked list of services is provided as recommended services to the animators in the ranking order. The Recommendation model was tested to rank and recommend the cloud renderfarm services in multi criteria requirements by assigning different QoS criteria weight for each scenario. The ranking based recommendations were generated for six different scenarios and the results were analyzed. The results show that the services recommended for each scenario were different and were highly dependent on the weights assigned to each criterion

What attracts vehicle consumers’ buying:A Saaty scale-based VIKOR (SSC-VIKOR) approach from after-sales textual perspective?

Purpose: The increasingly booming e-commerce development has stimulated vehicle consumers to express individual reviews through online forum. The purpose of this paper is to probe into the vehicle consumer consumption behavior and make recommendations for potential consumers from textual comments viewpoint. Design/methodology/approach: A big data analytic-based approach is designed to discover vehicle consumer consumption behavior from online perspective. To reduce subjectivity of expert-based approaches, a parallel Naïve Bayes approach is designed to analyze the sentiment analysis, and the Saaty scale-based (SSC) scoring rule is employed to obtain specific sentimental value of attribute class, contributing to the multi-grade sentiment classification. To achieve the intelligent recommendation for potential vehicle customers, a novel SSC-VIKOR approach is developed to prioritize vehicle brand candidates from a big data analytical viewpoint. Findings: The big data analytics argue that “cost-effectiveness” characteristic is the most important factor that vehicle consumers care, and the data mining results enable automakers to better understand consumer consumption behavior. Research limitations/implications: The case study illustrates the effectiveness of the integrated method, contributing to much more precise operations management on marketing strategy, quality improvement and intelligent recommendation. Originality/value: Researches of consumer consumption behavior are usually based on survey-based methods, and mostly previous studies about comments analysis focus on binary analysis. The hybrid SSC-VIKOR approach is developed to fill the gap from the big data perspective