Analyzing Big Data and Business Intelligence

Business intelligence and analytics (BI&A) has come out as a prominent area of study for both practitioners and researchers, reflecting the magnitude and impact of data-related problems to be solved in contemporary business organizations. This introduction to the MIS Quarterly Special Issue on Business Intelligence Research first provides a framework that identifies the evolution, applications, and emerging research areas of BI&A. BI&A 1.0, BI&A 2.0, and BI&A 3.0 are defined and described in terms of their key characteristics and capabilities. Current research in BI&A is analyzed and challenges and opportunities associated with BI&A research and education are identified. This paper also reports a bibliometric study of critical BI&A publications, researchers, and research topics based on more than a decade of related academic and industry publications. Finally, the six articles that comprise this special issue are introduced and characterized in terms of the proposed BI&A research framework

Effectiveness of Corporate Social Media Activities to Increase Relational Outcomes

This study applies social media analytics to investigate the impact of different corporate social media activities on user word of mouth and attitudinal loyalty. We conduct a multilevel analysis of approximately 5 million tweets regarding the main Twitter accounts of 28 large global companies. We empirically identify different social media activities in terms of social media management strategies (using social media management tools or the web-frontend client), account types (broadcasting or receiving information), and communicative approaches (conversational or disseminative). We find positive effects of social media management tools, broadcasting accounts, and conversational communication on public perception

Healthcare Data Analytics on the Cloud

Meaningful analysis of voluminous health information has always been a challenge in most healthcare organizations. Accurate and timely information required by the management to lead a healthcare organization through the challenges found in the industry can be obtained using business intelligence (BI) or business analytics tools. However, these require large capital investments to implement and support the large volumes of data that needs to be analyzed to identify trends. They also require enormous processing power which places pressure on the business resources in addition to the dynamic changes in the digital technology. This paper evaluates the various nuances of business analytics of healthcare hosted on the cloud computing environment. The paper explores BI being offered as Software as a Service (SaaS) solution towards offering meaningful use of information for improving functions in healthcare enterprise. It also attempts to identify the challenges that healthcare enterprises face when making use of a BI SaaS solution

How can SMEs benefit from big data? Challenges and a path forward

Big data is big news, and large companies in all sectors are making significant advances in their customer relations, product selection and development and consequent profitability through using this valuable commodity. Small and medium enterprises (SMEs) have proved themselves to be slow adopters of the new technology of big data analytics and are in danger of being left behind. In Europe, SMEs are a vital part of the economy, and the challenges they encounter need to be addressed as a matter of urgency. This paper identifies barriers to SME uptake of big data analytics and recognises their complex challenge to all stakeholders, including national and international policy makers, IT, business management and data science communities. The paper proposes a big data maturity model for SMEs as a first step towards an SME roadmap to data analytics. It considers the ‘state-of-the-art’ of IT with respect to usability and usefulness for SMEs and discusses how SMEs can overcome the barriers preventing them from adopting existing solutions. The paper then considers management perspectives and the role of maturity models in enhancing and structuring the adoption of data analytics in an organisation. The history of total quality management is reviewed to inform the core aspects of implanting a new paradigm. The paper concludes with recommendations to help SMEs develop their big data capability and enable them to continue as the engines of European industrial and business success. Copyright © 2016 John Wiley & Sons, Ltd.Peer ReviewedPostprint (author's final draft

Personal data broker instead of blockchain for students’ data privacy assurance

Data logs about learning activities are being recorded at a growing pace due to the adoption and evolution of educational technologies (Edtech). Data analytics has entered the field of education under the name of learning analytics. Data analytics can provide insights that can be used to enhance learning activities for educational stakeholders, as well as helping online learning applications providers to enhance their services. However, despite the goodwill in the use of Edtech, some service providers use it as a means to collect private data about the students for their own interests and benefits. This is showcased in recent cases seen in media of bad use of students’ personal information. This growth in cases is due to the recent tightening in data privacy regulations, especially in the EU. The students or their parents should be the owners of the information about them and their learning activities online. Thus they should have the right tools to control how their information is accessed and for what purposes. Currently, there is no technological solution to prevent leaks or the misuse of data about the students or their activity. It seems appropriate to try to solve it from an automation technology perspective. In this paper, we consider the use of Blockchain technologies as a possible basis for a solution to this problem. Our analysis indicates that the Blockchain is not a suitable solution. Finally, we propose a cloud-based solution with a central personal point of management that we have called Personal Data Broker.Peer ReviewedPostprint (author's final draft

Can You Provide the Current Trends in HR on People Analytics?

[Excerpt] People analytics is an increasingly hot topic and many companies are working to gain insight through this emerging field. Business leaders are asking how analytics can help drive better decision-making in order to improve business results. Among these questions, turnover prediction and succession planning are two key areas that HR professionals identify as high value. Since there isn’t a one-size- fits-all solution to these questions, we compiled our most noteworthy insights and put forward several steps that an organization should follow in order to create its own internal models

The Future of Retail Operations

Retailing consists of all the activities associated with the selling of goods to the final consumer. In this article, we review the research on retail operations published in Manufacturing & Service Operations Research (M&SOM) since 1999. We then discuss the current retail landscape and the new research directions it offers, in which M&SOM can play a prominent role

Transport and traffic analytics in smart cities

Vast generation of high resolution spatial and temporal data, particularly in urban settings, started revolution in mobility and human behavior related research. However, after initial wave of first data oriented insights their integration into ongoing, and traditionally used, planning and decision making processes seems to be hindered by still opened challenges. These challenges suggest need for stronger integration between data analytics and dedicated domain knowledge. Special session on Transport and Traffic Analytics in Smart Cities tackles these challenges from transport planners’ point of view. Collection of papers aims at identifying the existing gaps and bridging between related disciplines with aspiration to foster faster integration of data driven insights into smart cities’ dedicated planning