54 research outputs found

    Algorithms for Secretary Problems on Graphs and Hypergraphs

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    We examine several online matching problems, with applications to Internet advertising reservation systems. Consider an edge-weighted bipartite graph G, with partite sets L, R. We develop an 8-competitive algorithm for the following secretary problem: Initially given R, and the size of L, the algorithm receives the vertices of L sequentially, in a random order. When a vertex l \in L is seen, all edges incident to l are revealed, together with their weights. The algorithm must immediately either match l to an available vertex of R, or decide that l will remain unmatched. Dimitrov and Plaxton show a 16-competitive algorithm for the transversal matroid secretary problem, which is the special case with weights on vertices, not edges. (Equivalently, one may assume that for each l \in L, the weights on all edges incident to l are identical.) We use a similar algorithm, but simplify and improve the analysis to obtain a better competitive ratio for the more general problem. Perhaps of more interest is the fact that our analysis is easily extended to obtain competitive algorithms for similar problems, such as to find disjoint sets of edges in hypergraphs where edges arrive online. We also introduce secretary problems with adversarially chosen groups. Finally, we give a 2e-competitive algorithm for the secretary problem on graphic matroids, where, with edges appearing online, the goal is to find a maximum-weight acyclic subgraph of a given graph.Comment: 15 pages, 2 figure

    Whole-Page Optimization and Submodular Welfare Maximization with Online Bidders

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    In the context of online ad serving, display ads may appear on different types of webpages, where each page includes several ad slots and therefore multiple ads can be shown on each page. The set of ads that can be assigned to ad slots of the same page needs to satisfy various prespecified constraints including exclusion constraints, diversity constraints, and the like. Upon arrival of a user, the ad serving system needs to allocate a set of ads to the current webpage respecting these per-page allocation constraints. Previous slot-based settings ignore the important concept of a page and may lead to highly suboptimal results in general. In this article, motivated by these applications in display advertising and inspired by the submodular welfare maximization problem with online bidders, we study a general class of page-based ad allocation problems, present the first (tight) constant-factor approximation algorithms for these problems, and confirm the performance of our algorithms experimentally on real-world datasets. A key technical ingredient of our results is a novel primal-dual analysis for handling free disposal, which updates dual variables using a “level function” instead of a single level and unifies with previous analyses of related problems. This new analysis method allows us to handle arbitrarily complicated allocation constraints for each page. Our main result is an algorithm that achieves a 1 &minus frac 1 e &minus o(1)-competitive ratio. Moreover, our experiments on real-world datasets show significant improvements of our page-based algorithms compared to the slot-based algorithms. Finally, we observe that our problem is closely related to the submodular welfare maximization (SWM) problem. In particular, we introduce a variant of the SWM problem with online bidders and show how to solve this problem using our algorithm for whole-page optimization.postprin

    Optimal delivery in display advertising

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    In display advertising, a publisher targets a specific audience by displaying ads on content web pages. Because the publisher has little control over the supply of display opportunities, the actual supply of ads that it can sell is stochastic. We consider the problem of optimal ad delivery, where an advertiser requests a certain number of impressions to be displayed by the publisher over a certain time horizon. Time is divided into periods, and in the beginning of each period the publisher chooses a fraction of the still unrealized supply to allocate towards fulfilling the advertiser's demand. The goal is to be able to fulfill the demand at the end of the horizon with minimal costs incurred from penalties associated with shortage or over-delivery of ads. We describe optimal policies that are both simple in structure and easy to implement for several variations of this problem

    Pass-through of unfair trading practices in EU food supply chains

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    This report presents the results of the research project “Pass-Through of Unfair Trading Practices in EU Food Supply Chains: Methodology and Empirical Application”. The purpose of the project is to design and test a monitoring system of unfair trading practices (UTP) along the agri-food supply chain. The investigation has special focus on assessment of the “pass-through effect”, defined as the consequences for the entire supply chain of UTPs adopted in a specific transaction. The report includes: (i) a review of the economic literature for a better understanding of the economic principles of UTPs; (ii) a review of available data sources and past experiences in UTP monitoring; (iii) the illustration of two alternative approaches for UTP monitoring: B-SEA (broad-scope empirical analysis) and IDEA (in-depth analysis); (iv) a test application of the two approaches to the EU fresh fruit sector; (v) a comparative analysis of the IDEA and B-SEA results and (vi) a discussion of the implications of our research.JRC.D.4-Economics of Agricultur

    Planning and Scheduling Optimization

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    Although planning and scheduling optimization have been explored in the literature for many years now, it still remains a hot topic in the current scientific research. The changing market trends, globalization, technical and technological progress, and sustainability considerations make it necessary to deal with new optimization challenges in modern manufacturing, engineering, and healthcare systems. This book provides an overview of the recent advances in different areas connected with operations research models and other applications of intelligent computing techniques used for planning and scheduling optimization. The wide range of theoretical and practical research findings reported in this book confirms that the planning and scheduling problem is a complex issue that is present in different industrial sectors and organizations and opens promising and dynamic perspectives of research and development

    Optimal delivery in display advertising

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    In display advertising, a publisher targets a specific audience by displaying ads on content web pages. Because the publisher has little control over the supply of display opportunities, the actual supply of ads that it can sell is stochastic. We consider the problem of optimal ad delivery, where an advertiser requests a certain number of impressions to be displayed by the publisher over a certain time horizon. Time is divided into periods, and in the beginning of each period the publisher chooses a fraction of the still unrealized supply to allocate towards fulfilling the advertiser's demand. The goal is to be able to fulfill the demand at the end of the horizon with minimal costs incurred from penalties associated with shortage or over-delivery of ads. We describe optimal policies that are both simple in structure and easy to implement for several variations of this problem

    Whole-page Optimization and Submodular Welfare Maximization with Online Bidders

    Get PDF
    In the context of online ad serving, display ads may appear on different types of web-pages, where each page includes several ad slots and therefore multiple ads can be shown on each page. The set of ads that can be assigned to ad slots of the same page needs to satisfy various pre-specified constraints including exclusion constraints, diversity constraints, and the like. Upon arrival of a user, the ad serving system needs to allocate a set of ads to the current web-page respecting these per-page allocation constraints. Previous slot-based settings ignore the important concept of a page, and may lead to highly suboptimal results in general. In this paper, motivated by these applications in display advertising and inspired by the submodular welfare maximization problem with online bidders, we study a general class of page-based ad allocation problems, present the first (tight) constant-factor approximation algorithms for these problems, and confirm the performance of our algorithms experimentally on real-world data sets. A key technical ingredient of our results is a novel primal-dual analysis for handling free-disposal, which updates dual variables using a "level function" instead of a single level, and unifies with previous analyses of related problems. This new analysis method allows us to handle arbitrarily complicated allocation constraints for each page. Our main result is an algorithm that achieves a 1 − 1 e − o(1) competitive ratio. Moreover, our experiments on real-world data sets show significant improvements of our page-based algorithms compared to the slot-based algorithms. Finally, we observe that our problem is closely related to the submodular welfare maximization (SWM) problem. In particular, we introduce a variant of the SWM problem with online bidders, and show how to solve this problem using our algorithm for whole page optimization

    Optimal delivery in display advertising

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    Abstract: In online display advertising, a publisher targets a specific audience by displaying ads on content web pages. Because the publisher has little control over internet traffic, the supply of display opportunities is stochastic. I consider the problem of optimal ad delivery, where advertisers request a number of ads to be displayed by the publisher over a certain time horizon. Time is discrete and divided into periods. In the beginning of each period the publisher chooses fractions of the still unrealized supply to allocate towards fulfilling the advertisers' demands. The goal is to be able to fulfill the demand at the end of the horizon with minimum costs incurred from penalties associated with shortage or overdelivery of ads as well as advertiser-specific delivery constraints. I derive optimal policies that are both simple in structure and easy to implement for several variations of this problem
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