Digital Food Marketing to Children and Adolescents: Problematic Practices and Policy Interventions

Examines trends in digital marketing to youth that uses "immersive" techniques, social media, behavioral profiling, location targeting and mobile marketing, and neuroscience methods. Recommends principles for regulating inappropriate advertising to youth

Semantic discovery and reuse of business process patterns

Patterns currently play an important role in modern information systems (IS) development and their use has mainly been restricted to the design and implementation phases of the development lifecycle. Given the increasing significance of business modelling in IS development, patterns have the potential of providing a viable solution for promoting reusability of recurrent generalized models in the very early stages of development. As a statement of research-in-progress this paper focuses on business process patterns and proposes an initial methodological framework for the discovery and reuse of business process patterns within the IS development lifecycle. The framework borrows ideas from the domain engineering literature and proposes the use of semantics to drive both the discovery of patterns as well as their reuse

Conceptualising the digital divide

The term “digital divide” emerged in the 1990s to define inequalities in access to the Information Communication Technologies (ICTs), framing it as a matter of having or not having access to ICTs (Compaine 2001). The firsts empirical researches have shown how some specific socio-demographic variables, such as employment status, income, education level, geographic location, ethnicity, age, gender and family structure, influenced the access to the ICTs, creating a digital gap or divide among citizens (domestic digital divide) or countries (global digital divide). Such inequalities have widened during the years, despite the fact that the World Summit on the Information Society, held in Geneva (2003) and then in Tunis (2005) has stressed the idea that no one should be left out from the benefits offered by the information society. The importance of the Internet as a pre-requisite for economic and social development, has been further stressed by the United Nations in 2015 when the Internet has been included among its goals for resolving the most persistent social and economic challenges of our time (UN, 2015: 15). Indeed, in a digital enabled society, part of the human activities depends on how we access, generate and process information. It is then worth asking how the phenomenon of digital divide and digital inequalities has been approached and analysed by both scholars and policy makers and how such approach has changed over the years. Hence, the aim of this chapter is to discuss the change of perspectives in analysing and attempting to bridge the digital divide, and reconceptualise this concept by offering a nuanced theoretical approach to analyses the rise and persistence of digital inequalities

Aging and Technology Perspectives of Web-Based Chronic Disease Self-Management

Many people suffer from chronic disease; however, older adults are at greatest risk of chronic conditions. Although social workers regularly engage with chronically ill older adults, they are not noticeably involved with the research and development of chronic disease management. As such, with recent movements toward health information technology, the efficacy of technology-based chronic disease management is not well established for older adults. Informed by theories of self-management, human development, and technology design, this research investigated lifespan differences of web-based chronic disease self-management. Using a sequential mixed methods design, a secondary data analysis of a diabetes specific web-based self-management intervention (n=462) was performed, followed by qualitative focus groups with 40 older intervention participants, and then mixed for overall interpretation. Results indicated that social workers must take a leadership role in the evaluation and implementation of web-based self-management for older adults to address identified lifespan differences

Measuring eCommerce Website Success

This paper presents a research model, which is built on communication theory (Shannon and Weaver 1948) and DeLone and McLean’s (1992, 2003) information system model, to identify eCommerce website success dimensions. The research model is aiming to make a contribution to literature by identifying and incorporating dimensions of success relevant to eCommerce websites. Further empirical research is required to validate the finding

Contents Evaluation of University Libraries Website in Nigeria

Purpose:The study focused on the contents evaluation of university library websites in Northern, Nigeria. Design/methodology/approach:This study adopted analytical survey method to collect data from the fourteen private university libraries websites. Research limitation(s): Public (State and Federal)Universities are not part of the study. Key finding(s):The result revealed that most of the private university libraries in Northern part of Nigeria have not enriched the content of their library websites. And a good number of the libraries websites are poorly designed and outdated. Practical implication(s): The findings of the study has made it possible for university libraries to understand their short coming and improve on the development and redesigning of their library website contents. Contribution to knowledge: It would be a great contribution to the existing body of knowledge on website creation and development in general and content development of university library websites in particular, as there are limited research conducted so far

A characteristics framework for Semantic Information Systems Standards

Semantic Information Systems (IS) Standards play a critical role in the development of the networked economy. While their importance is undoubted by all stakeholders—such as businesses, policy makers, researchers, developers—the current state of research leaves a number of questions unaddressed. Terminological confusion exists around the notions of “business semantics”, “business-to-business interoperability”, and “interoperability standards” amongst others. And, moreover, a comprehensive understanding about the characteristics of Semantic IS Standards is missing. The paper addresses this gap in literature by developing a characteristics framework for Semantic IS Standards. Two case studies are used to check the applicability of the framework in a “real-life” context. The framework lays the foundation for future research in an important field of the IS discipline and supports practitioners in their efforts to analyze, compare, and evaluate Semantic IS Standard

Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping

YesPurpose – This study aims to examine the impact of mobile interactivity dimensions (active control, personalization, ubiquitous connectivity, connectedness, responsiveness, and synchronicity) on customer engagement. Design/methodology/approach – A quantitative field survey study was conducted to collect the required data from actual users of mobile shopping in three countries: Jordan, the United Kingdom (UK) and Saudi Arabia. Findings – The results are based on structural equation modelling and support the impact of five dimensions of mobile interactivity: active control, personalization, ubiquitous connectivity, responsiveness, and synchronicity. Research limitations/implications – This study only considered the shopping activities conducted by mobile channels, while other channels (e.g. online channels, traditional channels, and social media shopping channels) are not considered. Furthermore, the current model does not consider the impact of personal factors (e.g. technology readiness, self-efficacy, user experience). The results of the current study present a foundation that can guide marketers and practitioners in the area of mobile shopping. Originality/value – This study enriches the current understanding of the impact of mobile interactivity on mobile shopping, as well as how mobile interactivity can enhance the level of customer engagement

The Webquality Analyser: Benchmarking Industry Websites

The structure and layout of various websites across a wide spectrum of service industries was analysed using the WebQuality Analyser (WQA). The WQA incorporated forty five critical success elements delivered by quality on-line websites. These success elements covered information technology (IT) and marketing-services related sectors, and were further divided into five key drivers encapsulating each sector. Each sector driver was then divided into four or five customer-enabler features (covering structure and function), each with several feature components. A present / absent approach determined each component. A seven-point, Likert scale encapsulated the relative presence of the features of each driver. Although it houses both measurable and subjective components, the WQA offers a useful means to compare relevant websites, and to understand the differences with respect to one’s competitors. Further investigation of the specific on-line driver ratings demonstrated where key competitive advantage may reside. This benchmarking tool defined website strengths and weaknesses thereby allowing for corrections to the website structure of the specific business. This paper introduces the WQA, and reports on the marketing-services sector of this new benchmarking tool

The application of social media for marketing strategies in pharma healthcare

Digital is transforming the way the world does business, and healthcare is no exception. The COVID-19 outbreak has had a significant impact on internet use and accelerated the digital transition worldwide as well as in Portugal. Social media is the fastest communication network among worldwide people. During the outbreak, the usage of social media platforms increased two times more compared with normal days. With increasing health literacy and access to technology, consumers are becoming more informed and proactive towards health issues and selfmedication, 67% of them are researching health problems and symptoms tracking and 81% conduct online research before making a purchase. This change has expanded communication from offline to the internet. Electronic word-of-mouth communication (eWOM), based on social media, brought more variables to marketing communication and became an interesting field for research considering its communication potential. Indeed, several studies have shown the ability to influence interpersonal communications on products or services in the purchase intention of consumers. As so, in recent years, some authors discussed the impact of eWOM on consumer online purchasing decisions; however, the literature is still relatively nascent regarding the Pharmaceutical Industry and the self-medication segment market of Over-the-Counter medicines (OTC). Pharmaceutical companies must be aware of this paradigm change: the patient is an indispensable and active stakeholder in the present and future of healthcare, besides the physician and the payer. Pharma marketing may be moving into a more digitalized space, but there is still room for improvement, especially when it comes to social media there is an unexploited territory for pharma marketers as most pharmaceutical companies are not yet to answer these consumers habits with an effective digital presence. The current research aims to study the application of Social Media platforms for marketing or communication purposes in pharma healthcare in Portugal.digital está a transformar a forma como os negócios se fazem no mundo, e a saúde não é exceção. A pandemia de COVID-19 teve um impacto significativo na utilização da Internet e acelerou a transição digital a nível mundial, incluindo Portugal. Com o aumento da literacia em saúde e o acesso à tecnologia, os consumidores estão a tornar-se mais informados e proativos em relação aos seus cuidados com a saúde e à automedicação, 67% destes pesquisam problemas de saúde e sintomas e 81% realizam pesquisas online antes de fazer uma compra. Esta mudança de comportamento expandiu a comunicação do offline para a Internet. A comunicação electronic word-of-mouth (eWOM), baseada nos media sociais, envolve mais variáveis para a comunicação de marketing; nos últimos anos, alguns autores discutiram o impacto do eWOM nas decisões de compra do consumidor online; entretanto, a literatura ainda é relativamente incipiente no que diz respeito à Indústria Farmacêutica e ao segmento de automedicação do mercado de medicamentos de venda livre (OTC). As empresas farmacêuticas devem estar atentas a esta mudança de paradigma: o paciente é uma parte indispensável e ativa no presente e no futuro da área da saúde, além do médico e do pagador. O marketing farmacêutico está a evoluir para a digitalização, mas ainda há espaço para melhorias, especialmente no âmbito das redes sociais que ainda são um território pouco explorado pelos profissionais de marketing farmacêutico. A maioria das empresas farmacêuticas ainda não se adaptou a estes hábitos de consumo com uma presença digital eficaz. A presente investigação pretende identificar a aplicação de plataformas de redes sociais para efeitos de marketing ou comunicação na área da indústria farmacêutica em Portugal