ANALYSIS OF THE EFFECT OF MARKETING COMMUNICATION MIX ON BRAND LOYALTY OF HONDA HATCHBACK JAZZ CAR CASE STUDY AT HONDA WILTOP DEALERSHIP JAMBI CITY

The structure of the market causes any business to have been conscious of being a winner. Honda dealers Jambi City as one of the businesses that provide marketing should understand in this situation, only how to determine new targeting strategies, increase sales, but also retain customers, because they can affect the increase in revenue. This thesis is to analyze the effect of marketing communication mix on brand loyalty. products from Honda dealers Jambi City, and the elements of the marketing communication mix that have the most significant effect on customer brand loyalty in Jazz hatchback car products at Honda Jambi dealerships. Respondents to the survey were 95 people responsible for consumer brand loyalty. The data in this study are collectives with questionnaires, interviews and literature. The data analysis used in this study is statistical analysis, such as linear regression with the SPSS 16.0 software program. The results of this study show that almost all variables of the marketing communication mix in brand loyalty in purchasing, and five of them such as advertising, sales promotion, personal sales, direct marketing, publicity, are significantly influenced

Servitisation and value co-production in the UK music industry

Since the rise of music on the internet, record companies have reported falling sales of physical products. This has occurred at a time when technology has radically increased choice, availability and the opportunity for the consumer to purchase music. As the music industry has moved from a product to a service business model, has the loss of sales meant they have not taken their customers with them? This paper provides a description of different music consumers based upon quantitative analysis of consumer characteristics. The paper then undertakes an exploration of the relationship between the consumer groups and their purchasing preference in relation to intangible ‘service’ purchase such as downloaded music and the purchase of a tangible physical product such as CDs or vinyl. In addition, we analyse the relationship between consumer types and their propensity to actively engage with music communities, such as through engagement with social media, and thus their willingness to coproduce greater value. Finally we explore the moderating effects of age and time devoted to listening to music on purchasing preferences and music discovery

PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUASAN KONSUMEN MEBEL CV. MITRAS JEPARA UNTUK MENINGKATKAN KEPUTUSAN PEMBELIAN ULANG

The purpose of this study is to analyze the effect of product quality, price perception, promotion, and customer’s satisfication towards repurchasing in CV. Mebel Mitras Jepara. The writer uses Structural Equation Modeling (SEM) method in the analysis. In this study, there are two analyze techniques which are Confirmatory Factor Analysis and Regression Weight. The numbers of sample used in this study is 100 respondents. Based on the hypothesis summary, this study shows that product quality, price perception, promotion, and customer’s satisfication positively and significantly affect customer’s decision in repurchasing goods

A flexible architecture for manufacturing planning software maintenance

Computer software systems took on a new role in manufacturing planning with the introduction of Material Requirement Planning (MRP) system in 1965. The MRP system generates material requirement lists in response to given production requirements. In this way, inventory management, purchasing, and shipping activities are linked to manufacturing. In 1979, Manufacturing Resource Planning (MRP II) systems were introduced [VerDuin 1995]. MRP II typically includes planning applications, customer order entry, finished goods inventory, forecasting, sales analysis, production control, purchasing, inventory control, product data management, cost accounting, general ledger processing, payables, receivables, and payroll [Turbide 1995]. An emerging market is developing for software systems that expand the scope of\u27MRP II farther to encompass activities for the entire organization. Among these systems are Enterprise Resource Planning (ERP), Customer-Oriented Manufacturing Management System (COMMS), and Manufacturing Execution Systems (MES). These systems integrate marketing, manufacturing, sales, finance, and distribution to move beyond optimizing production alone, to optimizing the organization\u27s multiple objectives of low cost, rapid delivery, high quality, and customer satisfaction [VerDuin 1995]. MRP II is still the dominant solution for manufacturing in tens of thousands of companies. These companies range in size from less than a million dollars in sales right up to the top of Fortune 500 companies. However, this is a market penetration of only 11% which clearly shows the size and potential of the opportunity for MRP II development. Yet, despite the commonality of needs across the scope of manufacturing, there are distinct differences when comparing plant to plant, company to company, and industry to industry. Often MRP II has to be modified to adapt to a particular industry [Turbide 1993]. This modification often pushes the cost even higher and makes MRP II more out-of-reach for many companies. Therefore, it would be highly beneficial for the overall scope of manufacturing if a highly flexible low-cost MRP II system can be developed. This research presents a flexible architecture for development and maintenance of manufacturing planning software, especially MRP II. The architecture uses the concept of software reuse and is built on top of run-time object-oriented framework

Sales Promotion and Consumer Loyalty: A Study of Nigerian Tecommunication Industry

In today’s competitive business world customers are considered to be kings. Customers have several choices to make among alternative products, and they exercise a high level of influence in the market with respect to product size, quality and price. Hence, it is important for producers to meet the needs of customers in order to stay competitive. One of the marketing communication tools that is used in attracting the attention of the customer and build their loyalty is sales promotion. The aim of this paper therefore is to determine the effect of sales promotion on customer loyalty in the telecommunication industry. In this study, the survey method was used in gathering information from the respondents. Simple random sampling was used to select a sample size of 310, while descriptive and inferential statistical analyses were conducted with the aid of SPSS software. Producers spend a large part of their total marketing communication expenses on sales promotion. Hence, this paper attempts to find the effect of sales promotion on customer loyalty using a sample of customers of mobile telecommunication services. The paper found that, there is positive relationship between sales promotion and customer loyalty. More importantly, it was discovered that non-loyal customers are more prone to switch to competing products as a result of sales promotion than loyal customer

An assessment of supply chain and innovation management practices in the manufacturing industries in Turkey

This paper aims at assessing the supply chain and innovation management in the manufacturing industries in Turkey on an empirical basis. The assessments presented are based on parts of the data and information collected through the execution of the Competitive Strategies and Best Practices Benchmarking Questionnaire in 82 companies from four sectors of the manufacturing industries in Turkey. Results of these sectoral benchmarking studies reported elsewhere indicate the need of adopting product differentiation particularly through more knowledge intensive products as the dominant competitive strategy and also the need for improvement in various areas of supply chain as well as innovation management. In this paper, these issues are analysed through the survey results and some conclusions are drawn. Several policy measures applicable in near future are suggested for improving the areas found in need of improvement

The Global Networked Value Circle: A new model for best-in-class manufacturing

As companies face deflation, slowing production and declining prices, they will need to assess their entire value chain as they look for ways to keep costs low and improve efficiencies while continuing to innovate. To help address this challenge, this report reflects fresh research undertaken by Capgemini in collaboration with the University of Edinburgh into the ?Best-in-Class Global Manufacturing Value Chain?

Analysing B2B electronic procurement benefits – Information systems perspective

This paper presents electronic procurement benefits identified in four case companies. The benefits achieved in the case companies were classified according to taxonomies from the Information Systems discipline. Existing taxonomies were combined into a new taxonomy which allows evaluation of the complex e-procurement impact. Traditional financial-based methods failed to capture the nature of e-procurement benefits. In the new taxonomy, eprocurement benefits are classified using scorecard dimensions (strategic, tactical and operational), which allows the identification of areas of e-procurement impact, in addition the benefits characteristic is captured (tangible, intangible, financial and non-financial)