130,267 research outputs found

    Understanding Mass Persuasion and Propaganda in Malaysian Newspaper Crime Images using the Model of Jowet and Donnell Model

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    Propaganda and persuasion are synonymous with media at present, a form of communication that used and found in the media: television, internet, radio, newspapers, magazines, and so on. This research focuses on Crime Image in Malaysian Primetime Newspaper. This paper's objective is to understand the Mass Persuasion and propaganda in Malaysian Newspaper: Crime images by using the Jowett and Donnell models as a guideline. Persuasion and propaganda are two essential elements in a criminal image that is displayed in the newspaper as can to attract the attention and interest of society and its general readers. In conclusion; this paper is to gather information and to understand the Mass Persuasion and propaganda in Malaysian Newspaper: Crime images by using the Jowett and Donnell models as a guideline.    Keywords: Mass Persuasion, Propaganda, Crime Image, Jowett and Donnell Model.    eISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.   DOI: https://doi.org/10.21834/ebpj.v5iSI1.231

    Where Rhetoric and Lean Meet

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    This paper aims at an initial analysis and explanation of lean through the lens of the discipline of rhetoric. First, the ancient origin, central ideas, subsequent history and current interpretations of rhetoric are outlined. Then, the overall meeting points of rhetoric and lean are discussed. At the outset, it is contended that certain arguments that can be used as a justification in rhetoric seem fertile for understanding the difference between lean and conventional management. Then, persuasion towards compliance in production is discussed. The field of visual management is argued to have an implicit foundation in rhetoric. The existence of a common ground of values, facts and presumptions between the speaker and the audience is emphasized in rhetoric; it is contended that lean construction in many ways endeavours to create such a common ground among the project participants. Regarding deliberation, the rhetorical dimensions in the methods of A3 and Choosing by Advantages are discussed. Further, Target Value Design is identified as based, for their part, on rhetorical ideas. In conclusion, it is contended that many aspects of lean, which as such may seem odd and perhaps peri

    Applying a unified public relations evaluation model in a European context

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    The evaluation of public relations programmes has been a topic of keen interest to the public relations community for many years. A number of three level/stage models have been proposed to describe and explain the evaluation process. They have not been successful in terms of practitioner acceptance and have been criticised for being unrealistic and lacking feedback mechanisms. More recently the short-term and continuing models have been developed in response to these criticisms. This paper suggests a Unified Evaluation model which uses an established analysis of the communication/persuasion process as a framework to integrate and unify existing models that describe the public relations evaluation process. The proposed testing of this model in a European, transnational context is then outlined

    Relationship-Based Persuasion: A Guide for the CPA

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    An issue faced by a CPA on a regular basis is how to persuade a client to take a recommended action. Maybe your client is unprepared financially for the future and needs to establish a retirement account. As much as your client understands the importance of planning for retirement, the allure of a new car or a kitchen renovation may be too great, and that sensible alternative you are recommending may be ignored until some uncertain future date. Or, maybe the client’s internal controls are inadequate. For many small businesses, where trust in employees is paramount, internal controls may be weak or lacking. You would like to persuade your client to consider implementing some critical controls over petty cash. How do you best communicate this need to your client? How can you persuade him/her to accept your recommendation? There are many approaches to persuasion. This paper outlines an effective method of persuasion that CPAs may apply

    Three Performativities of Innovation in Public Transport Planning

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    The article scrutinizes planners’ stories of innovation in contemporary public transport planning in three Scandinavian contexts (Denmark, Sweden and Norway). This analysis is accomplished by adapting Judith Butler’s post-structural feminist critical theory on performativity to the planning context. This theoretical framework is used to illuminate how planning is dynamically renewed, revised and consolidated over time by the individual routine actions of planners. From this perspective, the research identifies a set of repetitive acts–as recognizing specific windows of opportunity, anticipate and respond to political signals and create arguments and means of communication and persuasion–that constitute the contemporary transformation of professional practice in relation to planning politics. This analytics of performativity reveals how professional planning practices engage with transformative capacities of reshaping, re-enacting and re-experiencing guidance for the future within a set of meanings and forms of legitimation. These findings are intended to contribute to present and future planning practice and education in Scandinavian countries and elsewhere

    Smart Chart 3.0

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    Whether you are just starting the communications planning process, checking in on a communications campaign already in progress, or interested in reviewing an effort you have already executed, the Smart Chart 3.0TM will help you assess your strategic decisions to ensure that your communications strategy delivers high impact.Strategic communications decisions are the building blocks of any successful communications planning and implementation effort. When used correctly, this tool will create stronger outcomes and help you use resources more effectively
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