Price Competition in Online Combinatorial Markets

We consider a single buyer with a combinatorial preference that would like to purchase related products and services from different vendors, where each vendor supplies exactly one product. We study the general case where subsets of products can be substitutes as well as complementary and analyze the game that is induced on the vendors, where a vendor's strategy is the price that he asks for his product. This model generalizes both Bertrand competition (where vendors are perfect substitutes) and Nash bargaining (where they are perfect complements), and captures a wide variety of scenarios that can appear in complex crowd sourcing or in automatic pricing of related products. We study the equilibria of such games and show that a pure efficient equilibrium always exists. In the case of submodular buyer preferences we fully characterize the set of pure Nash equilibria, essentially showing uniqueness. For the even more restricted "substitutes" buyer preferences we also prove uniqueness over {\em mixed} equilibria. Finally we begin the exploration of natural generalizations of our setting such as when services have costs, when there are multiple buyers or uncertainty about the the buyer's valuation, and when a single vendor supplies multiple products.Comment: accept to WWW'14 (23rd International World Wide Web Conference

Competition Between Auctions

Even though auctions are capturing an increasing share of commerce, they are typically treated in the theoretical economics literature as isolated. That is, an auction is typically treated as a single seller facing multiple buyers or as a single buyer facing multiple sellers. In this paper, we review the state of the art of competition between auctions. We consider three different types of competition: competition between auctions, competition between formats, and competition between auctioneers vying for auction traffic. We highlight the newest experimental, statistical and analytical methods in the analysis of competition between auctions.auctions, bidding, competition, auction formats, auction houses

Online Auctions

The economic literature on online auctions is rapidly growing because of the enormous amount of freely available field data. Moreover, numerous innovations in auction-design features on platforms such as eBay have created excellent research opportunities. In this article, we survey the theoretical, empirical, and experimental research on bidder strategies (including the timing of bids and winner's-curse effects) and seller strategies (including reserve-price policies and the use of buy-now options) in online auctions, as well as some of the literature dealing with online-auction design (including stopping rules and multi-object pricing rules).

Coordination of Purchasing and Bidding Activities Across Markets

In both consumer purchasing and industrial procurement, combinatorial interdependencies among the items to be purchased are commonplace. E-commerce compounds the problem by providing more opportunities for switching suppliers at low costs, but also potentially eases the problem by enabling automated market decision-making systems, commonly referred to as trading agents, to make purchasing decisions in an integrated manner across markets. Most of the existing research related to trading agents assumes that there exists a combinatorial market mechanism in which buyers (or sellers) can bid (or sell) service or merchant bundles. Todayâ??s prevailing e-commerce practice, however, does not support this assumption in general and thus limits the practical applicability of these approaches. We are investigating a new approach to deal with the combinatorial interdependency challenges for online markets. This approach relies on existing commercial online market institutions such as posted-price markets and various online auctions that sell single items. It uses trading agents to coordinate a buyerâ??s purchasing and bidding activities across multiple online markets simultaneously to achieve the best overall procurement effectiveness. This paper presents two sets of models related to this approach. The first set of models formalizes optimal purchasing decisions across posted-price markets with fixed transaction costs. Flat shipping costs, a common e-tailing practice, are captured in these models. We observe that making optimal purchasing decisions in this context is NP-hard in the strong sense and suggest several efficient computational methods based on discrete location theory. The second set of models is concerned with the coordination of bidding activities across multiple online auctions. We study the underlying coordination problem for a collection of first or second-price sealed-bid auctions and derive the optimal coordination and bidding policies.

E-COMMERCE IN AGRICULTURE: DEVELOPMENT, STRATEGY, AND MARKET IMPLICATIONS

Marketing,

Using priced options to solve the exposure problem in sequential auctions

We propose a priced options model for solving the exposure problem of bidders with valuation synergies participating in a sequence of online auctions. We consider a setting in which complementary-valued items are offered sequentially by different sellers, who have the choice of either selling their item directly or through a priced option. In our model, the seller fixes the exercise price for this option, and then sells it through a first-price auction. We analyze this model from a decision-theoretic perspective and we show, for a setting where the competition is formed by local bidders (which desire a single item), that using options can increase the expected profit for both sides. Furthermore, we derive the equations that provide minimum and maximum bounds between which the bids of the synergy buyer are expected to fall, in order for both sides of the market to have an incentive to use the options mechanism. Next, we perform an experimental analysis of a market in which multiple synergy buyers are active simultaneously. We show that, despite the extra competition, some synergy buyers may benefit, because sellers are forced to set their exercise prices for options at levels which encourage participation of all buyers.</jats:p