Pengaruh Persepsi Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Cat Nippon Paint (Studi Pada Pelanggan Cat Nippon Paint Di Gresik)

When companies experience an increase in sales, it leads to profitability and sustains their business. One of the strategies is to improve product quality and setting appropriate pricing strategies. Enhancing product quality is necessary to retain customers and can also encourage other consumers to purchase the offered products. The objective of this study is to examine the influence of price perception and product quality on the purchasing decisions of Nippon Paint in Gresik. The population for this research was sampled using nonprobability sampling with a convenience sampling technique, with a total of 100 respondents. Data was collected using a questionnaire. Multiple linear regression analysis using IBM SPSS Statistics 22 was employed as the analytical technique in this study. Based on the test results, price perception has a significant influence on purchasing decisions, indicating that customers’ perception of the price plays a significant role in their decision making process. On the other hand, the study found that promotions have a non-significant impact on purchasing decision. Keywords: price perception; product quality; purchasing decisio

Analysis about the Effects of Ease of Use Site, Information Quality, Purchasing Trust, and Price Impression Towards Using of Online Shopping Blibli on Community in Semarang

This research aims to analyze the influence of ease of use site, quality information, purchasing trust, and the impression of price against visitor’s shopping intention on Blibi. The sampling method used on this research is probability sampling with random sampling technique. Samples were collected from 258 respondents who are community in Semarang who have visited the site Blibi. Analysis method used here is multiple regression analysis which includes validity test, reliability test, classic assumption test, multiple linear regression test, t-test, f-test, determination test. The result showed that the ease of use of the site, quality informartion, purchasing trust, and the impression of price has positive influence towards the shopping intention

Pengaruh Kredibilitas Celebrity Endorser dan Kewajaran Harga terhadap Niat Beli Konsumen Wanita pada Online Shop Produk Pakaian

The purpose of this study was to determine the influence of celebrity endorser credibility is seen from the attraction, confidence, expertise and fairness of the price to the consumer's purchase intention in online women clothing shop products. The study was conducted in the city of Denpasar by taking a sample of 110 respondents using purposive sampling method. Collecting data using a questionnaire instrument with a 5-point Likert scale. Hypothesis testing is performed by multiple linear regression. Based on the results of the study, it was found that the variable attractiveness, confidence, expertise, and price reasonableness positive and significant effect on purchase intention. Based on the results of this study suggested that marketers utilize celebrity endorser credibility, as well as set a reasonable price. Through this strategy the expected consumer purchase intention in online shopping for women's clothing will increase. Persuasive and affective consumer will be easily influenced by the credibility and reasonable pricing for consumers in enhancing their purchasing intentions

Dynamic Pricing in Major League Baseball Tickets: Issues and Challenges

A rapidly growing trend in the business of professional sports is the use of dynamic pricing as a tool for maximizing revenue generation. Dynamic pricing (DP) is defined as a system in which prices respond to supply and demand pressures in a real time (or nearly real time) manner (Sahay 2007). American Airlines is credited with the first widespread use of DP as a pricing tool to handle the mismatches in supply and demand for certain flights (McAfee & te Velde 2006). DP has spread to numerous other industries, including entertainment, hotels, manufacturing to order, and lately, to Major League Baseball

Pengaruh Kualitas Makanan dan Persepsi Harga terhadap Keputusan Pembelian Kembali melalui Kepuasan Pelanggan Crunchaus Salads di Pakuwon Mall Surabaya

Penelitian ini bertujuan untuk menganalisis pengaruh dari kualitas makanan dan persepsi harga terhadap keputusan pembelian kembali melalui kepuasan pelanggan pada USAha bisnis menjual makanan gerai Crunchaus Salads di Pakuwon Mall Surabaya. Jenis penelitian kuantitatif dengan besar sampel 100 responden yang harus berumur diatas 18 tahun dan pernah melakukan pembelian pada gerai Crunchaus Salads Pakuwon Mall setidaknya dua kali dalam satu bulan terakhir. Pengumpulan data melalui penyebaran angket. Pengolahan data dilakukan dengan metode Partial Least Square (PLS) dengan aplikasi PLS 2.0. Hasil penelitian menunjukkan adanya pengaruh dari kualitas makanan dan persepsi harga terhadap keputusan pembelian kembali baik melalui atau tidak melalui kepuasan pelanggan. Pengaruh terbesar terhadap keputusan pembelian kembali adalah dari variabel harga baik melalui maupun tidak melalui kepuasan pelanggan

Gambaran Penggunaan Multivitamin selama Pandemi COVID-19 di Apotek Kota Pekanbaru

Tingginya kasus COVID-19, mengharuskan masyarakat untuk melakukan berbagai upaya preventif atau pencegahan, salah satu upaya yang dapat dilakukan adalah dengan menjaga imunitas tubuh yang dapat ditingkatkan dengan penggunaan multivitamin. Multivitamin mengandung beberapa vitamin dan mineral, kecukupan zat gizi terutama vitamin dan mineral sangat diperlukan dalam mempertahankan sistem kekebalan tubuh yang optimal. Penelitian ini bertujuan untuk mengetahui penggunaan multivitamin pada masyarakat di salah satu apotek Kota Pekanbaru selama pandemi COVID-19. Penelitian ini merupakan penelitian observasional yang bersifat deskriptif dengan teknik pengambilan data secara retrospektif. Populasi pada penelitian ini adalah data semua penjualan multivitamin selama pandemi Covid-19 dari bulan Maret 2020 hingga Juni 2021. Sampel adalah semua populasi sehingga teknik pengambilan sampel yang digunakan yaitu sampel jenuh. Data yang diambil adalah data sekunder berupa data penjualan multivitamin selama pandemi Covid-19 dari bulan Maret 2020 hingga Juni 2021. Hasil penelitian menunjukkan bahwa penjualan nama multivitamin yang paling banyak adalah Zegavit® sebanyak 10,41% dengan zat aktif Vitamin C sebesar 45,40%, bentuk sediaan multivitamin yang paling banyak terjual adalah tablet atau kaplet dengan persentase 68,16% dengan komposisi kombinasi sebesar 98,42%. Berdasarkan hasil penelitian disimpulkan multivitamin yang paling tinggi angka penjualannya yaitu multivitamin kombinasi dengan bentuk sediaan tablet

Analisis Peran Persepsi Harga Dan Brand Image Terhadap Purchase Decision Produk Sepatu Dengan Merek Vans

The purpose of this study is to determine the effect of brand image and price perception partially or simultaneously on purchasing decisions. The type of research used is quantitative associative research. The subjects of this study were consumers of Vans shoes with a sample of 115 respondents. The data collection method uses a questionnaire. Analysis of the data used is descriptive analysis, the classic assumption test and multiple linear regression analysis. Hypothesis testing using the T test, F test, and R2Test. In this study it can be seen that partially, the brand image variable (X1) and price perception (X2) each have a significant effect on purchasing decisions (Y). Simultaneously, brand image (X1) and price perception (X2) significantly influence purchasing decisions (Y). The coefficient value of R2 by looking at the value of R Square 0.731 or 73.1%. Keywords: Brand Image, Price Perception, Purchase Decisio

The Impact of Dynamic Two-Sided Platform Pricing on Fairness Perception in the Sharing Economy

From an economic perspective, dynamic pricing seems to be the profit maximizing pricing strategy for consumer-to-consumer (C2C) sharing platforms because it allows balancing supply and demand over time. Based on distributive justice and equity theory we investigate how two characteristics of dynamic pricing, namely -˜fee changes over time’ and -˜fee differences across consumer groups’, influence fairness perception and intention to share of consumers. Using a laboratory experiment, we find that fee differences between lenders and borrowers is the dominant source of negative fairness perception, which in turn results in a lower intention to share, especially for the consumer group that is charged with a higher fee. Consequently, C2C sharing platforms have to be aware of this negative effect from fairness perception when they implement a dynamic two-sided platform pricing strategy to maximize profits