Predicting Twitter user socioeconomic attributes with network and language information

Inferring socioeconomic attributes of social media users such as occupation and income is an important problem in computational social science. Automated inference of such characteristics has applications in personalised recommender systems, targeted computational advertising and online political campaigning. While previous work has shown that language features can reliably predict socioeconomic attributes on Twitter, employing information coming from users' social networks has not yet been explored for such complex user characteristics. In this paper, we describe a method for predicting the occupational class and the income of Twitter users given information extracted from their extended networks by learning a low-dimensional vector representation of users, i.e. graph embeddings. We use this representation to train predictive models for occupational class and income. Results on two publicly available datasets show that our method consistently outperforms the state-of-the-art methods in both tasks. We also obtain further significant improvements when we combine graph embeddings with textual features, demonstrating that social network and language information are complementary

Understanding and Measuring Psychological Stress using Social Media

A body of literature has demonstrated that users' mental health conditions, such as depression and anxiety, can be predicted from their social media language. There is still a gap in the scientific understanding of how psychological stress is expressed on social media. Stress is one of the primary underlying causes and correlates of chronic physical illnesses and mental health conditions. In this paper, we explore the language of psychological stress with a dataset of 601 social media users, who answered the Perceived Stress Scale questionnaire and also consented to share their Facebook and Twitter data. Firstly, we find that stressed users post about exhaustion, losing control, increased self-focus and physical pain as compared to posts about breakfast, family-time, and travel by users who are not stressed. Secondly, we find that Facebook language is more predictive of stress than Twitter language. Thirdly, we demonstrate how the language based models thus developed can be adapted and be scaled to measure county-level trends. Since county-level language is easily available on Twitter using the Streaming API, we explore multiple domain adaptation algorithms to adapt user-level Facebook models to Twitter language. We find that domain-adapted and scaled social media-based measurements of stress outperform sociodemographic variables (age, gender, race, education, and income), against ground-truth survey-based stress measurements, both at the user- and the county-level in the U.S. Twitter language that scores higher in stress is also predictive of poorer health, less access to facilities and lower socioeconomic status in counties. We conclude with a discussion of the implications of using social media as a new tool for monitoring stress levels of both individuals and counties.Comment: Accepted for publication in the proceedings of ICWSM 201

Identification of Online Users' Social Status via Mining User-Generated Data

With the burst of available online user-generated data, identifying online users’ social status via mining user-generated data can play a significant role in many commercial applications, research and policy-making in many domains. Social status refers to the position of a person in relation to others within a society, which is an abstract concept. The actual definition of social status is specific in terms of specific measure indicator. For example, opinion leadership measures individual social status in terms of influence and expertise in an online society, while socioeconomic status characterizes personal real-life social status based on social and economic factors. Compared with traditional survey method which is time-consuming, expensive and sometimes difficult, some efforts have been made to identify specific social status of users based on specific user-generated data using classic machine learning methods. However, in fact, regarding specific social status identification based on specific user-generated data, the specific case has several specific challenges. However, classic machine learning methods in existing works fail to address these challenges, which lead to low identification accuracy. Given the importance of improving identification accuracy, this thesis studies three specific cases on identification of online and offline social status. For each work, this thesis proposes novel effective identification method to address the specific challenges for improving accuracy. The first work aims at identifying users’ online social status in terms of topic-sensitive influence and knowledge authority in social community question answering sites, namely identifying topical opinion leaders who are both influential and expert. Social community question answering (SCQA) site, an innovative community question answering platform, not only offers traditional question answering (QA) services but also integrates an online social network where users can follow each other. Identifying topical opinion leaders in SCQA has become an important research area due to the significant role of topical opinion leaders. However, most previous related work either focus on using knowledge expertise to find experts for improving the quality of answers, or aim at measuring user influence to identify influential ones. In order to identify the true topical opinion leaders, we propose a topical opinion leader identification framework called QALeaderRank which takes account of both topic-sensitive influence and topical knowledge expertise. In the proposed framework, to measure the topic-sensitive influence of each user, we design a novel influence measure algorithm that exploits both the social and QA features of SCQA, taking into account social network structure, topical similarity and knowledge authority. In addition, we propose three topic-relevant metrics to infer the topical expertise of each user. The extensive experiments along with an online user study show that the proposed QALeaderRank achieves significant improvement compared with the state-of-the-art methods. Furthermore, we analyze the topic interest change behaviors of users over time and examine the predictability of user topic interest through experiments. The second work focuses on predicting individual socioeconomic status from mobile phone data. Socioeconomic Status (SES) is an important social and economic aspect widely concerned. Assessing individual SES can assist related organizations in making a variety of policy decisions. Traditional approach suffers from the extremely high cost in collecting large-scale SES-related survey data. With the ubiquity of smart phones, mobile phone data has become a novel data source for predicting individual SES with low cost. However, the task of predicting individual SES on mobile phone data also proposes some new challenges, including sparse individual records, scarce explicit relationships and limited labeled samples, unconcerned in prior work restricted to regional or household-oriented SES prediction. To address these issues, we propose a semi-supervised Hypergraph based Factor Graph Model (HyperFGM) for individual SES prediction. HyperFGM is able to efficiently capture the associations between SES and individual mobile phone records to handle the individual record sparsity. For the scarce explicit relationships, HyperFGM models implicit high-order relationships among users on the hypergraph structure. Besides, HyperFGM explores the limited labeled data and unlabeled data in a semi-supervised way. Experimental results show that HyperFGM greatly outperforms the baseline methods on individual SES prediction with using a set of anonymized real mobile phone data. The third work is to predict social media users’ socioeconomic status based on their social media content, which is useful for related organizations and companies in a range of applications, such as economic and social policy-making. Previous work leverage manually defined textual features and platform-based user level attributes from social media content and feed them into a machine learning based classifier for SES prediction. However, they ignore some important information of social media content, containing the order and the hierarchical structure of social media text as well as the relationships among user level attributes. To this end, we propose a novel coupled social media content representation model for individual SES prediction, which not only utilizes a hierarchical neural network to incorporate the order and the hierarchical structure of social media text but also employs a coupled attribute representation method to take into account intra-coupled and inter-coupled interaction relationships among user level attributes. The experimental results show that the proposed model significantly outperforms other stat-of-the-art models on a real dataset, which validate the efficiency and robustness of the proposed model

Towards Real-Time, Country-Level Location Classification of Worldwide Tweets

In contrast to much previous work that has focused on location classification of tweets restricted to a specific country, here we undertake the task in a broader context by classifying global tweets at the country level, which is so far unexplored in a real-time scenario. We analyse the extent to which a tweet's country of origin can be determined by making use of eight tweet-inherent features for classification. Furthermore, we use two datasets, collected a year apart from each other, to analyse the extent to which a model trained from historical tweets can still be leveraged for classification of new tweets. With classification experiments on all 217 countries in our datasets, as well as on the top 25 countries, we offer some insights into the best use of tweet-inherent features for an accurate country-level classification of tweets. We find that the use of a single feature, such as the use of tweet content alone -- the most widely used feature in previous work -- leaves much to be desired. Choosing an appropriate combination of both tweet content and metadata can actually lead to substantial improvements of between 20\% and 50\%. We observe that tweet content, the user's self-reported location and the user's real name, all of which are inherent in a tweet and available in a real-time scenario, are particularly useful to determine the country of origin. We also experiment on the applicability of a model trained on historical tweets to classify new tweets, finding that the choice of a particular combination of features whose utility does not fade over time can actually lead to comparable performance, avoiding the need to retrain. However, the difficulty of achieving accurate classification increases slightly for countries with multiple commonalities, especially for English and Spanish speaking countries.Comment: Accepted for publication in IEEE Transactions on Knowledge and Data Engineering (IEEE TKDE

Diffusion of Lexical Change in Social Media

Computer-mediated communication is driving fundamental changes in the nature of written language. We investigate these changes by statistical analysis of a dataset comprising 107 million Twitter messages (authored by 2.7 million unique user accounts). Using a latent vector autoregressive model to aggregate across thousands of words, we identify high-level patterns in diffusion of linguistic change over the United States. Our model is robust to unpredictable changes in Twitter's sampling rate, and provides a probabilistic characterization of the relationship of macro-scale linguistic influence to a set of demographic and geographic predictors. The results of this analysis offer support for prior arguments that focus on geographical proximity and population size. However, demographic similarity -- especially with regard to race -- plays an even more central role, as cities with similar racial demographics are far more likely to share linguistic influence. Rather than moving towards a single unified "netspeak" dialect, language evolution in computer-mediated communication reproduces existing fault lines in spoken American English.Comment: preprint of PLOS-ONE paper from November 2014; PLoS ONE 9(11) e11311