La creatividad y las inteligencias múltiples en estudiantes de secundaria de una institución educativa, Los olivos - 2023

La creatividad al igual que la inteligencia son capacidades que se vinculan y que pueden desarrollarse a lo largo del tiempo, por ello el presente trabajo de investigación tiene como objetivo general conocer la relación que existe entre la creatividad y las inteligencias múltiples en estudiantes de secundaria de una institución educativa, Los Olivos - 2023. La metodología utilizada fue bajo un enfoque cuantitativo, de tipo básico, a través de un diseño no experimental de corte transversal, con un nivel descriptivo - correlacional y un método hipotético- deductivo. La muestra estuvo conformada por 125 estudiantes del nivel secundario y muestreo no probabilístico. Dentro de los instrumentos, se empleó el Cuestionario de Creatividad de Torrance y el cuestionario de Inteligencias Múltiples de Gardner. En relación con los resultados se aplicó la prueba de correlación de Pearson, con un coeficiente de .449*, estableciendo una correlación positiva moderada, al mismo tiempo presenta una significancia del .001, por lo tanto, se puede afirmar que existe una relación significativa entre la creatividad y las inteligencias múltiples

Monitoreo interno y gestión operativa en una empresa de servicios de seguridad de valores integrales

El trabajo de investigación tuvo por finalidad describir en qué medida el monitoreo interno está relacionado con la gestión operativa en una empresa de servicios de seguridad de valores integrales. Es pertinente considerar que el monitoreo interno tiene incidencia directa en la gestión operativa, esto debido a que va a establecer el funcionamiento dentro de la organización, identificando peligros, asegurando el debido cumplimiento, haciendo participar a toda la organización de la empresa y supervisando todas las áreas funcionales cumpliendo las metas establecidas. La metodología utilizada es aplicada, enfoque cuantitativo y diseño no experimental, transversal y correlacional. La fiabilidad para la variable monitoreo interno alcanzo ,85 y para gestión operativa ,79; evaluando a través del test Alpha de Cronbach y Omega de McDonald. La estadística inferencial demostró una correlación de ,52 entre las variables monitoreo interno y gestión operativa. Las conclusiones indican que, ya que los colaboradores tienen horarios rotativos, por lo tanto, tienen poca información sobre las estrategias que la empresa ejecuta. Una de las responsabilidades fundamentales de la dirección de una empresa es la creación de un adecuado ambiente de trabajo que posibilite e impulse a los trabajadores no solo a cumplir el código de conducta establecido, sino al mantenimiento y mejoramiento constante del sistema de monitoreo interno

Los niveles de satisfacción de los clientes en la tienda virtual de una empresa industrial

La investigación tuvo como finalidad determinar la relación de los niveles de satisfacción del cliente en la tienda virtual de la empresa Industrias Júpiter EIRL, 2022. Generar niveles de satisfacción altos en los consumidores se ha convertido en un reto para muchas empresas y negocios, representando un nivel de dificultad mayor porque la interacción física es mínima; por lo tanto, debe estar enfocada en un servicio óptimo al cliente. La metodología empleada fue de tipo aplicada, enfoque cuantitativo y diseño no experimental, transversal, correlacional. La fiabilidad del instrumento de los niveles de satisfacción alcanzó el ,92 y para la tienda virtual fue de ,91; evaluados mediante el test de Alpha de Cronbach y Omega de McDonald. La estadística inferencial alcanzó una correlación de ,72 confirmando la relación entre ambas variables de estudio. Las conclusiones indican que los niveles de satisfacción se encuentran orientados a la creación de la lealtad, tener consumidores leales aumentará la rentabilidad de la tienda virtual

Intelligent Sensors for Human Motion Analysis

The book, "Intelligent Sensors for Human Motion Analysis," contains 17 articles published in the Special Issue of the Sensors journal. These articles deal with many aspects related to the analysis of human movement. New techniques and methods for pose estimation, gait recognition, and fall detection have been proposed and verified. Some of them will trigger further research, and some may become the backbone of commercial systems

Transforming our World through Universal Design for Human Development

An environment, or any building product or service in it, should ideally be designed to meet the needs of all those who wish to use it. Universal Design is the design and composition of environments, products, and services so that they can be accessed, understood and used to the greatest extent possible by all people, regardless of their age, size, ability or disability. It creates products, services and environments that meet people’s needs. In short, Universal Design is good design. This book presents the proceedings of UD2022, the 6th International Conference on Universal Design, held from 7 - 9 September 2022 in Brescia, Italy.The conference is targeted at professionals and academics interested in the theme of universal design as related to the built environment and the wellbeing of users, but also covers mobility and urban environments, knowledge, and information transfer, bringing together research knowledge and best practice from all over the world. The book contains 72 papers from 13 countries, grouped into 8 sections and covering topics including the design of inclusive natural environments and urban spaces, communities, neighborhoods and cities; housing; healthcare; mobility and transport systems; and universally- designed learning environments, work places, cultural and recreational spaces. One section is devoted to universal design and cultural heritage, which had a particular focus at this edition of the conference. The book reflects the professional and disciplinary diversity represented in the UD movement, and will be of interest to all those whose work involves inclusive design

Desired sensory branding strategies in-store versus online: the skincare industry

Modern shoppers are inundated with purchasing options in every product category, with thousands of brands competing for their patronage. It has therefore become increasingly important for organisations to differentiate product offerings in the market if they want to be competitive. It has further been highlighted that an individual’s experience of a brand is of paramount importance, as it is directly linked to brand loyalty. A vehicle for creating memorable brand experiences is the utilisation of multi-sensory experiences or sensory branding. Within the context of traditional or in-store shopping, sensory branding encompasses the use of visual, auditory, olfactory, tactile and gustatory stimuli to adjust consumer purchasing behaviour. However, more and more consumers are opting for online shopping, spurred on by the effects of the global COVID-19 pandemic, and are no less demanding of brands online than they would be in-store. The cosmetics and personal care industry is one of the more predominant gainers from e-commerce. The skincare industry exhibited one of the largest growth rates from 2019 – 2025 and had an estimated market value of $155.8 billion in 2022. When considering the South African skincare industry in isolation, there is no exception, categorised by high average growth rates and many competitive players in the market. This is apparent when considering that the skincare industry within South Africa is expcted to grow annually by 5.48$788.4 million by 2027 (Statista 2023). With reference to in-store shopping for skincare products, sensory marketing strategies have been known to be heavily relied on. Therefore, with consumers moving towards online shopping, it is essential for skincare businesses to consider how to deliver sensory experiences online as well as in-store. Whilst the importance of the use of sensory branding and marketing in the skincare industry is notable, both in-store and online, it was established that while there is research available on sensory branding, there is very limited academic research on digital sensory branding and the sensory branding of v skincare products. Moreover, to the researcher’s knowledge, no academic literature specifically investigates the digital sensory branding of skincare brands. Therefore, this study will contribute not only by adding academic research to the topic being investigated but also through rreccomendations made based on the outcomes of this study to skincare brands in South Africa. From the comprehensive literature review, a conceptual model was constructed to investigate the relationship between traditional and digital sensory branding strategies (independent variables) and brand loyalty (dependent variable). Two sets of hypotheses were formulated relating to the identified variables of this study and the empirical research conducted was utilised to deduce whether these hypotheses should be rejected or supported. To conduct the empirical research needed for this study, certain research methodology was employed. This study made use of a positivistic paradigm and a quantitative approach. The target population of this study constituted consumers who had purchased skincare products in-store as well as online and, as no true sample frame existed, respondents were selected through the use of non-probability sampling, more specifically, convenience sampling. To collect the data, an online survey was used, with the specific data collection instrument being a web-based self-administered questionnaire, which was distributed via social media platforms, such as Facebook and LinkedIn, as well as via email. Section A of the questionnaire focused on the demographic details of the respondents, while Section B – Section F related to the variables of the study. A total of 372 potential respondents started the questionnaire, however only 321 questionnaires were deemed usable after the data had been coded and cleaned, indicating a response rate of 86.3%. This study made use of both descriptive (measures of central tendency as well as standard deviation and skewness) and inferential (SEM Models, Primary Models, Pearson’s correlation coefficients, Chi-Square test of Association, ANOVAs and Welch Robust test, Tukey test and Games Howell Test as well as Cohen’s d) statistics to interpret the data, which was graphically illustrated. vi The empirical investigation conducted in this study between the variables and sub-variables revealed that significant relationships exist between traditional sensory branding strategies (traditional olfactory and tactile stimuli) and digital sensory branding strategies (digital visual, olfactory and tactile stimuli) and brand loyalty, with refence to the skincare industry. It was further notable that, with specific reference to the skincare industry, the sense of sight, smell and touch are key factors for sensory branding, whereas auditory stimuli were found to only be useful when used in unison with the other senses. Moreover, with reference to in-store shopping, it was deduced that consumers shop for skincare mostly via retail outlets, which could lead to sensory overload. Furthermore, the results of this study suggest that younger consumers are price sensitive. Based on the pertinent empirical results, and corresponding literature findings, of this study, recommendations were provided to businesses operating in the skincare industry. With reference to in-store trading, it was recommended that because skincare is mostly sold via retail outlets, the brand itself does not have control over all sensory stimuli to which the consumer is exposed. As a result, consumers may be subject to sensory overload and skincare brands should keep their sensory branding in-store simple. Moreover, skincare brands could make use of an in-store aesthetician or beautician, which would facilitate consumer-product interaction. With regards to online trading, a recommendation for skincare brands would be to use moving images or GIFs, which will allow the consumer to more easily imagine the feel of the product. Moreover, skincare brands can make use of brand ambassadors to create “unboxing” videos, which will convey more clearly the sensory information of the product and instil confidence in consumers. Reccomendations were also made with reference to the financial state of consumers, as the financial position of the respondents could influence their decision making. The limitations of this study comprised the availability of reliable existing sources to support the study as the concept of digital sensory branding is still relatively new and, due to the study being focused on the skincare industry, taste stimuli were excluded as they were found to have no relevance. Finally, vii based on all the literature findings and empirical results, recommendations for future areas of study were made. This study provides evidence that both traditional and digital sensory branding strategies have an influence on, or relationship with, brand loyalty. Through this study, the importance of sensory branding, with specific reference to the skincare industry, is brought to light. Furthermore, skincare brands can utilise the information provided to improve the experience of their consumers when shopping in-store, as well as online, thereby increasing their base of brand loyal consumers.Thesis (PhD) -- Faculty of Business and Economic Sciences, 202

Desired sensory branding strategies in-store versus online: the skincare industry

Modern shoppers are inundated with purchasing options in every product category, with thousands of brands competing for their patronage. It has therefore become increasingly important for organisations to differentiate product offerings in the market if they want to be competitive. It has further been highlighted that an individual’s experience of a brand is of paramount importance, as it is directly linked to brand loyalty. A vehicle for creating memorable brand experiences is the utilisation of multi-sensory experiences or sensory branding. Within the context of traditional or in-store shopping, sensory branding encompasses the use of visual, auditory, olfactory, tactile and gustatory stimuli to adjust consumer purchasing behaviour. However, more and more consumers are opting for online shopping, spurred on by the effects of the global COVID-19 pandemic, and are no less demanding of brands online than they would be in-store. The cosmetics and personal care industry is one of the more predominant gainers from e-commerce. The skincare industry exhibited one of the largest growth rates from 2019 – 2025 and had an estimated market value of $155.8 billion in 2022. When considering the South African skincare industry in isolation, there is no exception, categorised by high average growth rates and many competitive players in the market. This is apparent when considering that the skincare industry within South Africa is expcted to grow annually by 5.48$788.4 million by 2027 (Statista 2023). With reference to in-store shopping for skincare products, sensory marketing strategies have been known to be heavily relied on. Therefore, with consumers moving towards online shopping, it is essential for skincare businesses to consider how to deliver sensory experiences online as well as in-store. Whilst the importance of the use of sensory branding and marketing in the skincare industry is notable, both in-store and online, it was established that while there is research available on sensory branding, there is very limited academic research on digital sensory branding and the sensory branding of v skincare products. Moreover, to the researcher’s knowledge, no academic literature specifically investigates the digital sensory branding of skincare brands. Therefore, this study will contribute not only by adding academic research to the topic being investigated but also through rreccomendations made based on the outcomes of this study to skincare brands in South Africa. From the comprehensive literature review, a conceptual model was constructed to investigate the relationship between traditional and digital sensory branding strategies (independent variables) and brand loyalty (dependent variable). Two sets of hypotheses were formulated relating to the identified variables of this study and the empirical research conducted was utilised to deduce whether these hypotheses should be rejected or supported. To conduct the empirical research needed for this study, certain research methodology was employed. This study made use of a positivistic paradigm and a quantitative approach. The target population of this study constituted consumers who had purchased skincare products in-store as well as online and, as no true sample frame existed, respondents were selected through the use of non-probability sampling, more specifically, convenience sampling. To collect the data, an online survey was used, with the specific data collection instrument being a web-based self-administered questionnaire, which was distributed via social media platforms, such as Facebook and LinkedIn, as well as via email. Section A of the questionnaire focused on the demographic details of the respondents, while Section B – Section F related to the variables of the study. A total of 372 potential respondents started the questionnaire, however only 321 questionnaires were deemed usable after the data had been coded and cleaned, indicating a response rate of 86.3%. This study made use of both descriptive (measures of central tendency as well as standard deviation and skewness) and inferential (SEM Models, Primary Models, Pearson’s correlation coefficients, Chi-Square test of Association, ANOVAs and Welch Robust test, Tukey test and Games Howell Test as well as Cohen’s d) statistics to interpret the data, which was graphically illustrated. vi The empirical investigation conducted in this study between the variables and sub-variables revealed that significant relationships exist between traditional sensory branding strategies (traditional olfactory and tactile stimuli) and digital sensory branding strategies (digital visual, olfactory and tactile stimuli) and brand loyalty, with refence to the skincare industry. It was further notable that, with specific reference to the skincare industry, the sense of sight, smell and touch are key factors for sensory branding, whereas auditory stimuli were found to only be useful when used in unison with the other senses. Moreover, with reference to in-store shopping, it was deduced that consumers shop for skincare mostly via retail outlets, which could lead to sensory overload. Furthermore, the results of this study suggest that younger consumers are price sensitive. Based on the pertinent empirical results, and corresponding literature findings, of this study, recommendations were provided to businesses operating in the skincare industry. With reference to in-store trading, it was recommended that because skincare is mostly sold via retail outlets, the brand itself does not have control over all sensory stimuli to which the consumer is exposed. As a result, consumers may be subject to sensory overload and skincare brands should keep their sensory branding in-store simple. Moreover, skincare brands could make use of an in-store aesthetician or beautician, which would facilitate consumer-product interaction. With regards to online trading, a recommendation for skincare brands would be to use moving images or GIFs, which will allow the consumer to more easily imagine the feel of the product. Moreover, skincare brands can make use of brand ambassadors to create “unboxing” videos, which will convey more clearly the sensory information of the product and instil confidence in consumers. Reccomendations were also made with reference to the financial state of consumers, as the financial position of the respondents could influence their decision making. The limitations of this study comprised the availability of reliable existing sources to support the study as the concept of digital sensory branding is still relatively new and, due to the study being focused on the skincare industry, taste stimuli were excluded as they were found to have no relevance. Finally, vii based on all the literature findings and empirical results, recommendations for future areas of study were made. This study provides evidence that both traditional and digital sensory branding strategies have an influence on, or relationship with, brand loyalty. Through this study, the importance of sensory branding, with specific reference to the skincare industry, is brought to light. Furthermore, skincare brands can utilise the information provided to improve the experience of their consumers when shopping in-store, as well as online, thereby increasing their base of brand loyal consumers.Thesis (PhD) -- Faculty of Business and Economic Sciences, 202