Technology and regulation 2021

Technology and Regulation (TechReg) is an international journal of law, technology and society, with an interdisciplinary identity. TechReg provides an online platform for disseminating original research on the legal and regulatory challenges posed by existing and emerging technologies (and their applications) including, but by no means limited to, the Internet and digital technology, artificial intelligence and machine learning, robotics, neurotechnology, nanotechnology, biotechnology, energy and climate change technology, and health and food technology. This book contains Volume 3 (2021) of the journal

Technology and regulation 2021

Technology and Regulation (TechReg) is an international journal of law, technology and society, with an interdisciplinary identity. TechReg provides an online platform for disseminating original research on the legal and regulatory challenges posed by existing and emerging technologies (and their applications) including, but by no means limited to, the Internet and digital technology, artificial intelligence and machine learning, robotics, neurotechnology, nanotechnology, biotechnology, energy and climate change technology, and health and food technology. This book contains Volume 3 (2021) of the journal

CHORUS Deliverable 2.2: Second report - identification of multi-disciplinary key issues for gap analysis toward EU multimedia search engines roadmap

After addressing the state-of-the-art during the first year of Chorus and establishing the existing landscape in multimedia search engines, we have identified and analyzed gaps within European research effort during our second year. In this period we focused on three directions, notably technological issues, user-centred issues and use-cases and socio- economic and legal aspects. These were assessed by two central studies: firstly, a concerted vision of functional breakdown of generic multimedia search engine, and secondly, a representative use-cases descriptions with the related discussion on requirement for technological challenges. Both studies have been carried out in cooperation and consultation with the community at large through EC concertation meetings (multimedia search engines cluster), several meetings with our Think-Tank, presentations in international conferences, and surveys addressed to EU projects coordinators as well as National initiatives coordinators. Based on the obtained feedback we identified two types of gaps, namely core technological gaps that involve research challenges, and “enablers”, which are not necessarily technical research challenges, but have impact on innovation progress. New socio-economic trends are presented as well as emerging legal challenges

THE POWER OF SPONSORSHIP PROGRAM IN ENHANCING BRAND IMAGE - A STUDY ON THE EFFECTIVENESS OF KIA SPONSORING THE FIFA WORLD CUP 2010

In this research, the effectiveness is defined by the success of a sponsorship program to capture the audience attention in elevating the brand power and brand image. Today, a large number of events are using sponsorship support to offer more exciting programs and to help defray rising costs. Sponsorship allows companies to reach specifically targeted niche markets without any waste. Sponsorship offers the possibility of achieving several goals at once. Just like attendance profiles, marketing opportunities or media coverage, this rich emotional content of sport events may affect sponsors’ return on investment. Most sponsorship deals involve long-term relationship. The visibility of sponsorship is bound to affect the image of the company as surely as the company’s logo and livery. Subsequently, an unpleasant thought-out sponsorship may deliver no effect or in certain case scenario it may backfire the sponsorship return on investment. The purpose of this quantitative study is to understand the effectiveness of Kia Motors sponsoring The FIFA World Cup 2010 to enhance branding. From the result of this research, it is clear that Congruence between Sponsor and Sponsored Object, Sponsored Object Category Involvement, Sponsor Category Involvement, Sponsorship Attitude helps the sponsorship program of Kia sponsoring The FIFA World Cup 2010 to be effective. Some of the respondent has also give a good opinion that sponsorship creates a better atmosphere in a sports competition as well as it is a colorful to the sport competition. It is good that Kia have chosen the World Cup as a sponsorship medium because it leads to a successful and effective sponsorship programsponsorship, marketing, effectiveness

What Privacy Is For

Privacy has an image problem. Over and over again, regardless of the forum in which it is debated, it is cast as old-fashioned at best and downright harmful at worst — anti-progressive, overly costly, and inimical to the welfare of the body politic. Yet the perception of privacy as antiquated and socially retrograde is wrong. It is the result of a conceptual inversion that relates to the way in which the purpose of privacy has been conceived. Like the broader tradition of liberal political theory within which it is situated, legal scholarship has conceptualized privacy as a form of protection for the liberal self. Its function is principally a defensive one; it offers shelter from the pressures of societal and technological change. So characterized, however, privacy is reactive and ultimately inessential. In fact, the liberal self who is the subject of privacy theory and privacy policymaking does not exist. The self who is the real subject of privacy law- and policy-making is socially constructed, emerging gradually from a preexisting cultural and relational substrate. For this self, the purpose of privacy is quite different. Privacy shelters dynamic, emergent subjectivity from the efforts of commercial and government actors to render individuals and communities fixed, transparent, and predictable. It protects the situated practices of boundary management through which self-definition and the capacity for self-reflection develop. So described, privacy is anything but old-fashioned, and trading it away creates two kinds of large systemic risk. First, privacy is an indispensable structural feature of liberal democratic political systems. Freedom from surveillance, whether public or private, is foundational to the capacity for critical self-reflection and informed citizenship. A society that permits the unchecked ascendancy of surveillance infrastructures cannot hope to remain a liberal democracy. Under such conditions, liberal democracy as a form of government is replaced, gradually but surely, by a form of government that I will call modulated democracy because it relies on a form of surveillance that operates by modulation: a set of processes in which the quality and content of surveillant attention is continually modified according to the subject’s own behavior, sometimes in response to inputs from the subject but according to logics that ultimately are outside the subject’s control. Second, privacy is also foundational to the capacity for innovation, and so the perception of privacy as anti-innovation is a non sequitur. A society that values innovation ignores privacy at its peril, for privacy also shelters the processes of play and experimentation from which innovation emerges. Efforts to repackage pervasive surveillance as innovation — under the moniker “Big Data” — are better understood as efforts to enshrine the methods and values of the modulated society at the heart of our system of knowledge production. In short, privacy incursions harm individuals, but not only individuals. Privacy incursions in the name of progress, innovation, and ordered liberty jeopardize the continuing vitality of the political and intellectual culture that we say we value

BlogForever D3.2: Interoperability Prospects

This report evaluates the interoperability prospects of the BlogForever platform. Therefore, existing interoperability models are reviewed, a Delphi study to identify crucial aspects for the interoperability of web archives and digital libraries is conducted, technical interoperability standards and protocols are reviewed regarding their relevance for BlogForever, a simple approach to consider interoperability in specific usage scenarios is proposed, and a tangible approach to develop a succession plan that would allow a reliable transfer of content from the current digital archive to other digital repositories is presented

Controlling Informational Society: A Google Error Analysis!

“Informational Society” is unceasingly discussed by all societies’ quadrants. Nevertheless, in spite of illustrating the most recent progress of western societies the complexity to characterize it is well-known. In this societal evolution the “leading role” goes to information, as a polymorphic phenomenon and a polysemantic concept. Given such claim and the need for a multidimensional approach, the overall amount of information available online has reached an unparalleled level, and consequently search engines become exceptionally important. Search engines main stream literature has been debating the following perspectives: technology, user level of expertise and confidence, organizational impact, and just recently power issues. However, the trade-off between informational fluxes versus control has been disregarded. So, our intention is to discuss such gap, and for that, the overall structure of the chapter is: information, search engines, control and its dimensions, and exploit Google as a case study