Local interactions and the emergence of a Twitter small-world network

The small-world phenomenon is found in many self-organising systems. Systems configured in small-world networks spread information more easily than in random or regular lattice-type networks. Whilst it is a known fact that small-world networks have short average path length and high clustering coefficient in self-organising systems, the ego centralities that maintain the cohesiveness of small-world network have not been formally defined. Here we show that instantaneous events such as the release of news items via Twitter, coupled with active community arguments related to the news item form a particular type of small-world network. Analysis of the centralities in the network reveals that community arguments maintain the small-world network whilst actively maintaining the cohesiveness and boundary of the group. The results demonstrate how an active Twitter community unconsciously forms a small-world network whilst interacting locally with a bordering community. Over time, such local interactions brought about the global emergence of the small-world network, connecting media channels with human activities. Understanding the small-world phenomenon in relation to online social or civic movement is important, as evident in the spate of online activists that tipped the power of governments for the better or worst in recent times. The support, or removal of high centrality nodes in such networks has important ramifications in the self-expression of society and civic discourses. The presentation in this article anticipates further exploration of man-made self-organising systems where a larger cluster of ad-hoc and active community maintains the overall cohesiveness of the network

Characterizing interactions in online social networks during exceptional events

Nowadays, millions of people interact on a daily basis on online social media like Facebook and Twitter, where they share and discuss information about a wide variety of topics. In this paper, we focus on a specific online social network, Twitter, and we analyze multiple datasets each one consisting of individuals' online activity before, during and after an exceptional event in terms of volume of the communications registered. We consider important events that occurred in different arenas that range from policy to culture or science. For each dataset, the users' online activities are modeled by a multilayer network in which each layer conveys a different kind of interaction, specifically: retweeting, mentioning and replying. This representation allows us to unveil that these distinct types of interaction produce networks with different statistical properties, in particular concerning the degree distribution and the clustering structure. These results suggests that models of online activity cannot discard the information carried by this multilayer representation of the system, and should account for the different processes generated by the different kinds of interactions. Secondly, our analysis unveils the presence of statistical regularities among the different events, suggesting that the non-trivial topological patterns that we observe may represent universal features of the social dynamics on online social networks during exceptional events

Global Patterns of Synchronization in Human Communications

Social media are transforming global communication and coordination. The data derived from social media can reveal patterns of human behavior at all levels and scales of society. Using geolocated Twitter data, we have quantified collective behaviors across multiple scales, ranging from the commutes of individuals, to the daily pulse of 50 major urban areas and global patterns of human coordination. Human activity and mobility patterns manifest the synchrony required for contingency of actions between individuals. Urban areas show regular cycles of contraction and expansion that resembles heartbeats linked primarily to social rather than natural cycles. Business hours and circadian rhythms influence daily cycles of work, recreation, and sleep. Different urban areas have characteristic signatures of daily collective activities. The differences are consistent with a new emergent global synchrony that couples behavior in distant regions across the world. A globally synchronized peak that includes exchange of ideas and information across Europe, Africa, Asia and Australasia. We propose a dynamical model to explain the emergence of global synchrony in the context of increasing global communication and reproduce the observed behavior. The collective patterns we observe show how social interactions lead to interdependence of behavior manifest in the synchronization of communication. The creation and maintenance of temporally sensitive social relationships results in the emergence of complexity of the larger scale behavior of the social system.Comment: 20 pages, 12 figures. arXiv admin note: substantial text overlap with arXiv:1602.0621

Online Popularity and Topical Interests through the Lens of Instagram

Online socio-technical systems can be studied as proxy of the real world to investigate human behavior and social interactions at scale. Here we focus on Instagram, a media-sharing online platform whose popularity has been rising up to gathering hundred millions users. Instagram exhibits a mixture of features including social structure, social tagging and media sharing. The network of social interactions among users models various dynamics including follower/followee relations and users' communication by means of posts/comments. Users can upload and tag media such as photos and pictures, and they can "like" and comment each piece of information on the platform. In this work we investigate three major aspects on our Instagram dataset: (i) the structural characteristics of its network of heterogeneous interactions, to unveil the emergence of self organization and topically-induced community structure; (ii) the dynamics of content production and consumption, to understand how global trends and popular users emerge; (iii) the behavior of users labeling media with tags, to determine how they devote their attention and to explore the variety of their topical interests. Our analysis provides clues to understand human behavior dynamics on socio-technical systems, specifically users and content popularity, the mechanisms of users' interactions in online environments and how collective trends emerge from individuals' topical interests.Comment: 11 pages, 11 figures, Proceedings of ACM Hypertext 201

The Contagion Effects of Repeated Activation in Social Networks

Demonstrations, protests, riots, and shifts in public opinion respond to the coordinating potential of communication networks. Digital technologies have turned interpersonal networks into massive, pervasive structures that constantly pulsate with information. Here, we propose a model that aims to analyze the contagion dynamics that emerge in networks when repeated activation is allowed, that is, when actors can engage recurrently in a collective effort. We analyze how the structure of communication networks impacts on the ability to coordinate actors, and we identify the conditions under which large-scale coordination is more likely to emerge.Comment: Submitted for publicatio

Modeling Adoption and Usage of Competing Products

The emergence and wide-spread use of online social networks has led to a dramatic increase on the availability of social activity data. Importantly, this data can be exploited to investigate, at a microscopic level, some of the problems that have captured the attention of economists, marketers and sociologists for decades, such as, e.g., product adoption, usage and competition. In this paper, we propose a continuous-time probabilistic model, based on temporal point processes, for the adoption and frequency of use of competing products, where the frequency of use of one product can be modulated by those of others. This model allows us to efficiently simulate the adoption and recurrent usages of competing products, and generate traces in which we can easily recognize the effect of social influence, recency and competition. We then develop an inference method to efficiently fit the model parameters by solving a convex program. The problem decouples into a collection of smaller subproblems, thus scaling easily to networks with hundred of thousands of nodes. We validate our model over synthetic and real diffusion data gathered from Twitter, and show that the proposed model does not only provides a good fit to the data and more accurate predictions than alternatives but also provides interpretable model parameters, which allow us to gain insights into some of the factors driving product adoption and frequency of use