Data trend mining for predictive systems design

The goal of this research is to propose a data mining based design framework that can be used to solve complex systems design problems in a timely and efficient manner, with the main focus being product family design problems. Traditional data acquisition techniques that have been employed in the product design community have relied primarily on customer survey data or focus group feedback as a means of integrating customer preference information into the product design process. The reliance of direct customer interaction can be costly and time consuming and may therefore limit the overall size and complexity of the customer preference data. Furthermore, since survey data typically represents stated customer preferences (customer responses for hypothetical product designs, rather than actual product purchasing decisions made), design engineers may not know the true customer preferences for specific product attributes, a challenge that could ultimately result in misguided product designs. By analyzing large scale time series consumer data, new products can be designed that anticipate emerging product preference trends in the market space. The proposed data trend mining algorithm will enable design engineers to determine how to characterize attributes based on their relevance to the overall product design. A cell phone case study is used to demonstrate product design problems involving new product concept generation and an aerodynamic particle separator case study is presented for product design problems requiring attribute relevance characterization and product family clustering. Finally, it is shown that the proposed trend mining methodology can be expanded beyond product design problems to include systems of systems design problems such as military systems simulations

Understanding and modeling of aesthetic response to shape and color in car body design

This study explored the phenomenon that a consumer's preference on color of car body may vary depending on shape of the car body. First, the study attempted to establish a theoretical framework that can account for this phenomenon. This framework is based on the (modern-) Darwinism approach to the so-called evolutionary psychology and aesthetics. It assumes that human's aesthetic sense works like an agent that seeks for environmental patterns that potentially afford to benefit the underlying needs of the agent, and this seeking process is evolutionary fitting. Second, by adopting the framework, a pattern called “fundamental aesthetic dimensions” was developed for identifying and modeling consumer’s aesthetic response to car body shape and color. Next, this study developed an effective tool that is capable in capturing and accommodating consumer’s color preference on a given car body shape. This tool was implemented by incorporating classic color theories and advanced digital technologies; it was named “Color-Shape Synthesizer”. Finally, an experiment was conducted to verify some of the theoretical developments. This study concluded (1) the fundamental aesthetics dimensions can be used for describing aesthetics in terms of shape and color; (2) the Color-Shape Synthesizer tool can be well applied in practicing car body designs; and (3) mapping between semantic representations of aesthetic response to the fundamental aesthetics dimensions can likely be a multiple-network structure

Product design selection using online customer reviews

Product design selection is heavily constrained by its customer preference data acquisition process. Traditionally, the customer preference data is collected through survey-based methods such as conjoint; sometimes product prototypes are generated and evaluated by focused groups of customers. In this way, the data acquisition process can become costly and require a significant amount of time. The goal of this dissertation is to overcome the limitation of the traditional customer preference data acquisition process by making use of a new type of customer data - online customer reviews. Because online customer reviews are, to a large extent, freely available on the Internet copiously, using them for product design can significantly reduce the cost as well as the time. Of course, the data obtained from online reviews have some disadvantages too. For example, online reviews are freely expressed and can contain a lot of noise. In this dissertation, a new methodology is developed to extract useful data from online customer reviews from a single website, construct customer preference models and select a product design that provides a maximum expected profit. However, online customer reviews from a single website may not represent the market well. Furthermore, different websites may have their own procedures and formats to acquire customer reviews. A new approach is developed to systematically elicit customer data from multiple websites, construct customer preference models by considering website heterogeneity, and select a product design. The model from multiple websites is also extended to account for customer preference heterogeneity. The models obtained from the online customer reviews for single and multiple websites are compared and validated using a set of out-of-sample data. To demonstrate the applicability of the proposed models, a smartphone case study is used throughout the dissertation

Assessment, Implication, and Analysis of Online Consumer Reviews: A Literature Review

The onset of e-marketplace, virtual communities and social networking has appreciated the influential capability of online consumer reviews (OCR) and therefore necessitate conglomeration of the body of knowledge. This article attempts to conceptually cluster academic literature in both management and technical domain. The study follows a framework which broadly clusters management research under two heads: OCR Assessment and OCR Implication (business implication). Parallel technical literature has been reviewed to reconcile methodologies adopted in the analysis of text content on the web, majorly reviews. Text mining through automated tools, algorithmic contribution (dominant majorly in technical stream literature) and manual assessment (derived from the stream of content analysis) has been studied in this review article. Literature survey of both the domains is analyzed to propose possible area for further research. Usage of text analysis methods along with statistical and data mining techniques to analyze review text and utilize the knowledge creation for solving managerial issues can possibly constitute further work. Available at: https://aisel.aisnet.org/pajais/vol9/iss2/4

KEER2022

Avanttítol: KEER2022. DiversitiesDescripció del recurs: 25 juliol 202

Uncertainty analysis in product service system: Bayesian network modelling for availability contract

There is an emerging trend of manufacturing companies offering combined products and services to customers as integrated solutions. Availability contracts are an apt instance of such offerings, where product use is guaranteed to customer and is enforced by incentive-penalty schemes. Uncertainties in such an industry setting, where all stakeholders are striving to achieve their respective performance goals and at the same time collaborating intensively, is increased. Understanding through-life uncertainties and their impact on cost is critical to ensure sustainability and profitability of the industries offering such solutions. In an effort to address this challenge, the aim of this research study is to provide an approach for the analysis of uncertainties in Product Service System (PSS) delivered in business-to-business application by specifying a procedure to identify, characterise and model uncertainties with an emphasis to provide decision support and prioritisation of key uncertainties affecting the performance outcomes. The thesis presents a literature review in research areas which are at the interface of topics such as uncertainty, PSS and availability contracts. From this seven requirements that are vital to enhance the understanding and quantification of uncertainties in Product Service System are drawn. These requirements are synthesised into a conceptual uncertainty framework. The framework prescribes four elements, which include identifying a set of uncertainties, discerning the relationships between uncertainties, tools and techniques to treat uncertainties and finally, results that could ease uncertainty management and analysis efforts. The conceptual uncertainty framework was applied to an industry case study in availability contracts, where each of the four elements was realised. This application phase of the research included the identification of uncertainties in PSS, development of a multi-layer uncertainty classification, deriving the structure of Bayesian Network and finally, evaluation and validation of the Bayesian Network. The findings suggest that understanding uncertainties from a system perspective is essential to capture the network aspect of PSS. This network comprises of several stakeholders, where there is increased flux of information and material flows and this could be effectively represented using Bayesian Networks

Decision Support Systems

Decision support systems (DSS) have evolved over the past four decades from theoretical concepts into real world computerized applications. DSS architecture contains three key components: knowledge base, computerized model, and user interface. DSS simulate cognitive decision-making functions of humans based on artificial intelligence methodologies (including expert systems, data mining, machine learning, connectionism, logistical reasoning, etc.) in order to perform decision support functions. The applications of DSS cover many domains, ranging from aviation monitoring, transportation safety, clinical diagnosis, weather forecast, business management to internet search strategy. By combining knowledge bases with inference rules, DSS are able to provide suggestions to end users to improve decisions and outcomes. This book is written as a textbook so that it can be used in formal courses examining decision support systems. It may be used by both undergraduate and graduate students from diverse computer-related fields. It will also be of value to established professionals as a text for self-study or for reference

Collaborative-demographic hybrid for financial: product recommendation

Internship Report presented as the partial requirement for obtaining a Master's degree in Data Science and Advanced AnalyticsDue to the increased availability of mature data mining and analysis technologies supporting CRM processes, several financial institutions are striving to leverage customer data and integrate insights regarding customer behaviour, needs, and preferences into their marketing approach. As decision support systems assisting marketing and commercial efforts, Recommender Systems applied to the financial domain have been gaining increased attention. This thesis studies a Collaborative- Demographic Hybrid Recommendation System, applied to the financial services sector, based on real data provided by a Portuguese private commercial bank. This work establishes a framework to support account managers’ advice on which financial product is most suitable for each of the bank’s corporate clients. The recommendation problem is further developed by conducting a performance comparison for both multi-output regression and multiclass classification prediction approaches. Experimental results indicate that multiclass architectures are better suited for the prediction task, outperforming alternative multi-output regression models on the evaluation metrics considered. Withal, multiclass Feed-Forward Neural Networks, combined with Recursive Feature Elimination, is identified as the topperforming algorithm, yielding a 10-fold cross-validated F1 Measure of 83.16%, and achieving corresponding values of Precision and Recall of 84.34%, and 85.29%, respectively. Overall, this study provides important contributions for positioning the bank’s commercial efforts around customers’ future requirements. By allowing for a better understanding of customers’ needs and preferences, the proposed Recommender allows for more personalized and targeted marketing contacts, leading to higher conversion rates, corporate profitability, and customer satisfaction and loyalty

PERSONALIZED POINT OF INTEREST RECOMMENDATIONS WITH PRIVACY-PRESERVING TECHNIQUES

Location-based services (LBS) have become increasingly popular, with millions of people using mobile devices to access information about nearby points of interest (POIs). Personalized POI recommender systems have been developed to assist users in discovering and navigating these POIs. However, these systems typically require large amounts of user data, including location history and preferences, to provide personalized recommendations. The collection and use of such data can pose significant privacy concerns. This dissertation proposes a privacy-preserving approach to POI recommendations that address these privacy concerns. The proposed approach uses clustering, tabular generative adversarial networks, and differential privacy to generate synthetic user data, allowing for personalized recommendations without revealing individual user data. Specifically, the approach clusters users based on their fuzzy locations, generates synthetic user data using a tabular generative adversarial network and perturbs user data with differential privacy before it is used for recommendation. The proposed approaches achieve well-balanced trade-offs between accuracy and privacy preservation and can be applied to different recommender systems. The approach is evaluated through extensive experiments on real-world POI datasets, demonstrating that it is effective in providing personalized recommendations while preserving user privacy. The results show that the proposed approach achieves comparable accuracy to traditional POI recommender systems that do not consider privacy while providing significant privacy guarantees for users. The research\u27s contribution is twofold: it compares different methods for synthesizing user data specifically for POI recommender systems and offers a general privacy-preserving framework for different recommender systems. The proposed approach provides a novel solution to the privacy concerns of POI recommender systems, contributes to the development of more trustworthy and user-friendly LBS applications, and can enhance the trust of users in these systems