Social media are transforming global communication and coordination. The data
derived from social media can reveal patterns of human behavior at all levels
and scales of society. Using geolocated Twitter data, we have quantified
collective behaviors across multiple scales, ranging from the commutes of
individuals, to the daily pulse of 50 major urban areas and global patterns of
human coordination. Human activity and mobility patterns manifest the synchrony
required for contingency of actions between individuals. Urban areas show
regular cycles of contraction and expansion that resembles heartbeats linked
primarily to social rather than natural cycles. Business hours and circadian
rhythms influence daily cycles of work, recreation, and sleep. Different urban
areas have characteristic signatures of daily collective activities. The
differences are consistent with a new emergent global synchrony that couples
behavior in distant regions across the world. A globally synchronized peak that
includes exchange of ideas and information across Europe, Africa, Asia and
Australasia. We propose a dynamical model to explain the emergence of global
synchrony in the context of increasing global communication and reproduce the
observed behavior. The collective patterns we observe show how social
interactions lead to interdependence of behavior manifest in the
synchronization of communication. The creation and maintenance of temporally
sensitive social relationships results in the emergence of complexity of the
larger scale behavior of the social system.Comment: 20 pages, 12 figures. arXiv admin note: substantial text overlap with
arXiv:1602.0621
