Modelling Fresh Strawberry Supply "From-Farm-to-Fork" as a Complex Adaptive Network

 The purpose of this study is to model and thereby enable simulation of the complete business entity of fresh food supply. A case narrative of fresh strawberry supply provides basis for this modelling. Lamming et al. (2000) point to the importance of discerning industry-specific product features (or particularities) regarding managing supply networks when discussing elements in "an initial classification of a supply network" while Fisher (1997) and Christopher et al. (2006, 2009) point to the lack of adopting SCM models to variations in products and market types as an important source of SCM failure. In this study we have chosen to move along a research path towards developing an adapted approach to model end-to-end fresh food supply influenced by a combination of SCM, system dynamics and complex adaptive network thinking...

Empirical Evidence of RFID Impacts on Supply Chain Performance

Purpose - The purpose of this paper is to investigate the actual benefits of radio frequency identification (RFID) on supply chain performance through the empirical evidence. Design/methodology/approach - The research reviews and classifies the existing quantitative empirical evidence of RFID on supply chain performance. The evidence is classified by process (operational or managerial) and for each process by effect (automational, informational, and transformational). Findings - The empirical evidence shows that the major effects from the implementation of RFID are automational effects on operational processes followed by informational effects on managerial processes. The RFID implementation has not reached transformational level on either operational or managerial processes. RFID has an automational effect on operational processes through inventory control and efficiency improvements. An informational effect for managerial processes is observed for improved decision quality, production control and the effectiveness of retail sales and promotions coordination. In addition, a three-stage model is proposed to explain the effects of RFID on the supply chain. Research limitations/implications - Limitations of this research include the use of secondary sources and the lack of consistency in performance measure definitions. Future research could focus on detailed case studies that investigate cross-functional applications across the organization and the supply chain. Practical implications - For managers, the empirical evidence presented can help them identify implementation areas where RFID can have the greatest impact. The data can be used to build the business case for RFID and therefore better estimate ROI and the payback period. Originality/value - This research fills a void in the literature by providing practitioners and researchers with a better understanding of the quantitative benefits of RFID in the supply chain

Agency Theory and Supply Chain Management: Goals and Incentives in Supply Chain Organisations

Purpose Agency theory (AT) offers opportunities to examine how the risk of opportunism can be prevented or minimised along supply chain organisations using incentives to achieve goal alignment. Methodology The study presents evidence of how members of such organisations achieve goal alignment through the use of incentives by empirically examining two complete supply chain organisations, including final customers, within the UK agri-food industry using a case study methodology. Findings The findings show that contractual goals can be divided into two different categories, shared supply chain organisational goals, and independent goals of each individual participant. In addition to monitoring ability, incentives can also be classified into short term financial and long term social incentives. Product attributes, in particular credence attributes, are also identified as having implications for both goals and incentives. Research limitations The supply chain perspective and case study methodology mean that the research findings cannot be generalised to other supply chains. A further limitation of the research is the use of different methods of data collection at the final customer point. Practical Implications Managers must ensure that appropriate incentives for all departments and individuals are designed to deliver the strategic goals of the supply chain organisation

Risk assessment and relationship management: practical approach to supply chain risk management

The literature suggests the need for incorporating the risk construct into the measurement of organisational performance, although few examples are available as to how this might be undertaken in relation to supply chains. A conceptual framework for the development of performance and risk management within the supply chain is evolved from the literature and empirical evidence. The twin levels of dyadic performance/risk management and the management of a portfolio of performance/risks is addressed, employing Agency Theory to guide the analysis. The empirical evidence relates to the downstream management of dealerships by a large multinational organisation. Propositions are derived from the analysis relating to the issues and mechanisms that may be employed to effectively manage a portfolio of supply chain performance and risks

FACTORS INFLUENCING THE PURCHASE OF YOGURTS AND DAIRY DESSERTS OF PRIVATE LABEL

Private labels play a key role in Marketing strategy and they have been studied by several researchers. In order to respond to adaptations to the market, private labels are fundamental to the retailers’ strategies. These brands overlap with those of the manufacturers, as they are vital to improving the value proposition in terms of price, image and quality. With this research, focused on the private labels and the category of yogurt and desserts, we try to understand the factors that influence the purchase of yogurts and desserts. The study uses the Focus Group technique for the collection and treatment of data analysis of content. It was concluded that the category of yogurt and dairy desserts is at a crossroads because there are antagonistic factors influencing the purchase and consumption. The category appears to be positively driven by the promotional pace and the greater capacity to assume as a substitute for milk at some moments of consumption. On the other hand, the category is also being pressured by unfavorable communicational and opinionated phenomena related to the drawbacks associated with milk consumption. The marks of reference seem to have reduced or stabilized the competitiveness of the private labels by the effect of the permanent promotional cycles

Using cross-functional, cross-firm teams to co-create value: The role of financial measures

Increasingly, the involvement of representatives from all major business functions in cross-functional, crossfirmteams is being viewed as a means to develop and maintain profitable business-to-business relationships.However, if the measurements of the value co-created in these relationships with customers and suppliers donot incorporate the financial outcomes of joint cross-functional initiatives, managers can be led to makedecisions that jeopardize the long-term profitability of the two firms. In this paper, the authors explore thedifferences in value co-creation when a company is linked to key customers and key suppliers through crossfunctionalteams and when it is not. Using a case study approach, the authors measured value co-creation infinancial terms and describe how managers changed their behaviors toward customers and suppliers whenthey were able to compare the value that was being co-created in each relationship. In each pair ofrelationships, one involved cross-functional teams and the other did not. The results indicate that crossfunctional,cross-firm involvement leads to increased value co-creation. The research suggests that marketingscholars and managers should emphasize the use of cross-functional teams that involve all major functions tomanage relationships with key customers, and should incorporate financial measures in the evaluation ofrelationship performance

The Chain of Quality through Integrated Product Development

Today, it is almost impossible to find a manufacturer who has not been significantly influenced by the quality culture, but it is evident that some are doing more to improve their product quality than others are. The so-called "Chain of Quality" through integrated product development is a useful metaphor since it recognises that quality is a continuing topic of attention throughout the product development process and that discrete, quality related activities in the process are inter-linked. Depending upon how the product development process is modelled, the chain can be viewed as open or closed with single or parallel threads. In this paper, the overall purpose of the chain, the nature and identity of its many links and the relationship of the chain to the product development process will be discussed. In so doing, this paper will present an overall picture of important product development strategies and practices that can have a key impact on product quality

Perceived congruence and online loyalty as segmentation variables in multichannel retailing: a comparison between appparel and electronics

As the interest of the literature on congruity between offline and online stores is relatively recent, empirical evidence is required to help marketing managers choose the most effective ways of contributing to the formation of consistent offerings as well as their contribution to generate customer loyalty. This study examines whether congruity can help to identify segments of heterogeneous consumers that differ significantly regarding these variables as well as other constructs related to the customer relationship with the retailer. The study attempts to identify which congruity attribute(s) are most relevant for differentiating customers by their loyalty towards the online store, so that retailers can design strategies for improving congruity between physical and online stores, and ultimately, increase online store loyalty

Constellations of public organic food procurement for youth. An interdisciplinary analytical tool

The research project “innovative Public Organic food Procurement for Youth” (iPOPY) combines a multitude of national and disciplinary perspectives: a necessary condition for a holistic understanding of public organic food procurement for youth (POPY). One challenge of such a research agenda lies in the integration of diverse results. This calls for an interdisciplinary research approach that facilitates discussion about results generated in different work packages (WP). This report sketches the methodological tool constellation analysis, one of the basic assumptions of which is that technical, natural and social elements and developments are closely intertwined and can only be analysed by taking into account their heterogeneity. Constellation analysis may serve as a bridging concept for the integration and synthesis of project results, which is a task of WP 1. This report presents preliminary results from an explorative constellation analysis of (organic) school meals. In the appendix, a list of definitions with regard to POPY is provided – the iPOPY glossary, which may later be further developed and published separately

Determining consumer expectations, attitudes and buying behaviour towards “low input” and organic foods

This paper reviews the first results and achievements of the QLIF SP1 “Determining consumer expectations and attitudes towards organic/low input food quality and safety”. The paper aims to illustrate the array of methodologies used and to discuss the ongoing research in light of the first results