Deep Learning for User Comment Moderation

Experimenting with a new dataset of 1.6M user comments from a Greek news portal and existing datasets of English Wikipedia comments, we show that an RNN outperforms the previous state of the art in moderation. A deep, classification-specific attention mechanism improves further the overall performance of the RNN. We also compare against a CNN and a word-list baseline, considering both fully automatic and semi-automatic moderation

Forums for citizen journalists? Adoption of user generated content initiatives by online news media

The mainstream online news media face accusations of being slow to respond to so-called 'grassroots' or 'citizen journalism', which uses the world wide web, and in particular blogs and wikis, to publish and promote independent news-related content. This article argues that the adaptation of established news websites to the increasing demand from readers for space to express their views is driven as much by local organizational and technical conditions as it is by any attachment to traditional editorial practices. The article uses qualitative research interviews with the editors and managing editors of nine major British news websites to reveal the debates journalists are having about their changing roles, the challenges of meeting commercial expectations and legal obligations, and the innovations taking place in online newsrooms. It provides journalism and interactive media scholars with case studies on the changes taking place in journalism's relationship with its consumers

Native advertising : attitudes, value and purchase intention

textNative-form advertising in the digital space can most easily be defined as promotional content constructed to mimic the form and structure of the website that it is embedded on. With the rise of user generated content and social media, digital native advertising is fast becoming a popular promotional tactic for brands looking to engage with an online audience. This study examines whether this form of advertising significantly impacts consumer attitudes towards the ad, value of the ad and purchase intention of the promoted product across three product categories. Although not significant, results suggest that native advertising positively impacts entertainment- and lifestyle-based products, while information-based service industries, including cyber security, saw a negative reaction from respondents. That said, product category did influence attitude toward the ad and ad value regardless of the ad type. Moreover, a strong positive correlation between product involvement and purchase intention was found, indicating the need to target specific audiences with online native advertising.Advertisin

A clash of cultures: The integration of user-generated content within professional journalistic frameworks at British newspaper websites

This study examines how national UK newspaper websites are integrating user-generated content (UGC). A survey quantifying the adoption of UGC by mainstream news organisations showed a dramatic increase in the opportunities for contributions from readers. In-depth interviews with senior news executives revealed this expansion is taking place despite residual doubts about the editorial and commercial value of material from the public. The study identified a shift towards the use of moderation due to editors’ persistent concerns about reputation, trust, and legal liabilities, indicating that UK newspaper websites are adopting a traditional gate-keeping role towards UGC. The findings suggest a gate-keeping approach may offer a model for the integration of UGC, with professional news organisations providing editorial structures to bring different voices into their news reporting, filtering and aggregating UGC in ways they believe to be useful and valuable to their audience. While this research looked at UGC initiatives in the context of the UK newspaper industry, it has broad relevance as professional journalists tend to share a similar set of norms. The British experience offers valuable lessons for news executives making their first forays into this area and for academics studying the field of participatory journalism

Attitudes and Behaviors in Online Communities: Empirical Studies of the Effects of Social, Community, and Individual Characteristics

Online communities and communities of practice bring people together to promote and support shared goals and exchange information. Personal interactions are important to many of these communities and one of the important outcomes of personal interactions in online communities and communities of practice is user-generated content. The three essays in the current study examines behavior motivation in online communities and communities of practice to understand how Social and personal psychological factors, and user-generated influence attitudes, intentions and behaviors in online communities. The first essay addresses two research questions. First, how does Social capital influence exchange and combination behaviors in online communities of practice? Second, how does absorptive capacity moderate the impact of exchange and combination behaviors on individual and community performance outcomes? Using a sample of 187 participants recruited from online communities of practice, the results of this study support the hypothesized relations between Social capital, and exchange and combination behaviors. Additionally, the moderating role of absorptive capacity is also supported. The second essay draws on Social identity and personal motivation theories to examine the following research questions. First, how do Social identity, and extrinsic and intrinsic motivations influence knowledge seeking and sharing behaviors in online communities? Second, how do knowledge seeking and sharing behaviors affect satisfaction with a community? Third, how do extrinsic and intrinsic motivations moderate the outcomes of knowledge seeking and sharing behaviors? To answers these research questions, a sample of 152 participants were recruited from a number of online communities. The results of this study indicate that intrinsic and extrinsic motivations are significant predictors of knowledge seeking and sharing behaviors in online communities, and these behaviors also have a positive impact on satisfaction. Only one of the dimensions of Social identity has a positive impact on knowledge seeking and sharing behaviors in online communities. Using the theoretical lenses of elaboration likelihood model and Social presence, this study investigates two research questions. First, how do Social presence, source credibility, and content quality influence attitudes and intentions towards online communities? Second, how does knowledge affect those relationships? The research questions are investigated in a 2X2X2 factorial experiment with random assignment of 256 participants to one of the eight online communities. The results support all the hypothesized direct effects; two of the three hypothesized mediated relationships are also supported. The result provides insights into attitude formation, informs research on online communities and user-generated content, and has implications on the management and support of online communities. The results from the three studies inform research on online communities by providing insights into behavior motivations and outcomes, and the role of user-generated content. The findings are discussed in detail, along with theoretical and practical implications, and directions for future research

How to promote informal learning in the workplace? The need for incremental design methods

Informal Learning in the Workplace (ILW) is ensured by the everyday work activities in which workers are engaged. It accounts for over 75 per cent of learning in the workplace. Enterprise Social Media (ESM) are increasingly used as informal learning environments. According to the results of an implementation we have conducted in real context, we show that ESM are appropriate to promote ILW. Nevertheless, social aspects must be reconsidered to address users' needs regarding content and access, quality information indicators, moderation and control

The impact of brand communication on brand equity through Facebook

Purpose: The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook. Design/methodology/approach: We evaluated 302 data sets that were generated through a standardized online-survey to investigate the impact of firm-created and user-generated social media brand communication on brand awareness/associations, perceived quality, and brand loyalty across 60 brands within three different industries: non-alcoholic beverages, clothing, and mobile network providers. We applied structural equation modeling techniques (SEM) to investigate the effects of social media brand communication on consumers’ perception of brand equity metrics, as well as in an examination of industry-specific differences. Findings: The results of our empirical studies showed that both firm-created and user-generated social media brand communication influence brand awareness/associations; whereas, user-generated social media brand communication had a positive impact on brand loyalty and perceived brand quality. Additionally, there are significant differences between the industries being investigated. Originality/value: This article is pioneering in that it exposes the effects of two different types of social media brand communication (i.e., firm-created and user-generated social media communication) on consumer-based brand equity metrics, a topic of relevance for both marketers and scholars in the era of social media. Additionally, it differentiates the effects of social media brand communication across industries, which indicate that practitioners should implement social media strategies according to industry specifics to lever consumer-based brand equity metrics