The emerging landscape of Social Media Data Collection: anticipating trends and addressing future challenges

[spa] Las redes sociales se han convertido en una herramienta poderosa para crear y compartir contenido generado por usuarios en todo internet. El amplio uso de las redes sociales ha llevado a generar una enorme cantidad de información, presentando una gran oportunidad para el marketing digital. A través de las redes sociales, las empresas pueden llegar a millones de consumidores potenciales y capturar valiosos datos de los consumidores, que se pueden utilizar para optimizar estrategias y acciones de marketing. Los beneficios y desafíos potenciales de utilizar las redes sociales para el marketing digital también están creciendo en interés entre la comunidad académica. Si bien las redes sociales ofrecen a las empresas la oportunidad de llegar a una gran audiencia y recopilar valiosos datos de los consumidores, el volumen de información generada puede llevar a un marketing sin enfoque y consecuencias negativas como la sobrecarga social. Para aprovechar al máximo el marketing en redes sociales, las empresas necesitan recopilar datos confiables para propósitos específicos como vender productos, aumentar la conciencia de marca o fomentar el compromiso y para predecir los comportamientos futuros de los consumidores. La disponibilidad de datos de calidad puede ayudar a construir la lealtad a la marca, pero la disposición de los consumidores a compartir información depende de su nivel de confianza en la empresa o marca que lo solicita. Por lo tanto, esta tesis tiene como objetivo contribuir a la brecha de investigación a través del análisis bibliométrico del campo, el análisis mixto de perfiles y motivaciones de los usuarios que proporcionan sus datos en redes sociales y una comparación de algoritmos supervisados y no supervisados para agrupar a los consumidores. Esta investigación ha utilizado una base de datos de más de 5,5 millones de colecciones de datos durante un período de 10 años. Los avances tecnológicos ahora permiten el análisis sofisticado y las predicciones confiables basadas en los datos capturados, lo que es especialmente útil para el marketing digital. Varios estudios han explorado el marketing digital a través de las redes sociales, algunos centrándose en un campo específico, mientras que otros adoptan un enfoque multidisciplinario. Sin embargo, debido a la naturaleza rápidamente evolutiva de la disciplina, se requiere un enfoque bibliométrico para capturar y sintetizar la información más actualizada y agregar más valor a los estudios en el campo. Por lo tanto, las contribuciones de esta tesis son las siguientes. En primer lugar, proporciona una revisión exhaustiva de la literatura sobre los métodos para recopilar datos personales de los consumidores de las redes sociales para el marketing digital y establece las tendencias más relevantes a través del análisis de artículos significativos, palabras clave, autores, instituciones y países. En segundo lugar, esta tesis identifica los perfiles de usuario que más mienten y por qué. Específicamente, esta investigación demuestra que algunos perfiles de usuario están más inclinados a cometer errores, mientras que otros proporcionan información falsa intencionalmente. El estudio también muestra que las principales motivaciones detrás de proporcionar información falsa incluyen la diversión y la falta de confianza en las medidas de privacidad y seguridad de los datos. Finalmente, esta tesis tiene como objetivo llenar el vacío en la literatura sobre qué algoritmo, supervisado o no supervisado, puede agrupar mejor a los consumidores que proporcionan sus datos en las redes sociales para predecir su comportamiento futuro

The Negative Effects of Technology on Education: A Bibliometric and Topic Modeling Mapping Analysis (2008-2019)

This research has been developed with the support of the I+D+I Project entitled: ‘‘Gamification and ubiquitous learning in Primary Education. Development of a map of teaching, learning and parental competences and resources “GAUBI”. (RTI2018-099764-B-100) (MICINN/FEDER) financed by FEDER (European Regional Development Fund) and Ministry of Science, Innovation and Universities of Spain.This study aims to analyze the scientific research that has addressed the negative impact of technology in the educational field. The research is implemented from a methodological approach based on the bibliometric mapping of the scientific production registered in the Web of Science in the period 2008-2019. To do this, indicators of growth, production, impact, topics, keywords, journal references, and analysis of co-citations of authors and co-authors are analyzed. This bibliometric approach is complemented by the analysis of the density, frequency and degree of centrality of the main terms associated with the difficulties and problems of technology in education located in the abstracts and discussion of results in the period 2016-2019. For this purpose, graph theory is developed, using the sigma, cytoscape and graphology libraries. The results show that, among the most common disadvantages linked to the use of technology in education, are: privacy problems, discerning reliable and relevant information, the time required for the preparation of educational materials, the negative impact on academic performance of the students, the lack of resources for its implementation in the classrooms and the infoxication. Finally, it should be noted that in the last three years, the negative impact of technology in the psychosocial field and its impact on teaching-learning processes are beginning to be analyzed in greater depth.Ministerio de Ciencia, Innovación y UniversidadesSecretaría de Estado de Investigacion, Desarrollo e Innovacion RTI2018-099764-B-100Ministerio de Ciencia e InnovaciónEuropean Regional Development Fun

COVID-19 study on sccientific articles in health communication: A science mapping analysis in Web of Science.

The COVID-19 pandemic continues to cause a collapse in the health systems and economies of many countries around the world, after 2 years of struggle and with the number of cases still growing exponentially. Health communication has become as essential and necessary for control of the pandemic as epidemiology. This bibliometric analysis identifies existing contributions, jointly studying health communication and the pandemic in scientific journals indexed. A systematic search of the Web of Science was performed, using keywords related to COVID-19 and health communication. Data extracted included the type of study, journal, number of citations, number of authors, country of publication, and study content. As the number of scientific investigations has grown, it is necessary to delve into the areas in which the most impactful publications have been generated. The results show that the scientific community has been quick to react by generating an extraordinary volume of publications. This review provides a comprehensive mapping of contributions to date, showing how research approaches have evolved in parallel with the pandemic. In 2020, concepts related to mental health, mass communication, misinformation and communication risk were more used. In 2021, vaccination, infodemic, risk perception, social distancing and telemedicine were the most prevalent keywords. By highlighting the main topics, authors, manuscripts and journals since the origin of COVID-19, the authors hope to disseminate information that can help researchers to identify subsisting knowledge gaps and a number of future research opportunities.This research was funded by Programa Operativo FEDER Andalucía 2014–2020, grant number UMA18-FEDERJA-148’ and the APC was funded by Universidad de Málaga/CBUA

An Analysis of Publications on Climate Change Communication Using a Bibliometric Lens

The effectiveness of climate change communication is incommunicado when there is a lack of comprehensive efforts to increase public knowledge and encourage proactive steps. The main objective of this study is to examine the evolving trends in publication and the developmental trajectory within climate change communication research, development, and publications. This study utilised datasets from the Scopus and Web of Science (WoS) databases, which were further analysed using the ScientoPy and VOSviewer. The findings suggest that there has been a notable increase in the number of publications since 2008, particularly in the WoS database, indicating a growing recognition and a more focused endeavour by researchers to delve into climate change communication. The most frequent keywords employed by past researchers were “Climate Change”, “Climate Change communication”, and “Climate communication”. The emergence of keywords such as “social media”, “science communication”, “environmental communication”, “framing”, and “climate action” in the year 2020 onwards signifies their recent prominence. Examining research growth and trends in climate change communication provides valuable insights into the advancements, recurring topics, and prominent individuals within this discipline. In a nutshell, the current study highlights the significance of proficient communication in tackling the intricate issues associated with climate change that can be a reference to potential readers and future researchers keen on this domain.A eficácia da comunicação sobre mudanças climáticas fica comprometida quando há uma falta de esforços abrangentes para aumentar o conhecimento público e incentivar medidas proativas. O principal objetivo deste estudo é examinar as tendências evolutivas na publicação e a trajetória de desenvolvimento na pesquisa, desenvolvimento e publicações sobre a comunicação de mudanças climáticas. Este estudo utilizou conjuntos de dados das bases Scopus e Web of Science (WoS), que foram posteriormente analisados utilizando ScientoPy e VOSviewer. Os resultados sugerem que houve um aumento notável no número de publicações desde 2008, especialmente na base de dados WoS, indicando um reconhecimento crescente e um esforço mais focado por parte dos pesquisadores para explorar a comunicação de mudanças climáticas. As palavras-chave mais frequentemente empregadas por pesquisadores anteriores foram “Mudanças Climáticas”, “Comunicação de Mudanças Climáticas” e “Comunicação Climática”. A emergência de palavras-chave como “mídias sociais”, “comunicação científica”, “comunicação ambiental”, “enquadramento” e “ação climática” a partir do ano de 2020 sinaliza sua recente proeminência. Examinar o crescimento e as tendências da pesquisa em comunicação de mudanças climáticas fornece insights valiosos sobre os avanços, temas recorrentes e indivíduos proeminentes dentro desta disciplina. Em suma, o estudo atual destaca a importância de uma comunicação eficiente para enfrentar os problemas complexos associados às mudanças climáticas, podendo servir como referência para leitores em potencial e futuros pesquisadores interessados nesse domínio

Fake News as the axis of contemporary Higher Education

New digital trends are generating new habits in society. The democratization of mobile devices, such as smartphones, has caused a new paradigm in areas such as access to information and the skills necessary to be an active part of society. The end of this revolution is still impossible to define, however, there are already numerous customs that have been displaced towards virtual contexts. The latest generations are verifying how Information and Communication Technologies (ICTs) are the axis of daily processes, one of them being access to information. During the last decades, the change regarding the consumption of information, as well as entertainment, has become evident, with a clear conversion towards fast and digital reading content. A situation which repercussions are manifested transversally in society, from those generations that have grown up with physical newspapers to the most recent ones and who find non-daily news obsolete. Its impact in the educational field is reflected when considering the personal development of students and their preparation for the 21st century. It is a context in which digital skills are no longer complementary but necessary, from the personal sphere to the professional through the social. Training requirements are reflected in institutions such as higher education, both university, and professional training

COVID-19 Preventive Behavior and Digital Media: A Bibliometric Study

COVID-19 preventive behavior is crucial for reducing the spread of COVID-19 infection. During the pandemic, digital media can be used to educate on the behavior. Therefore, it is imperative to study COVID-19 preventive behavior and digital media. Despite extensive examinations on this matter, a distinct lack of bibliometric exploration has been observed. This study involves a bibliometric analysis utilizing data obtained from the Scopus database. Following a comprehensive search and screening procedure, our research examined a total of 68 articles. The findings indicate that Liu, Romer, and Jamieson emerge as the most influential researchers in the realm of studies focused on COVID-19 preventive behavior and digital media. The US and China are observed as the most referenced countries for research on COVID-19 preventive behavior and digital media. The International Journal of Environmental Research and Public Health, PLoS ONE, and the Journal of Medical Internet Research stand out as the three most productive and referenced journals in studies relating to this research topic. Concerning the state of the art, fundamentally, existing research refers to five major topics: the influence of Protection Motivation Theory (PMT) factors, the influence of COVID-19 coverage (infodemiology), the influence of media exposure/information and Health Belief Model (HBM) factors, the influence of e-health literacy, knowledge, and attitude, and the role of digital media in public health intervention strategy to prevent the spread of COVID-19. In conclusion, this bibliometric study sheds light on the multifaceted landscape of COVID-19 preventive behavior and digital media research. By delving into researcher analyses, preferred publication outlets, and the topical state of the art, this study contributes a novel perspective to the existing literature

What's on the horizon? A bibliometric analysis of personal data collection methods on social networks

In Digital Marketing, the capture of consumers' personal data from social networks is essential for better targeting of commercial actions. The methods for collecting this information are arousing growing interest among the scientific community. This paper offers a comprehensive review of the literature on the issue and its management. To this end, a bibliometric study of 866 publications on the Web of Science between 1997 and 2022 was conducted to identify the most relevant trends through analysis of the most significant articles, keywords, authors, institutions and countries. In addition, visualisation software (VOS) was used to illustrate the relationships established through bibliographic coupling, keyword co-occurrence, authors and co-citation. The results indicate that the USA and Australia are the countries that publish the most in this field, while Finland and Australia have the highest number of publications per capita. Finally, the progress of research is discussed and future research directions are suggested

Citation advantage of COVID-19 related publications

With the global spread of the COVID-19 pandemic, scientists from various disciplines responded quickly to this historical public health emergency. The sudden boom of COVID-19 related papers in a short period of time may bring unexpected influence to some commonly used bibliometric indicators. By a large-scale investigation using Science Citation Index Expanded and Social Sciences Citation Index, this brief communication confirms the citation advantage of COVID-19 related papers empirically through the lens of Essential Science Indicators' highly cited paper. More than 8% of COVID-19 related papers published during 2020 and 2021 were selected as Essential Science Indicators highly cited papers, which was much higher than the set global benchmark value of 1%. The citation advantage of COVID-19 related papers for different Web of Science categories/countries/journal impact factor quartiles were also demonstrated. The distortions of COVID-19 related papers' citation advantage to some bibliometric indicators such as journal impact factor were discussed at the end of this brief communication.Comment: Journal of Information Science (2023